Consumer Research
Marketing Research Firms in Atlanta (GA)
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "P", after featured listings)
1.
PVR Research
Phone: (770) 813-4902, Duluth, GA
Atlanta's "Top Rated" facilty with an active, onsite owner to ensure excellent recruiting, attention to detail and memorable, personal service....
Read more about PVR Research »
2.
Delve
Phone: (800) 227-2974, Atlanta, GA
Part of Delve network
Delve offers data collection solutions that provide dynamic on-site and online environments for insightful dialogues between marketers and customers....
Read more about Delve »
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Related Articles
Listening to Customers Online
by Goodmind
This paper dives into the top 5 social media networks and how to navigate them as a marketer. Recent surveys have found that a large number of companies do not have programs or systems in place to track online word-of-mouth. This starter kit is a must-have for any company venturing into social media. Read White Paper »
A Practical Guide To Market Segmentation
by Paul Hague, Director, B2B International
There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. Read White Paper »
Customer Satisfaction in a Slump: Even the Net Promoters Agree
by Copernicus Marketing Consulting and Research
This article discusses the the latest statistics from the American Customer Satisfaction Index (ASCI). Read Article »
"Actionable Insights": Watchword or Buzzword?
by Copernicus Marketing Consulting and Research
This article discusses the measurement of the return on marketing research investments and what to with all the “insights” into customers and prospects. Read Article »
MROCs: Qualitatively Speaking to Your Target 24/7/365
by Holly M. O’Neill, QRCA
Market Research Online Communities (MROCs) combine key aspects of social media with the rigor of marketing research, all in one online portal. Read Article »
Come Swim in the New Waters of Qualitative
by Curtis Kaisner & Karen Lindley
Consumers are rapidly embracing technology in every facet of their lives. As a researcher, whether you consider yourself a traditionalist or technologist – no one is immune to admitting that the waters around us have grown. It is time to work in tandem to provide a new lens for which to see consumers. Read Article »
Do you care about your customers? Really care?
by Judy Melanson, Chadwick Martin Bailey
If you work for a company like most, a significant portion of your research budget is dedicated to a customer feedback, performance, or satisfaction program. Are you getting the return (in insight) you are making for the investment you’re making? Read Article »
Understanding Consumer Decision-Making with Means-End Research
by Gina Woodall, Senior VP, Rockbridge Associates
Market researchers have access to a technique used to identify the emotional triggers that influence consumers' purchase decisions. The technique is laddering and has been around for decades, but may be one of the best kept secrets in the industry. Learn how this research method can give marketers the information they need to connect with consumers and persuade them to buy their product or service. Read White Paper »
Online Qual – A Researcher’s View
by Dub
Dub presents an interview that covers online qualitative research. Dr Alison Lyons from Counterpoint Research talks about how people express themselves online versus in person, covers tactics and tools to manage the data produced in online research communities, and what the best online platform / software providers offer. Read Article »
5 Ways to Eliminate Advertising ROI Anxiety in 2012
by Copernicus Marketing Consulting and Research
Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012. Read Article »
Country Music Association Gleans Real-Time Event Feedback With Mobile Qualitative Research
by 20|20 Technology
Attendees for the annual CMA Music Festival used their mobile phones to provide real-time feedback about their experience. This case study describes the process and the results gleaned from this mobile qualitative research project. Read Case Study »
Interview With An Expert: Rolf Olsen on Social Media Listening
by Copernicus Marketing Consulting and Research
Social conversation may offer marketers a constant stream of real-time data on trends, unmet customer needs, and campaign and new product performance, but there’s a whole host of questions that marketers still have to answer when it comes to using and applying information gathered via social listening to marketing decisions. Read Article »
MRMW Europe Wrap Up: Where Do Mobile Insights Go?
by Qualvu
With the rise in smartphones, tablets, and mobile devices, the future of research is increasingly pointing towards mobile. At the Market Research in the Mobile World conference, Anne-Marie O'Sullivan explored the true value of mobile research. Read Media »
Consumer Perceptions toward Store Brands Still Strong - But National Brands Gaining Ground
by Gail Aitchison, Ipsos
While the majority of global consumers still perceive store brands to be the same as or better than national brands, a one year trend analysis indicates that their positive perceptions toward store brands may be starting to decline slightly. Read Article »
Inside the Buy
by AMP Agency
Join AMP Agency as we travel the Path to Purchase. Get into shoppers' heads to learn what happens before they buy. Discover what information they're looking for, what affects their decision to purchase and how to attain their loyalty. Read White Paper »
Are You Ready to Grow Again?
