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Analytical Services > Conjoint Analysis & Trade-Off/Choice Modeling

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Providers 1 to 20 out of 76:

4.

National Analysts Worldwide

Philadelphia, PA - Phone: (215) 496-6800

Full service custom marketing research/strategic consulting. Portfolio of services includes: segmentation, pricing, customer satisfaction...Read more about ‘National Analysts Worldwide’ >>

  http://www.nationalanalysts.com
5.

The Olinger Group

New Orleans, LA - Phone: (800) 808-4643

Full-service custom market research firm serving the intelligence needs of a variety of industries including those of Fortune 500 companies...Read more about ‘The Olinger Group’ >>

  http://www.olingergroup.com
6.

POPULUS®

Boise, ID - Phone: (800) POPULUS

Better Information - Better Decisions - Better Results...Read more about ‘POPULUS®’ >>

   
7.

Peryam & Kroll Research Corporation

Chicago, IL - Phone: (773) 774-3100

Staff of 400, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas...Read more about ‘Peryam & Kroll Research Corporation’ >>

  http://www.pk-research.com
8.

Power Decisions Group, Inc.

Forest Knolls, CA - Phone: (415) 339-0498

We help companies make decisions: Marketing, advertising, product, pricing, channel, and branding strategy. With senior management experience, we gui...Read more about ‘Power Decisions Group, Inc.’ >>

  http://www.powerdecisions.com
9.

RDA Group

Bloomfield Hills, MI - Phone: (248) 332-5000

Full-service market research firm specializing in customer satisfaction & loyalty, product & service quality, research design and statistical analysis...Read more about ‘RDA Group’ >>

  http://www.rdagroup.com
10.

RTi

Stamford, CT - Phone: (203) 324-2420

RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives...Read more about ‘RTi’ >>

  http://www.rtiresearch.com
11.

Research Perspectives Int'l (RPI)

White Plains, NY - Phone: (914) 694-1720

Full-service custom strategic and tactical research solutions provided with a worldwide perspective....Read more about ‘Research Perspectives Int'l (RPI)’ >>

   
12.

ResearchByNet

Toronto, Canada - Phone: (800) 461-3924

The ResearchByNet team of data collection professionals provide all the elements for an online research project & programming, hosting, coding, tables...Read more about ‘ResearchByNet’ >>

  http://www.researchbynet.com
13.

Rockbridge Associates

Great Falls, VA - Phone: (703) 757-5213

Rockbridge Associates is a custom market research firm focused on the services, technology, and associations sectors....Read more about ‘Rockbridge Associates’ >>

  http://www.rockresearch.com
14.

Rockhopper Research

Denver, CO - Phone: (303) 333-5972

Our vision is to provide our clients with access to both top research professionals and a broad scope of the most innovative research technologies...Read more about ‘Rockhopper Research’ >>

  http://www.rockhopperresearch.com
15.

Russell Research, Inc.

East Rutherford, NJ - Phone: (201) 528-0400

Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over half a century....Read more about ‘Russell Research, Inc.’ >>

  http://www.russellresearch.com
16.

SDR Consulting

Atlanta, GA - Phone: (770) 451-5100

Fact-based Marketing Strategy Consulting. Marketing planning. Complex research designs. High-end analytics and modeling....Read more about ‘SDR Consulting’ >>

   
17.

SIS International Research

New York, NY - Phone: (212) 505-6805

Full Service research supplier of domestic (USA) and global capabilities which cover Europe, Latin America, Asia, North America and the Middle East....Read more about ‘SIS International Research’ >>

Show Global Intelligence »   http://www.sisinternational.com
18.

SKIM

Hoboken, NJ - Phone: (201) 963-8430

Full-service, global MR agency serving healthcare, consumer health, consumer packaged goods, durables, telecommunication & financial industries....Read more about ‘SKIM’ >>

  http://www.skimgroup.com
19.

Saggese & Associates, LLC

Trumbull, CT - Phone: (203) 261-5177

A Full Service Global Pharmaceutical Marketing Research Company offering both qualitative and quantitative research services....Read more about ‘Saggese & Associates, LLC’ >>

   
20.

Strategic Insights, Inc.

Port Washington, NY - Phone: (516) 767-3206

Dedicated to providing actionable and creative solutions to the most challenging marketing questions. Offering full service U.S. and international....Read more about ‘Strategic Insights, Inc.’ >>

   

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Description of Analytical Services > Conjoint Analysis & Trade-Off/Choice Modeling

Market research firms that specialize in analytical services for conjoint analysis and trade-off/choice modeling. See companies offering this multivariate technique used to provide a quantitative measure of the relative importance of one variable as compared to another variable.

Related Resources


Optimizing your Product: How Market Research can Guide you on the Most Profitable Design | White Paper

Charles L. Colby, Chief Methodologist, Rockbridge Associates

Designing a new product or service is marked by challenging trade-offs in the early part of development. The benefits of richer functionality and superior quality increases the development and production costs as well as the required price to break even. Market research methodologies can create simulations of purchase situations that present trade-offs to consumers. Rockbridge Associates explains how "choice analysis" can facilitate product design from the beginning. | Read White Paper »


Pricing Research - What Do Our Customers Value? | White Paper

Paul Hague and Matthew Harrison, B2B International

Market research can aid businesses facing the challenge of pricing their goods and services by analyzing overt and hidden benefits facing customers. Conjoint analysis and SIMALTO analysis are techniques used by market researchers for assessing the value of an offering. A price tag based on objective assessment rather than judgement is the backbone of effective pricing. | Read White Paper »


How to Measure the Value of a Brand | White Paper

Rajan Sambandam, TRC

Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. | Read White Paper »


Conjoint Analysis versus Self-Explicated Method: A Comparison | White Paper

Rajan Sambandam, TRC

Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. | Read White Paper »


Product Configurator | White Paper

Rajan Sambandam, TRC

To help customers purchase the right product, companies often use product configurators - tools that let customers design their purchase before ordering. This method is employed as a market research technique, similar to conjoint analysis but without some of the constrictions. This white paper from TRC explains an appropriate use of the product configurator method. | Read White Paper »

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Services related to Analytical Services > Conjoint Analysis & Trade-Off/Choice Modeling


 Types of Research

  Modeling & Predictive Research > Forecasting

  Modeling & Predictive Research > Marketing & Sales Effectiveness

  Modeling & Predictive Research > Market Simulation

  Modeling & Predictive Research > Test Marketing

  New Product Research

 Research Techniques & Services

  Analytical Services > Analysis of Variance/Co-Variance

  Analytical Services > Census Data / Demographic Analysis / Geo-Demographic Clustering

  Analytical Services > Data Analysis

  Analytical Services > Forecasting

  Analytical Services > Modeling

  Analytical Services > Multivariate Analysis

  Market Research Consultants > Statistical Analysis

 Market Research Software

  Conjoint / Trade-Off Measurement Software

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