Customer Loyalty & Value Research
Marketing Research Firms in Charlotte (NC--SC)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "M", after featured listings)
1.
Marketing Analysts, LLC
Phone: (843) 797-8900 x1119, Charleston, SC
In business since 1982, MAi offers insightfull leading edge marketing research design and analysis, helping clients grow their business....
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Related Articles
Customer Satisfaction in a Slump: Even the Net Promoters Agree
by Copernicus Marketing Consulting and Research
This article discusses the the latest statistics from the American Customer Satisfaction Index (ASCI). Read Article »
8 Ways to Boost Customer Satisfaction in Retail
by SIS International Research
This article covers eight ways to boost customer satisfaction, detailing aspects of the shopping experience that can be improved. Concrete ideas pulled from market research studies address dissatisfying situations encountered by customers and create proactive ways for companies to reward relationships with customers. Read Article »
Loyalty - How To Win Devotion From Your Customers
by Paul Hague, Director, B2B International
Customer satisfaction does not necessarily equate to customer loyalty. Strong indications of loyalty include proactive factors such as personally advocating a product to a friend. Companies wary of hurting loyalty by introducing new suppliers are invited to learn how B2B International measures customer loyalty. Read White Paper »
Business-to-Business Segmentation
by SIS International Research
This article provides pointers for effective Business-to-Business segmentation research. Companies can position clients in their marketing strategy using the Lifetime Customer Value metric. Read Article »
Do you care about your customers? Really care?
by Judy Melanson, Chadwick Martin Bailey
If you work for a company like most, a significant portion of your research budget is dedicated to a customer feedback, performance, or satisfaction program. Are you getting the return (in insight) you are making for the investment you’re making? Read Article »
Interview With An Expert: Rolf Olsen on Social Media Listening
by Copernicus Marketing Consulting and Research
Social conversation may offer marketers a constant stream of real-time data on trends, unmet customer needs, and campaign and new product performance, but there’s a whole host of questions that marketers still have to answer when it comes to using and applying information gathered via social listening to marketing decisions. Read Article »
MRMW Europe Wrap Up: Where Do Mobile Insights Go?
by
With the rise in smartphones, tablets, and mobile devices, the future of research is increasingly pointing towards mobile. At the Market Research in the Mobile World conference, Anne-Marie O'Sullivan explored the true value of mobile research. Read Media »
Inside the Buy
by AMP Agency
Join AMP Agency as we travel the Path to Purchase. Get into shoppers' heads to learn what happens before they buy. Discover what information they're looking for, what affects their decision to purchase and how to attain their loyalty. Read White Paper »
Pricing Research - What Do Our Customers Value?
by Paul Hague and Matthew Harrison, B2B International
Market research can aid businesses facing the challenge of pricing their goods and services by analyzing overt and hidden benefits facing customers. Conjoint analysis and SIMALTO analysis are techniques used by market researchers for assessing the value of an offering. A price tag based on objective assessment rather than judgement is the backbone of effective pricing. Read White Paper »
Is Customer Satisfaction Worth the Effort? How Linkage Analysis Validates the Impact on Your Bottom Line
by Charles Colby, President, Rockbridge Associates
Linkage analysis measures the impact of customer satisfaction on the bottom line. By linking satisfaction survey information with customer behavior, it is possible to validate the benefits of measuring and managing satisfaction. Linkage analysis also guides the allocation of resources. Read Article »
How Geo-Targeting is Affecting Customer Loyalty Programs
by Josh Mendelsohn, Chadwick Martin Bailey, Inc.
This article shares examples of how companies are engaging customers via mobile, geo-based applications such as Foursquare. Read Article »
Four Steps Up Profits Using Customer Equity
by Ken Powaga, GfK
These four basic steps provide a comprehensive approach to customer management that achieves the end goal of retaining and growing profitable customers. Read Article »
10 Need-to-Knows to Find Good Customer Targets in the Digital Age
by Copernicus Marketing Consulting and Research
In addition to revenue measures, there are other characteristics that make one customer more valuable than another because they’re easier to get and keep, as well as engage as co-marketers. Here are 10 need-to-knows about current and prospective customers that will clearly and definitively guide marketers to good customer targets in the digital age. Read Article »
Competitive Intelligence: Incorporate New Perspectives
by Seena Sharp, Sharp Market Intelligence
Seven proven methods for improving your competitive intelligence. Read Article »
The Adoption of Technological Change
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
Several overlapping processes create tension between IT, their users, and outside vendors, which affect the pace of technology adoption. Why vendors see customers as tortoises and customers see vendors as hares. Read Article »
Advocacy and the Revenue Narrative: A Case Study
by Don Ryan, Vice President, Technology Practice, Market Probe, Inc.
