Positioning Testing / Concept Testing
Marketing Research Firms in Washington (DC--VA--MD)
Providers 1 to 3 out of 3
(in randomized alpha order, starting with "W", after featured listings)
1.
Woelfel Research, Inc.
Phone: (703) 345-9640, Fairfax, VA
One of the Washington areas oldest and most reliable companies providing full-service research....
Read more about Woelfel Research, Inc. »
2.
Beacon Research
Phone: (410) 263-3934, Annapolis, MD
An innovative qualitative research consultancy that specializes in NewQual methods and hybrid designs in the U.S. and abroad....
Read more about Beacon Research »
3.
RIVA Market Research & Training Institute
Phone: (301) 770-6456, Rockville, MD
Founded in 1981, RIVA is a Qualitative Market Research Firm and Training Institute which has served the qualitative community for 29 years....
Read more about RIVA Market Research & Training Institute »
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Related Articles
Prediction Markets for Concept Testing
by Jared Heyman, Founder and President, Infosurv
This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept tests. You will learn why prediction markets deliver accurate concept tests more quickly than traditional methods, how prediction markets work, why they are more cost effective, and when you should utilize a prediction market. Read White Paper »
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