by Mark Towery, Managing Director, Geo Strategy Partners
Refocus; Retool; Recover. Your go-to-market strategy and business model need to be revamped to match the current economy's competitive landscape. To re-energize your product and drive sales, hone in on the hidden motivators of your customers and examine what has changed in your market sector. Geo Strategy Partners shares their insights for strategic positioning in this economy. Read Article »
Business Intelligence: Competitors Don’t Keep You from Success
by Seena Sharp, Sharp Market Intelligence
Focusing on competitors can be misguided - customers buy from companies that offer them what they want. Read Article »
Return on Engagement: Tracking the Impact of Content Lead Marketing
by Face
As brands are increasingly focusing on ‘publishing’ content on the web, and building communities of people who engage with and share that content, the question remains, exactly what impact does that earned engagement have on brand equity and product purchase? Read Article »
Online Market Research Surveys - Maximizing Your ROI
by Marc I. Tillman, Amplitude Research, Inc.
The current economic climate has caused some companies to defer or cancel market research projects. In many cases, a company may have correctly determined that the cost of completing a survey within the parameters required for actionable data is no longer possible given its current budget. However, defining exactly what those parameters should be is not always clear, and that is what mostly determines the project cost. This article focuses on the concept of incidence rates, which can be one of the most important cost considerations in designing market research surveys. Read Article »
Why Facebook Timeline is Good for Brands & the Top 5 Things You Need to Know
by AMP Agency
Facebook Timeline enables brands to tell their story, share their history, share the milestones that matter, and engage with consumers in an authentic conversation and relationship. Read Article »
Change the Conversation: How to use Social Media to Co-Create Brand Success
by Dave Walker, Senior Vice President, Ipsos ASI
Did marketers ever really have full control of their message? Possibly not. Consumer influence and co-creation are not new. Brand marketers should have a strategy to engage consumers and participate in a two-way conversation. Read Article »
Multiple Constituencies & Indirect Influencers in Consumer Purchasing
by SIS International Research
Indirect customers and influencers such as children should be integrated into your marketing strategy. This article points out opportunities companies can target when reaching their indirect customer base. Read Article »
Mobile Research - Stepping Ahead
by Simon Wainwright & Fiona Blades, MESH
T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011. Read Case Study »
Bringing Eye-Tracking to the Store: Applications, Observations & Insights
by Perception Research Services International
Observation is the key to shopper research, as there is often a wide gap between “what shoppers say” and “what shoppers do.” Perception Research Services (PRS) has explored bringing eye-tracking technology to actual stores. This article shares highlights from recent studies. Read Article »
5 Tips for a Successful Mixed-Method Approach
by Kathy Doyle, CEO, Doyle Research Associates
We don’t live in a one-size-fits-all world. Our businesses reflect that. With a dozen different ways to network, countless ways to shop, and information careening at us from every direction, it’s easy to see why a single method approach to research might not always provide us with the full picture. Read Article »
The Adoption of Technological Change
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
Several overlapping processes create tension between IT, their users, and outside vendors, which affect the pace of technology adoption. Why vendors see customers as tortoises and customers see vendors as hares. Read Article »
Are You Listening To Your Customers or Just Surveying Them?
by Loren Brown, Senior Consultant, Geo Strategy Partners
Listening to custumers requires a more proactive and targeted approach than collecting surveys. Customers genuinely appreciate being asked for feedback and it serves as brand reinforcement. Business-to-Business customer feedback is just as necessary but less frequently utilized. Loren Brown of Geo Strategy Partners encourages a thorough feedback environment in this article about listening to your customers. Read Article »
Tracking Multichannel, Real Time Customer Experience
by MESH Planning
Traditional brand tracking was not getting to the level of detail that Britvic/Pepsi needed to understand the on and off trade activity as well as more traditional advertising. This presentation shares insights on tracking real time customer experiences and how they impact business decisions. Read Case Study »
Finding New Consumer Insights
by Ideas First
Insights, or consumer insights, are critical to the innovation process. They are statements that capture a clear and deep understanding of a consumer's attitudes and emotions, and they are one of the key building blocks for a company to generate ideas for new products or new services. Read Article »
Complex Screeners - Could Less Be More?
by Stephen H. Turner, President, Fieldwork, Inc.
