Customer Loyalty & Value Research
Providers 1 to 20 out of 54
(in randomized alpha order, starting with "A", after featured listings)
1.
B2B International
Phone: (914) 761-1909, White Plains, NY
B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies....
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2.
Deep See Research
Phone: (914) 948-8833, White Plains, NY
Deep See specializes in international consumer research, delivering insight that drives real action. With an established global network of offices......
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3.
Marketing Analysts, LLC
Phone: (843) 797-8900 x1119, Charleston, SC
In business since 1982, MAi offers insightfull leading edge marketing research design and analysis, helping clients grow their business....
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4.
The MSR Group
Phone: (402) 392-0755, Omaha, NE
Complete qualitative and quantitative research services. Specializing in customer advocacy and loyalty, branding research and ad testing....
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5.
ORC International
Phone: (800) 444-4672, Princeton, NJ
Part of ORC International
ORC International is a full-service global research firm....
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6.
Aeffect, Inc.
Phone: (847) 267-0169, Deerfield, IL
Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome...
Read more about Aeffect, Inc. »
7.
Agility Research & Strategy
Phone: +65-6396-6832, Singapore, Singapore
Agility Research is a full service market research company founded on the premise that good insights not only come from the outside but from within....
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8.
Amplitude Research, Inc.
Phone: (877) 225-7950, Boca Raton, FL
Amplitude Research is a full-service b2b and consumer market research firm with proprietary web panelists. We also specialize in customer surveys....
Read more about Amplitude Research, Inc. »
9.
ase
Phone: +4420-7580-7757, London, United Kingdom
ase specialises in the design and implementation of qualitative and quantitative studies nationally and internationally. We offer research-based consu...
Read more about ase »
10.
Bare International, Inc.
Phone: (703) 995-3131, Fairfax, VA
Global mystery customer research leader- BARE provides creative solutions for assessing employee performance and customer satisfaction. ...
Read more about Bare International, Inc. »
11.
Beacon Research
Phone: (410) 263-3934, Annapolis, MD
An innovative qualitative research consultancy that specializes in NewQual methods and hybrid designs in the U.S. and abroad....
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12.
Beta Research Corp.
Phone: (516) 935-3800, Syosset, NY
Full-service marketing research company for a wide variety of business sectors, which utilizes both quantitative and qualitative techniques....
Read more about Beta Research Corp. »
13.
Burke, Incorporated
Phone: (800) 688-2674, Cincinnati, OH
Founded in 1931, Burke is a 100% employee-owned, full service marketing research and decision support company....
Read more about Burke, Incorporated »
14.
blueocean market intelligence
Phone: (602) 441-2474, Scottsdale, AZ
Leading next-generation services organization with a deep focus on market intelligence, social media and data analytics....
Read more about blueocean market intelligence »
15.
C+R Research Services, Inc.
Phone: (312) 828-9200, Chicago, IL
C+R Research, a consumer insights firm, conducts qualitative and quantitative research blending traditional and non-traditional methodologies....
Read more about C+R Research Services, Inc. »
16.
Chadwick Martin Bailey, Inc.
Phone: (617) 350-8922, Boston, MA
Chadwick Martin Bailey is a custom market research firm who helps clients acquire, maintain, and grow their customer base....
Read more about Chadwick Martin Bailey, Inc. »
17.
Clarion Research Inc.
Phone: (212) 664-1100, New York, NY
Full service custom research provider of Qualitative, Quantitative and integrated Qual & Quant studies. Clear, actionable and creative analysis....
Read more about Clarion Research Inc. »
18.
Copernicus Marketing Consulting and Research
Phone: (617) 449-4200, Boston, MA
Copernicus is a research-driven marketing consulting firm in the business of transforming companies....
Read more about Copernicus Marketing Consulting and Research »
19.
Customer Lifecycle, LLC
Phone: (630) 412-8989, Bolingbrook, IL
We help you avoid costly mistakes by focusing on front-end planning, research execution, and in-depth deployment and implementation at the back end....