Don Ryan demonstrates the direct linkage between advocacy and measuring business performance. Ryan uses a 2011 survey of IT decision makers to illustrate Market Probe’s approach to using advocacy to measure customer experience and link it to specific financial and business outcomes, a methodology relevant across B2B and B2C sectors. Read Case Study »
Customer Advocacy and the Branded Experience
by Michael Lowenstein, PhD CMC, Executive Vice President Market Probe
Researcher and author Michael Lowenstein uses company examples to demonstrate that what really leads to loyalty and advocacy is the company-wide commitment to strategic customer-centricity, ongoing creation of customer-perceived value and "barriers to exit". Read White Paper »
Five Steps Local Retailers Can Take to Build a More Valuable Customer Base
by
Research enables the Retailer to invest efficiently and effectively in actions that will leverage strengths, speak to correctable weaknesses, and enhance performance in the market. These are some steps a local Retailer can take. Read Article »
Profiting from Engagement: Manage Customer Loyalty and Profitability, Not Just Satisfaction
by Customer Lifecycle, LLC
Managing customer loyalty and profitability requires that the research supporting it be designed to provide both strategic and tactical information. This requires design and application considerations outside the framework of traditional approaches to only satisfaction metrics. Read White Paper »
Corporate Image, Trust and Reputation, and Customer Advocacy Behavior: Is There Linkage?
by Michael Lowenstein, CMC EVP, and Anu Bhalla, VP, Market Probe, Inc.
Market Probe presents research that demonstrates an actionable link between reputation and advocacy. Read White Paper »
The Path to Excellence and the Net Promoter Score
by Charles Colby, President, Rockbridge Associates
The Net Promoter Score has generated considerable interest as a tool to measure customer satisfaction and loyalty. This methodology relies on a single survey measure, while Rockbridge's Path to Excellence goes beyond the single-measure approach to find actionable indices. Read White Paper »
Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 2: Service
by
Acquiring the right customers is just the first step in building and maintaining lasting customer retention, customer loyalty, and improved business results. How well your customer service meets or exceeds their expectations determines if the targeted customers remain satisfied and loyal. Read White Paper »
Customer Loyalty & Shareholder Value
by Customer Lifecycle, LLC
In order for customer loyalty initiatives to truly add wealth to an organization, those initiatives must be filtered through the lens of shareholder value. By using an Economic Profit approach, a company can begin the process of analyzing its customers, as well as its customer loyalty initiatives, based on shareholder value. Read White Paper »
Project Scope: Customer Loyalty and Win-Loss Research
by Kathryn Korostoff, Research Rockstar LLC
While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about customer loyalty and win-loss research. Read Market Research Book »
Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 1: Acquisition
by Customer Lifecycle, LLC
Each stage in the customer lifecycle — acquisition, service, growth, retention — has its own unique customer needs, attitudes and behaviors. The goal for customer acquisition should be deciding which prospects most closely match a company’s "ideal prospect" profile. Read White Paper »
Successful CEM Requires True Customer-centricity... and Process Mapping can help you get there
by Steve Nelson, GfK
Customer Experience Management is truly customer-centric as it takes an outside-in approach, making the customer experience the center of focus rather than the company, product or service. GfK uses a tool called Process Mapping to align an organization around the customer experience and recommend internal changes. Read Service »
GfK integrates Global Brand and Consumer Experience practice
by
Helen Zeitoun to lead integration of brand, communication, satisfaction and loyalty research. Read Press Release »
QuestBack Included in Analyst Firm’s Evaluation of Peer-to-Peer Customer Community Software
by
QuestBack, a global leader in enterprise feedback management, today announced that Gartner, Inc. has included the company in a research report evaluating six global vendors in the peer-to-peer customer community marketplace. QuestBack was also included as a Niche Player in Gartner’s 2011 Magic Quadrant for Social CRM. Read Press Release »
Market Probe Announces Asia Pacific and China Winners of 2011 Retail Banking Customer Advocacy Monitor
by Market Probe, Inc.
Market Probe announced the names of the retail banks that posted the highest levels of Customer Advocacy in the Asia Pacific, China and Korea region in 2011, based on the firm’s survey of the largest banking institutions. Read Press Release »
