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Analytical Services > Conjoint Analysis & Trade-Off/Choice Modeling
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Action Marketing Research, Inc. Minneapolis, MN - Phone: (612) 879-9212 "Your best choice for choice research."... |
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White River Junction, VT - Phone: (802) 295-4999 RSG is a market research consulting firm that integrates sophisticated research methodologies with marketing strategy for B2B and consumer clients.... |
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Sawtooth Technologies Consulting Group Northbrook, IL - Phone: (847) 239-7300 We specialize in conjoint analysis and other advanced research techniques to solve complex business challenges by shedding light on your market.... |
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Irving, TX - Phone: (800) 884-MARC (6272) M/A/R/C® Research is a full-service marketing research & consulting firm offering innovative qualitative & quantitative methodologies.... |
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Hamburg, Germany - Phone: +4940-3068-880 MM-Eye – Your Gateway to Europe with offices in UK and Germany.... |
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Fenton, MO - Phone: (877) 4-MARITZ Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery.... |
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Portland, ME - Phone: (207) 767-6440 Moderator run focus group facility. Suite includes: 18’ by 20’ meeting room w/ mirror, whiteboard, border railing, 1/2" fixed video and DVD recording... |
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Cincinnati, OH - Phone: (513) 791-3100 MarketVision is a custom, full-service marketing research firm established in 1983.... |
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NRN: A National Research Network Chicago, IL - Phone: (312) 960-5158 NRN a National Research Network is a full service consumer research company focusing on the design, execution & analysis of consumer research studies.... |
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Philadelphia, PA - Phone: (215) 496-6800 Full service custom marketing research/strategic consulting. Portfolio of services includes: segmentation, pricing, customer satisfaction... |
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Peryam & Kroll Research Corporation Chicago, IL - Phone: (773) 774-3100 Staff of 400, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas... |
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Forest Knolls, CA - Phone: (415) 339-0498 We help companies make decisions: Marketing, advertising, product, pricing, channel, and branding strategy. With senior management experience, we gui... |
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Bloomfield Hills, MI - Phone: (248) 332-5000 Full-service market research firm specializing in customer satisfaction & loyalty, product & service quality, research design and statistical analysis... |
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Stamford, CT - Phone: (203) 324-2420 RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives... |
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New York, NY - Phone: (212) 633-1100 Full-service. Offering a wide range of quantitative and qualitative methods.... |
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Research Perspectives Int'l (RPI) White Plains, NY - Phone: (914) 694-1720 Full-service custom strategic and tactical research solutions provided with a worldwide perspective.... |
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Toronto, Canada - Phone: (800) 461-3924 The ResearchByNet team of data collection professionals provide all the elements for an online research project & programming, hosting, coding, tables... |
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Great Falls, VA - Phone: (703) 757-5213 Rockbridge Associates is a custom market research firm focused on the services, technology, and associations sectors.... |
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East Rutherford, NJ - Phone: (201) 528-0400 Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over half a century.... |
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Atlanta, GA - Phone: (770) 451-5100 Fact-based Marketing Strategy Consulting. Marketing planning. Complex research designs. High-end analytics and modeling.... |
Description of Analytical Services > Conjoint Analysis & Trade-Off/Choice Modeling
Market research firms that specialize in analytical services for conjoint analysis and trade-off/choice modeling. See companies offering this multivariate technique used to provide a quantitative measure of the relative importance of one variable as compared to another variable.
Related Resources
Optimizing your Product: How Market Research can Guide you on the Most Profitable Design | White Paper
Charles L. Colby, Chief Methodologist, Rockbridge Associates
 | Designing a new product or service is marked by challenging trade-offs in the early part of development. The benefits of richer functionality and superior quality increases the development and production costs as well as the required price to break even. Market research methodologies can create simulations of purchase situations that present trade-offs to consumers. Rockbridge Associates explains how "choice analysis" can facilitate product design from the beginning. | Read White Paper » |
Understanding Conjoint in 15 Minutes | White Paper
Joseph Curry, President, Sawtooth Technologies, Inc.
| This white paper arms you with the basics of conjoint analysis using a simple example. | Read White Paper » |
Predicting Choice with Conjoint Analysis and Discrete Choice | White Paper
Sawtooth Technologies, Inc.
| Conjoint Analysis and Discrete Choice are popular techniques because they let marketers predict choice behavior. Follow this detailed example from Sawtooth Technologies, Inc. | Read White Paper » |
Knowing when the Price is Right | Article
Sawtooth Technologies, Inc.
