Positioning Testing / Concept Testing
Marketing Research Firms in Richmond (VA)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "A", after featured listings)
1.
Alan Newman Research
Phone: (804) 272-6100, Richmond, VA
Multi-service firm offering research consulting, quantitative/qualitative studies, specialized products for pharmaceuticals, healthcare, entertainment...
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Prediction Markets for Concept Testing
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This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept tests. You will learn why prediction markets deliver accurate concept tests more quickly than traditional methods, how prediction markets work, why they are more cost effective, and when you should utilize a prediction market. Read White Paper »
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