Read more about Customer Lifecycle, LLC »
20.
Michael Cohen Group
Phone: (212) 431-2252, New York, NY
MCG, where expertise in research, evaluation, learning, child development, media, marketing and strategic communications all converge....
Read more about Michael Cohen Group »
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Related Articles
Customer Satisfaction in a Slump: Even the Net Promoters Agree
by Copernicus Marketing Consulting and Research
This article discusses the the latest statistics from the American Customer Satisfaction Index (ASCI). Read Article »
8 Ways to Boost Customer Satisfaction in Retail
by SIS International Research
This article covers eight ways to boost customer satisfaction, detailing aspects of the shopping experience that can be improved. Concrete ideas pulled from market research studies address dissatisfying situations encountered by customers and create proactive ways for companies to reward relationships with customers. Read Article »
Loyalty - How To Win Devotion From Your Customers
by Paul Hague, Director, B2B International
Customer satisfaction does not necessarily equate to customer loyalty. Strong indications of loyalty include proactive factors such as personally advocating a product to a friend. Companies wary of hurting loyalty by introducing new suppliers are invited to learn how B2B International measures customer loyalty. Read White Paper »
Business-to-Business Segmentation
by SIS International Research
This article provides pointers for effective Business-to-Business segmentation research. Companies can position clients in their marketing strategy using the Lifetime Customer Value metric. Read Article »
Do you care about your customers? Really care?
by Judy Melanson, Chadwick Martin Bailey
If you work for a company like most, a significant portion of your research budget is dedicated to a customer feedback, performance, or satisfaction program. Are you getting the return (in insight) you are making for the investment you’re making? Read Article »
Interview With An Expert: Rolf Olsen on Social Media Listening
by Copernicus Marketing Consulting and Research
Social conversation may offer marketers a constant stream of real-time data on trends, unmet customer needs, and campaign and new product performance, but there’s a whole host of questions that marketers still have to answer when it comes to using and applying information gathered via social listening to marketing decisions. Read Article »
Tapping the Potential of Facebook Fan Pages
by QuestBack
Social media marketing is no longer an experimental field. With fans 5 times more likely to make a purchase than non-fans, many “best in class” companies now view their social media activity from a strategic perspective. Read White Paper »
Pricing Research - What Do Our Customers Value?
by Paul Hague and Matthew Harrison, B2B International
Market research can aid businesses facing the challenge of pricing their goods and services by analyzing overt and hidden benefits facing customers. Conjoint analysis and SIMALTO analysis are techniques used by market researchers for assessing the value of an offering. A price tag based on objective assessment rather than judgement is the backbone of effective pricing. Read White Paper »
MRMW Europe Wrap Up: Where Do Mobile Insights Go?
by Qualvu
With the rise in smartphones, tablets, and mobile devices, the future of research is increasingly pointing towards mobile. At the Market Research in the Mobile World conference, Anne-Marie O'Sullivan explored the true value of mobile research. Read Media »
Inside the Buy
by AMP Agency
Join AMP Agency as we travel the Path to Purchase. Get into shoppers' heads to learn what happens before they buy. Discover what information they're looking for, what affects their decision to purchase and how to attain their loyalty. Read White Paper »
Return on Engagement: Tracking the Impact of Content Lead Marketing
by Face
As brands are increasingly focusing on ‘publishing’ content on the web, and building communities of people who engage with and share that content, the question remains, exactly what impact does that earned engagement have on brand equity and product purchase? Read Article »
How Geo-Targeting is Affecting Customer Loyalty Programs
by Josh Mendelsohn, Chadwick Martin Bailey, Inc.
