Consumers
Marketing Research Firms in Tennessee
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "S", after featured listings)
1.
Superior DataWorks, LLC
Phone: (901) 861-6301, Collierville, TN
A certified WBE and WOSB full service market research firm specializing in mail, Internet, mobile & phone surveys. Offers transcription services....
Read more about Superior DataWorks, LLC »
Focus Group Facilities
Photos
Print Ad
Related Articles
Optimizing your Product: How Market Research can Guide you on the Most Profitable Design
by Charles L. Colby, Chief Methodologist, Rockbridge Associates
Designing a new product or service is marked by challenging trade-offs in the early part of development. The benefits of richer functionality and superior quality increases the development and production costs as well as the required price to break even. Market research methodologies can create simulations of purchase situations that present trade-offs to consumers. Rockbridge Associates explains how "choice analysis" can facilitate product design from the beginning. Read White Paper »
Conducting Commercial Ethnography
by Housecalls, Inc.
This white paper details the methodology of ethnography and offers suggestions for executing a professional observation research project. Read White Paper »
Product Configuration: A Research Approach for the Times
by Rajan Sambandam & Pankaj Kumar, TRC
The marketplace has shifted in the last decade with the ability of consumers to configure the product they want. This white paper explains the basics of configuration, an approach that mimics the real world of customer driven product design to obtain insight into consumer decision-making. Read White Paper »
Green Gets Real: Current Economic Environment Subduing Green Enthusiasm But Driving Practical Action
by GfK
The GfK Roper Green Gauge study revealed that consumers are more aware of green issues and are also finding ways to save money while being green. This study identified six key segments based on consumer attitudes and behaviors. Read Article »
Putting the "trust" back in Bank & Trust
by Catalyst Group
Catalyst Group performed both quantitative and qualitative research to compare consumer perceptions of "trust" in terms of banks. Specific institutional websites were compared using eye-tracking studies and interviews. Read White Paper »
Pricing Your Product or Service
by Gina Woodall, Senior VP, Rockbridge Associates
It's a challenge faced by every company developing a product or service - finding an appropriate and profitable price. The smartest approach uses the van Westendorp methodology to understand the message you are sending with the price itself. Learn how price can affect quality perceptions and product positioning. Read Article »
Consumer Perceptions toward Store Brands Still Strong - But National Brands Gaining Ground
by Gail Aitchison, Ipsos
While the majority of global consumers still perceive store brands to be the same as or better than national brands, a one year trend analysis indicates that their positive perceptions toward store brands may be starting to decline slightly. Read Article »
Inside the Buy
by AMP Agency
Join AMP Agency as we travel the Path to Purchase. Get into shoppers' heads to learn what happens before they buy. Discover what information they're looking for, what affects their decision to purchase and how to attain their loyalty. Read White Paper »
Gay & Lesbian Consumer Index Study
by Community Marketing, Inc.
CMI's LGBT Consumer Index is a comprehensive and demographically representative LGBT consumer study with over 30,000 survey participants. This report explores motivations, preferences and sensitivities, and tracks consumer trends in the gay and lesbian market. Read White Paper »
Take Control of Your Global Online Sample
by Dana Stanley, President, The Operandi Group
Common concerns among global tracking studies include unexpected changes in your tracking data resulting in inconsistent samples. Recent work being done by researchers provides a new way of conceptualizing online sample consistency globally: analyzing purchase intent. Learn more in this article from The Operandi Group. Read Article »
Leonard Murphy Interviews O2 Integrated
by Gongos Research
Interview with Jason Raguso and Camille Nicita of Gongos Research. Gongos has formed O2 Integrated, a consultative unit dedicated to fusing enterprise data and primary research to reshape customer-centric decision making for Global 1000 companies. Read Media »
Private vs. Public Cloud: Which is the next big thing?