One of the problems in highly specific recruiting is that all too often it merely verifies the assumptions people make about the nature of the problem they are researching. Read White Paper »
Making Behavioural Economics a Qualitative Reality
by Ken Parker, QRCA
What data collection methods are best to address the underpinning pillars of behavioural economics? Read Article »
[Webinar] Big Data or Big Hype?
by Insight Innovation
![[Webinar] Big Data or Big Hype?](/images/library/webinars-thumb.jpg "[Webinar] Big Data or Big Hype?")
One of the most hyped topics in the worlds of marketing, technology, and consumer insights is Big Data. Join our panel of experts for a discussion that's going to clear the hype away. Gain a real perspective on the subject and a better understanding of what Big Data can deliver today. Read Media »
What Goldilocks Can Teach You About Your Marketing Strategies
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
This article discusses the two types of purchase decision behaviors consumers exhibit. Understanding these behaviours is critical to developing marketing messages. Read Article »
Ancient Greeks and The Focus Group
by Market Strategies International
In his Rhetoric, Aristotle notes that there are three principal components of any argument: logos, pathos, and ethos. Survey research is a brilliant tool for isolating the kernel that underlies logos—for stripping away the elements of persuasion that go beyond the pure logical appeal of an argument. Read Article »
Consumer Video Insights as a Conversation Starter
by Qualvu
Consumer insights are the foundation for starting a conversation within your organization. Video empowers you to take the stakeholder-consumer relationship to a whole new level. Read Article »
Selling the Sizzle: The Importance of Managing Expectations
by Stephen H.Turner, President, Fieldwork
A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying. Read White Paper »
Consumer Behavior in a Down Economy
by Seena Sharp, Sharp Market Intelligence
In studying consumer behavior during a recession, Sharp Market Intelligence discovered that people spend on anticipated, rather than current, circumstances. Read Article »
The "Affluenza" Epidemic
by Seena Sharp, Sharp Market Intelligence
Consumers are buying fewer things, but (in their minds) better things. How can your product or service be repositioned to meet both the wants and needs of today's consumer? Read Article »
How to Improve Your Market Segmentation
by TRC
Bob Hull from TRC talks about a market research technique for market segmentation and ways of improving them. Read Media »
Connect with the Customer Through Open-ended Context
by David Johnson, Director of Project Analytics, Discovery Research Group
Due to ever-changing business environments and customer attitudes, it is imperative businesses continue to understand and measure their customers in ways that provide evolving rich detail. An increase in open-ended inquiry in market research provides this foundation. Read White Paper »
Custom Packaging Packs a Marketing Wallop
by Amy Dusto, Perception Research Services International
Consumers can buy practically anything online, including items that hardly seem like they’d ship well in a box. Some online retailers design their own packaging to maximize the protection of their products, and while they’re at it make the package itself so enticing that customers want to buy again. Read Article »
Mobile Research: Smarter Devices = Greater Opportunities
by Doyle Research Associates, Inc.
Companies are beginning to leverage mobile technology to gain meaningful research insights and find out what consumers think "in the moment." Read Article »
Changes in Grocery Shopping Patterns Driven by Demo’s and Technology
by Nufer Marketing Research, Inc.