This article shares examples of how companies are engaging customers via mobile, geo-based applications such as Foursquare. Read Article »
10 Need-to-Knows to Find Good Customer Targets in the Digital Age
by Copernicus Marketing Consulting and Research
In addition to revenue measures, there are other characteristics that make one customer more valuable than another because they’re easier to get and keep, as well as engage as co-marketers. Here are 10 need-to-knows about current and prospective customers that will clearly and definitively guide marketers to good customer targets in the digital age. Read Article »
Is Customer Satisfaction Worth the Effort? How Linkage Analysis Validates the Impact on Your Bottom Line
by Charles Colby, President, Rockbridge Associates
Linkage analysis measures the impact of customer satisfaction on the bottom line. By linking satisfaction survey information with customer behavior, it is possible to validate the benefits of measuring and managing satisfaction. Linkage analysis also guides the allocation of resources. Read Article »
Four Steps Up Profits Using Customer Equity
by Ken Powaga, GfK
These four basic steps provide a comprehensive approach to customer management that achieves the end goal of retaining and growing profitable customers. Read Article »
Competitive Intelligence: Incorporate New Perspectives
by Seena Sharp, Sharp Market Intelligence
Seven proven methods for improving your competitive intelligence. Read Article »
The Adoption of Technological Change
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
Several overlapping processes create tension between IT, their users, and outside vendors, which affect the pace of technology adoption. Why vendors see customers as tortoises and customers see vendors as hares. Read Article »
Advocacy and the Revenue Narrative: A Case Study
by Don Ryan, Vice President, Technology Practice, Market Probe, Inc.
Don Ryan demonstrates the direct linkage between advocacy and measuring business performance. Ryan uses a 2011 survey of IT decision makers to illustrate Market Probe’s approach to using advocacy to measure customer experience and link it to specific financial and business outcomes, a methodology relevant across B2B and B2C sectors. Read Case Study »
Customer Advocacy and the Branded Experience
by Michael Lowenstein, PhD CMC, Executive Vice President Market Probe
Researcher and author Michael Lowenstein uses company examples to demonstrate that what really leads to loyalty and advocacy is the company-wide commitment to strategic customer-centricity, ongoing creation of customer-perceived value and "barriers to exit". Read White Paper »
Stage 3: Seven Steps to Grow Your Customer Base
by Customer Lifecycle, LLC
Grow is the third in a series of four papers that will discuss how to get the best business results from each stage of the customer lifecycle. This paper discusses tools and techniques that can be used to create a practical process that focuses on improving the financial results from all customer groups. Read White Paper »
Five Steps Local Retailers Can Take to Build a More Valuable Customer Base
by Nufer Marketing Research, Inc.
Research enables the Retailer to invest efficiently and effectively in actions that will leverage strengths, speak to correctable weaknesses, and enhance performance in the market. These are some steps a local Retailer can take. Read Article »
Customer-Employee Linkage
by Customer Lifecycle, LLC
How well do your employees know your customers? Can they accurately represent the 'voice of your customers'? By conducting an employee 'mirror' study, you can find out. Read Article »
Profiting from Engagement: Manage Customer Loyalty and Profitability, Not Just Satisfaction
by Customer Lifecycle, LLC
Managing customer loyalty and profitability requires that the research supporting it be designed to provide both strategic and tactical information. This requires design and application considerations outside the framework of traditional approaches to only satisfaction metrics. Read White Paper »
The Path to Excellence and the Net Promoter Score
by Charles Colby, President, Rockbridge Associates
The Net Promoter Score has generated considerable interest as a tool to measure customer satisfaction and loyalty. This methodology relies on a single survey measure, while Rockbridge's Path to Excellence goes beyond the single-measure approach to find actionable indices. Read White Paper »
Corporate Image, Trust and Reputation, and Customer Advocacy Behavior: Is There Linkage?
by Michael Lowenstein, CMC EVP, and Anu Bhalla, VP, Market Probe, Inc.
