Consumer Research
Marketing Research Firms in San Diego (CA)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "D", after featured listings)
1.
Directions In Research, Inc.
Phone: (800) 676-5883, San Diego, CA
DIR has two call centers with a combined capacity of over 300 CATI stations with Quancept (predictive) programming, and Quantum data processing....
Read more about Directions In Research, Inc. »
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Listening to Customers Online
by Goodmind
This paper dives into the top 5 social media networks and how to navigate them as a marketer. Recent surveys have found that a large number of companies do not have programs or systems in place to track online word-of-mouth. This starter kit is a must-have for any company venturing into social media. Read White Paper »
A Practical Guide To Market Segmentation
by Paul Hague, Director, B2B International
There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. Read White Paper »
Customer Satisfaction in a Slump: Even the Net Promoters Agree
by Copernicus Marketing Consulting and Research
This article discusses the the latest statistics from the American Customer Satisfaction Index (ASCI). Read Article »
"Actionable Insights": Watchword or Buzzword?
by Copernicus Marketing Consulting and Research
This article discusses the measurement of the return on marketing research investments and what to with all the “insights” into customers and prospects. Read Article »
MROCs: Qualitatively Speaking to Your Target 24/7/365
by Holly M. O’Neill, QRCA
Market Research Online Communities (MROCs) combine key aspects of social media with the rigor of marketing research, all in one online portal. Read Article »
Come Swim in the New Waters of Qualitative
by Curtis Kaisner & Karen Lindley
Consumers are rapidly embracing technology in every facet of their lives. As a researcher, whether you consider yourself a traditionalist or technologist – no one is immune to admitting that the waters around us have grown. It is time to work in tandem to provide a new lens for which to see consumers. Read Article »
Understanding Consumer Decision-Making with Means-End Research
by Gina Woodall, Senior VP, Rockbridge Associates
Market researchers have access to a technique used to identify the emotional triggers that influence consumers' purchase decisions. The technique is laddering and has been around for decades, but may be one of the best kept secrets in the industry. Learn how this research method can give marketers the information they need to connect with consumers and persuade them to buy their product or service. Read White Paper »
Do you care about your customers? Really care?
by Judy Melanson, Chadwick Martin Bailey
If you work for a company like most, a significant portion of your research budget is dedicated to a customer feedback, performance, or satisfaction program. Are you getting the return (in insight) you are making for the investment you’re making? Read Article »
Interview With An Expert: Rolf Olsen on Social Media Listening
by Copernicus Marketing Consulting and Research
Social conversation may offer marketers a constant stream of real-time data on trends, unmet customer needs, and campaign and new product performance, but there’s a whole host of questions that marketers still have to answer when it comes to using and applying information gathered via social listening to marketing decisions. Read Article »
Online Qual – A Researcher’s View
by Dub
Dub presents an interview that covers online qualitative research. Dr Alison Lyons from Counterpoint Research talks about how people express themselves online versus in person, covers tactics and tools to manage the data produced in online research communities, and what the best online platform / software providers offer. Read Article »
Country Music Association Gleans Real-Time Event Feedback With Mobile Qualitative Research
by 20|20 Technology
Attendees for the annual CMA Music Festival used their mobile phones to provide real-time feedback about their experience. This case study describes the process and the results gleaned from this mobile qualitative research project. Read Case Study »
5 Ways to Eliminate Advertising ROI Anxiety in 2012
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Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012. Read Article »
Business Intelligence: Competitors Don’t Keep You from Success
by Seena Sharp, Sharp Market Intelligence
Focusing on competitors can be misguided - customers buy from companies that offer them what they want. Read Article »
Are You Ready to Grow Again?
by Mark Towery, Managing Director, Geo Strategy Partners
Refocus; Retool; Recover. Your go-to-market strategy and business model need to be revamped to match the current economy's competitive landscape. To re-energize your product and drive sales, hone in on the hidden motivators of your customers and examine what has changed in your market sector. Geo Strategy Partners shares their insights for strategic positioning in this economy. Read Article »
Inside the Buy
by AMP Agency
Join AMP Agency as we travel the Path to Purchase. Get into shoppers' heads to learn what happens before they buy. Discover what information they're looking for, what affects their decision to purchase and how to attain their loyalty. Read White Paper »
MRMW Europe Wrap Up: Where Do Mobile Insights Go?
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With the rise in smartphones, tablets, and mobile devices, the future of research is increasingly pointing towards mobile. At the Market Research in the Mobile World conference, Anne-Marie O'Sullivan explored the true value of mobile research. Read Media »
Online Market Research Surveys - Maximizing Your ROI
by Marc I. Tillman, Amplitude Research, Inc.