| Research on pricing products and services, obviously popular, can bring successful results through several different research methodologies: find the right one for you. | Read Article » |
Pricing Research - What Do Our Customers Value? | White Paper
Paul Hague and Matthew Harrison, B2B International
| Market research can aid businesses facing the challenge of pricing their goods and services by analyzing overt and hidden benefits facing customers. Conjoint analysis and SIMALTO analysis are techniques used by market researchers for assessing the value of an offering. A price tag based on objective assessment rather than judgement is the backbone of effective pricing. | Read White Paper » |
How to Measure the Value of a Brand | White Paper
Rajan Sambandam, TRC
| Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. | Read White Paper » |
Conjoint Analysis versus Self-Explicated Method: A Comparison | White Paper
Rajan Sambandam, TRC
| Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. | Read White Paper » |
New Adaptive Choice-Based Conjoint Technique Shows Promise | Article
Jon Godin, Director of Analytical Services, Chadwick Martin Bailey, Inc.
| Adaptive Choice-Based Conjoint is a new conjoint technique that is an approach to discrete choice that would “adapt” to respondent answers as the task progresses. This article provides analysis of the process of this new method. | Read Article » |
Product Configurator | White Paper
Rajan Sambandam, TRC
| To help customers purchase the right product, companies often use product configurators - tools that let customers design their purchase before ordering. This method is employed as a market research technique, similar to conjoint analysis but without some of the constrictions. This white paper from TRC explains an appropriate use of the product configurator method. | Read White Paper » |
Discrete Choice Analysis Makes Comparing Apples to Oranges Possible | Article
Sawtooth Technologies, Inc.
| Discrete choice lets you understand how your market makes relevant apples to oranges comparisons. Sawtooth Technologies, Inc. provides an example question for this type of scenario. | Read Article » |
Identifying Feature Importance: A Comparison of Methods | White Paper
TRC
| Understanding what customers want is fundamental to the new product development process as well as to the process of keeping existing products fresh and relevant. To be successful in this area we need to be able to correctly identify what features are important to consumers. Feature importance can be measured using a variety of methods of differing effectiveness. In this paper we will deal with the following methods: Importance Scales, Pick data, Pairwise Comparisons, and Max-Diff. | Read White Paper » |
Conjoint Analysis: Product Portfolio Optimization | Case Study
Sawtooth Technologies, Inc.
| In this case study Sawtooth Technologies, Inc. conducted research into consumer preferences regarding various features and pricing of online classified ads. The objective was to develop an “optimal” product line that would increase sales volume. | Read Case Study » |
Conjoint Analysis: B2B Customer Service Strategy | Case Study
Sawtooth Technologies, Inc.
| In this case study Sawtooth Technologies, Inc. researched the values for service attributes in the channel (brokers, agents and distributors) and with end-customers. | Read Case Study » |
Conjoint Analysis: New Product Selection | Case Study
Sawtooth Technologies, Inc.
| In this case study Sawtooth Technologies, Inc. researched a variety of new products to determine which were most likely to succeed and which matched the client’s image/positioning in the financial market. | Read Case Study » |
Understand Choice in Banking: Use of Discrete Choice Conjoint Analysis | White Paper
TRC
| Conjoint analysis provides incentive for survey respondents to determine which features must not be omitted in their final purchase. The method closely mirrors decision-making in the real world, and as shown by TRC in this white paper, is applicable to many situations including how customers choose their bank. | Read White Paper » |
Conjoint Analysis: Product Line Strategy | Case Study
Sawtooth Technologies, Inc.
| In this case study Sawtooth Technologies, Inc. conducted research into consumer preferences regarding mortgage product lines, modeled preferences for client and competitive products, and recommended an unexpected product strategy. | Read Case Study » |
Deriving Value from Research: the Use of Conjoint Analysis for Product Development | White Paper
Rajan Sambandam, TRC
| Marketing research has been used by firms over the last several decades to provide information for decision making. Over time, increasingly sophisticated statistical methods have been developed and deployed in the service of this goal. This article focuses on one such method - conjoint analysis - and its application to product development. We will briefly look at what conjoint analysis is and a real life example of its application that provided true value to a company. | Read White Paper » |
Conjoint Analysis: Staff Training | Case Study
Sawtooth Technologies, Inc.
| This report describes the process of teaching a client proper execution of a conjoint study to enable them to conduct their own studies in the future. Sawtooth Technologies, Inc. trained the client's staff on multiple teaching points and illuminated distinct market segments for the client to focus on. | Read Case Study » |
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