Market Probe presents research that demonstrates an actionable link between reputation and advocacy. Read White Paper »
Improve Your Loyalty Research Business Results By Better Planning, Execution and Deployment
by Customer Lifecycle, LLC
Many customer loyalty initiatives fail due to poor front-end planning, poorly executed surveys or lack of effective back-end deployment. Managing the stages of the customer lifecycle more effectively to improve loyalty and retention is what produces increased revenue and profits. Read Service »
Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 2: Service
by Customer Lifecycle, LLC
Acquiring the right customers is just the first step in building and maintaining lasting customer retention, customer loyalty, and improved business results. How well your customer service meets or exceeds their expectations determines if the targeted customers remain satisfied and loyal. Read White Paper »
Customer Loyalty & Shareholder Value
by Customer Lifecycle, LLC
In order for customer loyalty initiatives to truly add wealth to an organization, those initiatives must be filtered through the lens of shareholder value. By using an Economic Profit approach, a company can begin the process of analyzing its customers, as well as its customer loyalty initiatives, based on shareholder value. Read White Paper »
Employee Mirror: How Do Our Employees Think We Are Performing? (And Why Should it Matter?)
by Customer Lifecycle, LLC
Consider the benefits of hiring/developing customer-sensitive employees. It's not hard to understand how employees can be your edge in the marketplace. An Employee Mirror Survey provides a way to assess the level of customer-centricity among employees within your organization. Read Article »
Changes in Grocery Shopping Patterns Driven by Demo’s and Technology
by Nufer Marketing Research, Inc.
There’s a dramatic shift underway in the way we buy groceries, driven by the shift in dominance from Baby Boomers to Millenials, and the upsurge in mobile technology. Implications for the grocery industry: expect even less loyalty to channels and brands than we have today. Read Article »
Project Scope: Customer Loyalty and Win-Loss Research
by Kathryn Korostoff, Research Rockstar LLC
While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about customer loyalty and win-loss research. Read Market Research Book »
Stage 4: How to Retain Your Profitable Customers
by Customer Lifecycle, LLC
Retain, the final paper in the Acquire, Serve, Grow ,and Retain series, discusses how to retain the profitable customers your organization has created by following the steps outlined in the three preceding papers. We suggest that the best way to accomplish that is through a dual perspective — aligning the perceptions of employees with the requirements of customers. Read White Paper »
Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 1: Acquisition
by Customer Lifecycle, LLC
Each stage in the customer lifecycle — acquisition, service, growth, retention — has its own unique customer needs, attitudes and behaviors. The goal for customer acquisition should be deciding which prospects most closely match a company’s "ideal prospect" profile. Read White Paper »
Creative Mobile Strategies From Innovative Brands
by QuestBack
How the power of mobile insights in marketing initiatives can better engage customers, nurture brand advocates, pursue customer-inspired product innovation, and improve overall customer relationships. Read Media »
Successful CEM Requires True Customer-centricity... and Process Mapping can help you get there
by Steve Nelson, GfK
Customer Experience Management is truly customer-centric as it takes an outside-in approach, making the customer experience the center of focus rather than the company, product or service. GfK uses a tool called Process Mapping to align an organization around the customer experience and recommend internal changes. Read Service »
GfK integrates Global Brand and Consumer Experience practice
by GfK
Helen Zeitoun to lead integration of brand, communication, satisfaction and loyalty research. Read Press Release »
QuestBack Included in Analyst Firm’s Evaluation of Peer-to-Peer Customer Community Software
by QuestBack
QuestBack, a global leader in enterprise feedback management, today announced that Gartner, Inc. has included the company in a research report evaluating six global vendors in the peer-to-peer customer community marketplace. QuestBack was also included as a Niche Player in Gartner’s 2011 Magic Quadrant for Social CRM. Read Press Release »
Market Probe Announces Asia Pacific and China Winners of 2011 Retail Banking Customer Advocacy Monitor
by Market Probe, Inc.
Market Probe announced the names of the retail banks that posted the highest levels of Customer Advocacy in the Asia Pacific, China and Korea region in 2011, based on the firm’s survey of the largest banking institutions. Read Press Release »
