Analytical Services > Census Data / Demographic Analysis / Geo-Demographic Clustering

Providers 1 to 3 out of 3:

Foothill Ranch, CA - Phone: (949) 461-5400

A recognized leader in random digit (RDD), listed, and business sampling, providing the highest quality samples to the marketing research community....

Aeffect, Inc.

Deerfield, IL - Phone: (847) 267-0169

Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome...

Copernicus Marketing Consulting and Research

Boston, MA - Phone: (617) 449-4200

Copernicus is a research-driven marketing consulting firm in the business of transforming companies....

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Description of Analytical Services > Census Data / Demographic Analysis / Geo-Demographic Clustering

Market research vendors of analytical services, specifically for census data, demographic analysis and geo-demographic clustering. Review companies providing information about a population within a designated area.

Related Resources

Bridging the Gap Between Data and Creativity Through Market Research | Article

Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.

The gap between by-the-numbers strategic consultants and creative ad agencies can be bridged by effective market research. In this article Jeff McKenna explains how market segmentation finds consumer preferences, needs and brand attitudes that can help influence the "emotional" and creative side of advertising. | Read Article »

Taking Your Market Research Demographics off Auto-Pilot | Article

Cathy Harrison, Senior Project Manager, Chadwick Martin Bailey, Inc.

Recent controversy stirred by the use of an outdated demographic term by the US Census Bureau reminds us to constantly reevaluate our surveys. This article shares tips on keeping your questionaires relevant and accurate. | Read Article »

HYBRID SEGMENTATION: Producing A Segmentation That's Interesting And Actionable | White Paper

Paul M. Gurwitz, Ph. D., Managing Director, Renaissance Research & Consulting, Inc.

Classical techniques of attitudinal segmentation, like Cluster Analysis, produce interesting groups that are not particularly useful. Targeting methods like CHAID produce groups related to an objective, and therefore useful, but they lack depth and are not interesting. This white paper presents a mix of the two methods - Hybrid Segmentation - as a method that produces segments that are both interesting and actionable. | Read White Paper »

Insights Into the Changing US Consumer Market | White Paper

SIS International Research

This presentation from SIS International Research covers insights and stats on key United States demographics: Baby Boomers, Generation X, Generation Y and Hispanic culture. It also delivers changing U.S. shopping patterns and retail distribution patterns. | Read White Paper »

How Climate Change Concern Can Motivate People To Be Interested In Your Offering | Article

Peter Winters, President, Haddock Research & Branding

Climate change is stimulating unmet emotional desires within consumer society. In this study, a simple factual description of a new microgeneration product was presented to respondents - and the best predictor of enthusiasm for the product was whether the individual was very concerned about climate change, or not. As cleantech companies gear up for mass-market roll-out of their low-carbon products, we should expect those most concerned about climate change to be driving early adoption. | Read Article »

Segmentation Success | White Paper

Michael Sosnowski, TRC

This paper explains the basic building blocks of the segmentation process and its implementation. | Read White Paper »

The Middle East Market | White Paper

SIS International Research

This presentation covers demographics and cultural and societal influences in the Middle East market, as well as opportunities and barriers for growth. Booming markets include healthcare and automotive industries. Learn more in this presentation from SIS International Research. | Read White Paper »

Challenges in Conducting Market Research in Africa | White Paper

Neal Sandin, Sr. Project Director, SIS International Research

This presentation reveals market intelligence and business opportunities of Africa. Specifically, it includes population maps of telephone and internet penetration, cultural barriers, government and economic information, and resources and recommendations. Learn more in this presentation from Neal Sandin of SIS International Research. | Read White Paper »

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