Financial Services - Credit Cards
Marketing Research Firms in Dallas-Fort Worth (TX)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "S", after featured listings)
1.
Savitz Research Solutions, Inc.
Phone: (972) 386-4050, Dallas, TX
Full-service marketing research and consulting. Complete data collection and tabulation services. Advanced products:...
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Extra Credit: An Eye Tracking study of Credit Card Websites
by Catalyst Group
This study takes a look at three major financial services websites: chase.com, capitalone.com, and discovercard.com. The goal was to gain some understanding of what company makes it easiest (and most difficult) for users to complete the crucial task of “applying for a new credit card”. The study was structured to gather and compare eye tracking data during task completion relating to several metrics. Read Case Study »
