Request bid or proposal from firms in your search results

Description of Conjoint / Trade-Off Measurement Software

Market research software for conjoint analysis / trade-off measurement analysis. Compare and select software packages that match your specific needs.

Related Resources

Interview: Automating Analytical Protocols in Market Research | Media

Dana Stanley, President, The Operandi Group

This video interview with David Cosaro covers ways of using technology to convert raw survey data into visual presentations quickly and accurately. It is based on his presentation at CASRO Technology Conference in 2009. | Read Media »

Product Configurator | White Paper

Rajan Sambandam, TRC

To help customers purchase the right product, companies often use product configurators - tools that let customers design their purchase before ordering. This method is employed as a market research technique, similar to conjoint analysis but without some of the constrictions. This white paper from TRC explains an appropriate use of the product configurator method. | Read White Paper »

Conjoint Analysis: Staff Training | Case Study

Sawtooth Technologies, Inc.

This report describes the process of teaching a client proper execution of a conjoint study to enable them to conduct their own studies in the future. Sawtooth Technologies, Inc. trained the client's staff on multiple teaching points and illuminated distinct market segments for the client to focus on. | Read Case Study »

Services related to Conjoint / Trade-Off Measurement Software