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Analytical Services > Conjoint Analysis & Trade-Off/Choice Modeling

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Providers 1 to 20 out of 78:

4.

ICR

Media, PA - Phone: (484) 840-4300

ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues. Globally in 90+ countries...Read more about ‘ICR’ >>

  http://www.icrsurvey.com
5.

Insight Research Group

New York, NY - Phone: (212) 584-2323

Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth...Read more about ‘Insight Research Group’ >>

   
6.

Japan Market Intelligence (JMI)

Tokyo, Japan - Phone: +813-6230-0970

Japan Market Intelligence (JMI) is a full-service market research consultancy and bilingual partner that specializes in servicing your needs in Japan...Read more about ‘Japan Market Intelligence (JMI)’ >>

  http://www.jmintelligence.com
7.

KS&R

Syracuse, NY - Phone: (888) 8KSR-INC

Full-service qualitative/quantitative custom market research and consulting firm with expertise in technology, health care, financial services, media...Read more about ‘KS&R’ >>

  http://www.ksrinc.com
8.

Kadence International

Framingham, MA - Phone: (508) 620-1222

For your B2B research projects, domestic or international, fieldwork or full service, start with a call to Kadence, the business research experts...Read more about ‘Kadence International’ >>

  http://www.kadence.com
9.

Kleffmann and Partner North America

Iowa City , IA - Phone: (319) 354-4185

North American branch of the Kleffmann Group, a global market research firm specializing in agribusiness and related areas...Read more about ‘Kleffmann and Partner North America’ >>

  http://www.kleffmann.com
10.

LRW - Lieberman Research Worldwide

Los Angeles, CA - Phone: (310) 553-0550

LRW, the "so what?" company. This deceptively simple question drives our every move. For each marketing research project, this question holds our team...Read more about ‘LRW - Lieberman Research Worldwide’ >>

  http://www.LRWonline.com
11.

M/A/R/C® Research

Irving, TX - Phone: (800) 884-MARC (6272)

M/A/R/C® Research is a full-service marketing research & consulting firm offering innovative qualitative & quantitative methodologies....Read more about ‘M/A/R/C® Research’ >>

  http://www.MARCresearch.com
12.

Maritz Research

Fenton, MO - Phone: (877) 4-MARITZ

Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery....Read more about ‘Maritz Research’ >>

  http://www.maritzresearch.com
13.

Market Decisions

Portland, ME - Phone: (207) 767-6440

Moderator run focus group facility. Suite includes: 18’ by 20’ meeting room w/ mirror, whiteboard, border railing, 1/2" fixed video and DVD recording...Read more about ‘Market Decisions’ >>

   
14.

Market Strategies International

Livonia, MI - Phone: (734) 542-7600

Market Strategies International is a full-service, custom and syndicated research and strategic consulting firm....Read more about ‘Market Strategies International’ >>

  http://www.marketstrategies.com
15.

MarketVision Research®

Cincinnati, OH - Phone: (513) 791-3100

MarketVision is a custom, full-service marketing research firm established in 1983....Read more about ‘MarketVision Research®’ >>

  http://www.mv-research.com
16.

Moskowitz Jacobs Inc.

White Plains, NY - Phone: (914) 421-7456

Build breakthrough brands messaging and advertising with powerful, leading edge quantitative research from Moskowitz Jacobs Inc., the foremost expert ...Read more about ‘Moskowitz Jacobs Inc.’ >>

   
17.

National Analysts Worldwide

Philadelphia, PA - Phone: (215) 496-6800

Full service custom marketing research/strategic consulting. Portfolio of services includes: segmentation, pricing, customer satisfaction...Read more about ‘National Analysts Worldwide’ >>

  http://www.nationalanalysts.com
18.

The Olinger Group

New Orleans, LA - Phone: (800) 808-4643

Full-service custom market research firm serving the intelligence needs of a variety of industries including those of Fortune 500 companies...Read more about ‘The Olinger Group’ >>

  http://www.olingergroup.com
19.