by eprobe Research Private Limited
As business has become global in the true sense with virtually no boundaries, it has become all the more important for today’s enterprises to have their operations running 24 X 7. It has become imperative to venture into the emerging economies, like India. Exploring the Indian cloud landscape by small, medium and large enterprises in the overall cloud ecosystem provides more opportunities for the cloud computing services in India. Read Article »
What Goldilocks Can Teach You About Your Marketing Strategies
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
This article discusses the two types of purchase decision behaviors consumers exhibit. Understanding these behaviours is critical to developing marketing messages. Read Article »
The Democratization of Market Research
by George Terhanian, Toluna
Spot emerging trends in multiple countries, test ideas on the fly, and deepen your understanding of people and issues. A number of market research buyers are embracing these new tools. Read Article »
Ancient Greeks and The Focus Group
by Market Strategies International
In his Rhetoric, Aristotle notes that there are three principal components of any argument: logos, pathos, and ethos. Survey research is a brilliant tool for isolating the kernel that underlies logos—for stripping away the elements of persuasion that go beyond the pure logical appeal of an argument. Read Article »
On Branding: Market and Consumers Insight
by Labbrand
This article covers an important dimension of holistic branding - markets and consumers - and explains why solid market research is a vital part of any successful branding strategy. Read White Paper »
Improve Your Loyalty Research Business Results By Better Planning, Execution and Deployment
by Customer Lifecycle, LLC
Many customer loyalty initiatives fail due to poor front-end planning, poorly executed surveys or lack of effective back-end deployment. Managing the stages of the customer lifecycle more effectively to improve loyalty and retention is what produces increased revenue and profits. Read Service »
Connect with the Customer Through Open-ended Context
by David Johnson, Director of Project Analytics, Discovery Research Group
Due to ever-changing business environments and customer attitudes, it is imperative businesses continue to understand and measure their customers in ways that provide evolving rich detail. An increase in open-ended inquiry in market research provides this foundation. Read White Paper »
Segmentation Woes: Avoiding Vivid Descriptors and Fuzzy Segments
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
Learn how qualitative research can be more targeted and effective. Using segmentation analysis to create focus groups requires you to both understand the technical definitions of the segments and to develop statisical-based screening questions that select "pure types" for each segment. Read Article »
Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 1: Acquisition
by Customer Lifecycle, LLC
Each stage in the customer lifecycle — acquisition, service, growth, retention — has its own unique customer needs, attitudes and behaviors. The goal for customer acquisition should be deciding which prospects most closely match a company’s "ideal prospect" profile. Read White Paper »
Just Starting Your Holiday Shopping in December? You're Not Alone
by Josh Mendelsohn, Chadwick Martin Bailey, Inc.
This content provides statistics on when consumers start their holiday shopping. If you wait until December, you should know you're not alone! Read Article »
Getting into the Shower and other Private Places with Mobile Qualitative
by Civicom, Inc.
Key insights: mobile ethnography creates privacy options that free consumers, consumers open up when given control, and sentiment becomes clearer with mobile qualitative tools. Read Media »
Where Will You Spend Your Summer Vacation? An AP-GfK Poll
by GfK
The recession has changed Americans' travel plans. This article shows poll results from an AP-GfK survey about summer vacations. Read Article »
The Reverse of Advocacy: Impacts of Customer Alienation and Sabotage
by Market Probe
Prolific online and offline Alienated communicators will typically not tell the company about their complaints but will typically tell many of their friends, colleagues and relatives. Learn more insights from this 2011 white paper by Market Probe, Inc. Read White Paper »
Business-Building Focus Groups: Consumer Dialogue Monitor
by Mara Friedman, MARAFriedman Brand Strategist
This newsletter article provides a means to step away from the day-to-day demands of brand marketing, and to stay in touch with customers’ needs proactively rather than having to play catch-up. It presents a dynamic tool to stay ahead of the curve on consumer trends to satisfy unmet needs, aid product development, and retain brand loyalty. Read Service »




