Financial Services - Credit Cards
Marketing Research Firms in St. Louis (MO--IL)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "M", after featured listings)
1.
Maritz Research
Phone: (877) 4-MARITZ, Fenton, MO
Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery....
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Extra Credit: An Eye Tracking study of Credit Card Websites
by Catalyst Group
This study takes a look at three major financial services websites: chase.com, capitalone.com, and discovercard.com. The goal was to gain some understanding of what company makes it easiest (and most difficult) for users to complete the crucial task of “applying for a new credit card”. The study was structured to gather and compare eye tracking data during task completion relating to several metrics. Read Case Study »