POPULUS®

Boise, ID - Phone: (800) POPULUS

Better Information - Better Decisions - Better Results...Read more about ‘POPULUS®’ >>

   
20.

Peryam & Kroll Research Corporation

Chicago, IL - Phone: (773) 774-3100

Staff of 400, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas...Read more about ‘Peryam & Kroll Research Corporation’ >>

  http://www.pk-research.com

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Description of Analytical Services > Conjoint Analysis & Trade-Off/Choice Modeling

Market research firms that specialize in analytical services for conjoint analysis and trade-off/choice modeling. See companies offering this multivariate technique used to provide a quantitative measure of the relative importance of one variable as compared to another variable.

Related Resources


Optimizing your Product: How Market Research can Guide you on the Most Profitable Design | White Paper

Charles L. Colby, Chief Methodologist, Rockbridge Associates

Designing a new product or service is marked by challenging trade-offs in the early part of development. The benefits of richer functionality and superior quality increases the development and production costs as well as the required price to break even. Market research methodologies can create simulations of purchase situations that present trade-offs to consumers. Rockbridge Associates explains how "choice analysis" can facilitate product design from the beginning. | Read White Paper »


Pricing Research - What Do Our Customers Value? | White Paper

Paul Hague and Matthew Harrison, B2B International

Market research can aid businesses facing the challenge of pricing their goods and services by analyzing overt and hidden benefits facing customers. Conjoint analysis and SIMALTO analysis are techniques used by market researchers for assessing the value of an offering. A price tag based on objective assessment rather than judgement is the backbone of effective pricing. | Read White Paper »


How to Measure the Value of a Brand | White Paper

Rajan Sambandam, TRC

Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. | Read White Paper »


Conjoint Analysis versus Self-Explicated Method: A Comparison | White Paper

Rajan Sambandam, TRC

Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. | Read White Paper »


Product Configurator | White Paper

Rajan Sambandam, TRC

To help customers purchase the right product, companies often use product configurators - tools that let customers design their purchase before ordering. This method is employed as a market research technique, similar to conjoint analysis but without some of the constrictions. This white paper from TRC explains an appropriate use of the product configurator method. | Read White Paper »


Identifying Feature Importance: A Comparison of Methods | White Paper

TRC

Understanding what customers want is fundamental to the new product development process as well as to the process of keeping existing products fresh and relevant. To be successful in this area we need to be able to correctly identify what features are important to consumers. Feature importance can be measured using a variety of methods of differing effectiveness. In this paper we will deal with the following methods: Importance Scales, Pick data, Pairwise Comparisons, and Max-Diff. | Read White Paper »


Deriving Value from Research: the Use of Conjoint Analysis for Product Development | White Paper

Rajan Sambandam, TRC

Marketing research has been used by firms over the last several decades to provide information for decision making. Over time, increasingly sophisticated statistical methods have been developed and deployed in the service of this goal. This article focuses on one such method - conjoint analysis - and its application to product development. We will briefly look at what conjoint analysis is and a real life example of its application that provided true value to a company. | Read White Paper »

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Services related to Analytical Services > Conjoint Analysis & Trade-Off/Choice Modeling


 Types of Research

  Modeling & Predictive Research > Forecasting

  Modeling & Predictive Research > Marketing & Sales Effectiveness

  Modeling & Predictive Research > Market Simulation

  Modeling & Predictive Research > Test Marketing

  New Product Research

 Research Techniques & Services

  Analytical Services > Analysis of Variance/Co-Variance

  Analytical Services > Census Data / Demographic Analysis / Geo-Demographic Clustering

  Analytical Services > Data Analysis

  Analytical Services > Forecasting

  Analytical Services > Modeling

  Analytical Services > Multivariate Analysis

  Market Research Consultants > Statistical Analysis

 Market Research Software

  Conjoint / Trade-Off Measurement Software

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