Analytical Services > Census Data / Demographic Analysis / Geo-Demographic Clustering
Providers 1 to 4 out of 4
(in randomized alpha order, starting with "E", after featured listings)
Phone: (866) 256-4468, New York, NY
Helping marketers make smarter decisions through actionable insight about how consumers think and what they do in a multichannel, multicultural world....
Read more about Experian Marketing Services »
Phone: +9180-6570-6717, Bangalore, India
Research Aquarium is a diligent solutions and services provider in the analytics and clinical research industry....
Read more about Research Aquarium Analytics Services Pvt. Ltd. »
Phone: (847) 267-0169, Deerfield, IL
Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome...
Read more about Aeffect, Inc. »
Phone: (617) 449-4200, Boston, MA
Copernicus is a research-driven marketing consulting firm in the business of transforming companies....
Read more about Copernicus Marketing Consulting and Research »
Focus Group Facilities Photos Print Ad
by Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.
The gap between by-the-numbers strategic consultants and creative ad agencies can be bridged by effective market research. In this article Jeff McKenna explains how market segmentation finds consumer preferences, needs and brand attitudes that can help influence the "emotional" and creative side of advertising. Read Article »
by Cathy Harrison, Senior Project Manager, Chadwick Martin Bailey, Inc.
Recent controversy stirred by the use of an outdated demographic term by the US Census Bureau reminds us to constantly reevaluate our surveys. This article shares tips on keeping your questionaires relevant and accurate. Read Article »
by Paul M. Gurwitz, Ph. D., Managing Director, Renaissance Research & Consulting, Inc.
Classical techniques of attitudinal segmentation, like Cluster Analysis, produce interesting groups that are not particularly useful. Targeting methods like CHAID produce groups related to an objective, and therefore useful, but they lack depth and are not interesting. This white paper presents a mix of the two methods - Hybrid Segmentation - as a method that produces segments that are both interesting and actionable. Read White Paper »
by SIS International Research
This presentation from SIS International Research covers insights and stats on key United States demographics: Baby Boomers, Generation X, Generation Y and Hispanic culture. It also delivers changing U.S. shopping patterns and retail distribution patterns. Read White Paper »
With the Hispanic population growing in size and strength, their numbers could help determine the success or failure of a brand. The best way to tap into this rapidly growing and lucrative market is to ensure that all products, services, and promotional materials have been fully localized for Hispanic consumption. Read Article »
by Michael Sosnowski, TRC
This paper explains the basic building blocks of the segmentation process and its implementation. Read White Paper »
by SIS International Research
This presentation covers demographics and cultural and societal influences in the Middle East market, as well as opportunities and barriers for growth. Booming markets include healthcare and automotive industries. Learn more in this presentation from SIS International Research. Read White Paper »
by Neal Sandin, Sr. Project Director, SIS International Research
This presentation reveals market intelligence and business opportunities of Africa. Specifically, it includes population maps of telephone and internet penetration, cultural barriers, government and economic information, and resources and recommendations. Learn more in this presentation from Neal Sandin of SIS International Research. Read White Paper »