The current economic climate has caused some companies to defer or cancel market research projects. In many cases, a company may have correctly determined that the cost of completing a survey within the parameters required for actionable data is no longer possible given its current budget. However, defining exactly what those parameters should be is not always clear, and that is what mostly determines the project cost. This article focuses on the concept of incidence rates, which can be one of the most important cost considerations in designing market research surveys. Read Article »
Why Facebook Timeline is Good for Brands & the Top 5 Things You Need to Know
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Facebook Timeline enables brands to tell their story, share their history, share the milestones that matter, and engage with consumers in an authentic conversation and relationship. Read Article »
Multiple Constituencies & Indirect Influencers in Consumer Purchasing
by SIS International Research
Indirect customers and influencers such as children should be integrated into your marketing strategy. This article points out opportunities companies can target when reaching their indirect customer base. Read Article »
The Adoption of Technological Change
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
Several overlapping processes create tension between IT, their users, and outside vendors, which affect the pace of technology adoption. Why vendors see customers as tortoises and customers see vendors as hares. Read Article »
Are You Listening To Your Customers or Just Surveying Them?
by Loren Brown, Senior Consultant, Geo Strategy Partners
Listening to custumers requires a more proactive and targeted approach than collecting surveys. Customers genuinely appreciate being asked for feedback and it serves as brand reinforcement. Business-to-Business customer feedback is just as necessary but less frequently utilized. Loren Brown of Geo Strategy Partners encourages a thorough feedback environment in this article about listening to your customers. Read Article »
Bringing Eye-Tracking to the Store: Applications, Observations & Insights
by Perception Research Services International
Observation is the key to shopper research, as there is often a wide gap between “what shoppers say” and “what shoppers do.” Perception Research Services (PRS) has explored bringing eye-tracking technology to actual stores. This article shares highlights from recent studies. Read Article »
Mobile Research - Stepping Ahead
by Simon Wainwright & Fiona Blades, MESH
T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011. Read Case Study »
5 Tips for a Successful Mixed-Method Approach
by Kathy Doyle, CEO, Doyle Research Associates
We don’t live in a one-size-fits-all world. Our businesses reflect that. With a dozen different ways to network, countless ways to shop, and information careening at us from every direction, it’s easy to see why a single method approach to research might not always provide us with the full picture. Read Article »
Complex Screeners - Could Less Be More?
by Stephen H. Turner, President, Fieldwork, Inc.
One of the problems in highly specific recruiting is that all too often it merely verifies the assumptions people make about the nature of the problem they are researching. Read White Paper »
Finding New Consumer Insights
by Ideas First
Insights, or consumer insights, are critical to the innovation process. They are statements that capture a clear and deep understanding of a consumer's attitudes and emotions, and they are one of the key building blocks for a company to generate ideas for new products or new services. Read Article »
What Goldilocks Can Teach You About Your Marketing Strategies
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
This article discusses the two types of purchase decision behaviors consumers exhibit. Understanding these behaviours is critical to developing marketing messages. Read Article »
Making Behavioural Economics a Qualitative Reality
by Ken Parker, QRCA
What data collection methods are best to address the underpinning pillars of behavioural economics? Read Article »
Selling the Sizzle: The Importance of Managing Expectations
by Stephen H.Turner, President, Fieldwork
A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying. Read White Paper »
Consumer Video Insights as a Conversation Starter
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Consumer insights are the foundation for starting a conversation within your organization. Video empowers you to take the stakeholder-consumer relationship to a whole new level. Read Article »
Consumer Behavior in a Down Economy
by Seena Sharp, Sharp Market Intelligence
In studying consumer behavior during a recession, Sharp Market Intelligence discovered that people spend on anticipated, rather than current, circumstances. Read Article »
The "Affluenza" Epidemic
by Seena Sharp, Sharp Market Intelligence
Consumers are buying fewer things, but (in their minds) better things. How can your product or service be repositioned to meet both the wants and needs of today's consumer? Read Article »
Connect with the Customer Through Open-ended Context
by David Johnson, Director of Project Analytics, Discovery Research Group
Due to ever-changing business environments and customer attitudes, it is imperative businesses continue to understand and measure their customers in ways that provide evolving rich detail. An increase in open-ended inquiry in market research provides this foundation. Read White Paper »
Mobile Research: Smarter Devices = Greater Opportunities
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Companies are beginning to leverage mobile technology to gain meaningful research insights and find out what consumers think "in the moment." Read Article »
Innovating for Growth in an Economic Downturn
by Ideas First
Innovating in an economic downturn can be tough. With sales under pressure and budgets tight, it can be all too easy for marketing teams to forgo any thoughts of future innovation activity. Minds can become overly focused on simply hitting short term sales targets or looking at ways of cutting budgets so that short term profit targets are met. Listed below are five cost-effective ways of “innovating for growth” in an economic downturn, when research and travel budgets are especially limited. Read Article »
Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 1: Acquisition
by Customer Lifecycle, LLC
Each stage in the customer lifecycle — acquisition, service, growth, retention — has its own unique customer needs, attitudes and behaviors. The goal for customer acquisition should be deciding which prospects most closely match a company’s "ideal prospect" profile. Read White Paper »
Just Starting Your Holiday Shopping in December? You're Not Alone
by Josh Mendelsohn, Chadwick Martin Bailey, Inc.
This content provides statistics on when consumers start their holiday shopping. If you wait until December, you should know you're not alone! Read Article »
Unlocking Creativity Within Insight and Co-creation Communities
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The most successful insight and co-creation communities are those that are led by skilled Community Managers - a new breed of research moderators. Read Article »
B2B International Set To Launch Consumer Market Research Agency
by
Hot on the heels of opening a Chicago office, btob market research specialists, B2B International, are to launch Deep See, a new consumer research agency. Read Press Release »