There’s a dramatic shift underway in the way we buy groceries, driven by the shift in dominance from Baby Boomers to Millenials, and the upsurge in mobile technology. Implications for the grocery industry: expect even less loyalty to channels and brands than we have today. Read Article »
Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 1: Acquisition
by Customer Lifecycle, LLC
Each stage in the customer lifecycle — acquisition, service, growth, retention — has its own unique customer needs, attitudes and behaviors. The goal for customer acquisition should be deciding which prospects most closely match a company’s "ideal prospect" profile. Read White Paper »
Innovating for Growth in an Economic Downturn
by Ideas First
Innovating in an economic downturn can be tough. With sales under pressure and budgets tight, it can be all too easy for marketing teams to forgo any thoughts of future innovation activity. Minds can become overly focused on simply hitting short term sales targets or looking at ways of cutting budgets so that short term profit targets are met. Listed below are five cost-effective ways of “innovating for growth” in an economic downturn, when research and travel budgets are especially limited. Read Article »
Unlocking Creativity Within Insight and Co-creation Communities
by Dub
The most successful insight and co-creation communities are those that are led by skilled Community Managers - a new breed of research moderators. Read Article »
Creating with Customers: A Sony Electronics Case Study in Customer Collaboration
by KL Communications, Inc.
When Sony needed to begin designing a new product, they turned to their best and brightest resource: their customers. Learn how Sony used CrowdWeaving to allow customers to generate new ideas and weave them together to help design a new Smart Home. Read Media »
Getting into the Shower and other Private Places with Mobile Qualitative
by Civicom, Inc.
Key insights: mobile ethnography creates privacy options that free consumers, consumers open up when given control, and sentiment becomes clearer with mobile qualitative tools. Read Media »
Co-Creation: Inverting the Research and Innovation Process
by Face
Presentation by Philip McNaughton, COO of Face. Co-creation is a big idea in research, much bigger than simply bringing consumers into a room with clients to generate ideas together. Read Media »
Driving Mobile Research: How Chrysler took its Research to the Next Level - the Driver's Seat
by Qualvu
Chrysler reached out to Qualvu to collect consumers’ in-vehicle experiences. The result? Candid, in-the-moment insights that were essential to helping the automobile manufacturer make better business decisions. Read Media »
Moving Beyond the Voice of the Customer
by Measure Consumer Perspectives
Grab the technological bull by the horns and harness these technologies to instill change. Data can only take you so far.Read Media »
Gaining Real-Time Insights through a Multidimensional Digital Research Platform
by eCGlobal Solutions
A Multidimensional Market Research platform lets consumers co-create and share their experiences in unique ways, going beyond traditional surveys. Read Media »
Concept Optimization: At the Heart of 4 Trends Transforming Innovation
by Affinnova
How consumer market knowledge is collected and managed is fundamentally changing, under the impact of four major trends. Read Media »
Just Starting Your Holiday Shopping in December? You're Not Alone
by Josh Mendelsohn, Chadwick Martin Bailey, Inc.
This content provides statistics on when consumers start their holiday shopping. If you wait until December, you should know you're not alone! Read Article »
Data Convergence: How Big Data Is Shaping The Future of Research
by comScore ARS
Presentation by Beth Uyenco Shatto, Senior Vice President International Research at comScore. Read Media »
Breaking Old Paradigms: The New Trilogy of Mobile Research
by Gongos Research
Smartphones are inherently dynamic - the true social network. As researchers we can’t be stuck in our old qual or quant paradigm on the road to authenticity. It will take leveraging multiple approaches to open a new window to consumers’ worlds. Read Media »
2012 the Year of Access
by FocusVision Worldwide, Inc.
Connecting with the overwhelmed consumer remains a major challenge for researchers in every industry. Data from the focus group index project conducted at FocusVision showed that while webcam research is on the rise, traditional facility research is also growing at +4%. The amount of research conducted is not a zero sum game. Read Media »
B2B International Set To Launch Consumer Market Research Agency
by B2B International
Hot on the heels of opening a Chicago office, btob market research specialists, B2B International, are to launch Deep See, a new consumer research agency. Read Press Release »
The Reverse of Advocacy: Impacts of Customer Alienation and Sabotage
by Market Probe
Prolific online and offline Alienated communicators will typically not tell the company about their complaints but will typically tell many of their friends, colleagues and relatives. Learn more insights from this 2011 white paper by Market Probe, Inc. Read White Paper »
Bellomy Research Appoints Andrea Durning to Vice President - Shopper Insights
by Bellomy Research, Inc.
Bellomy Research, a national marketing research consultancy, which specializes in understanding and enhancing customer relationships, today announced that Andrea Durning is joining the company. Read Press Release »
