Ethnic Research - Multi-Cultural Audiences
Marketing Research Firms in Chicago (IL--IN--WI) 

Providers 1 to 3 out of 3
(in randomized alpha order, starting with "A", after featured listings)

 

1.

Applied Research - West, Inc.

Phone: (312) 283-5362, Chicago, IL

Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more....
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2.

C+R Research Services, Inc.

Phone: (312) 828-9200, Chicago, IL

C+R Research—a consumer and market insights firm—conducts qualitative and quantitative research blending traditional and non-traditional methodologies...
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3.

FOCUSCOPE, INC.

Phone: (708) 386-5086, Oak Park, IL

Part of First Choice Facilities

Chicago's premier field service since 1980! Consistently Top Rated by Impulse. Spectacular Chicago, Oak Brook, & Oak Park facility options....
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Related Articles

Article
When Psychology and Ethnicity Meet

by Karen Landmann, Landmann Consulting

Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect? Read Article »

 
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Recent controversy stirred by the use of an outdated demographic term by the US Census Bureau reminds us to constantly reevaluate our surveys. This article shares tips on keeping your questionaires relevant and accurate. Read Article »

 
White Paper
Multicultural Marketing in Contemporary U.S. Markets

by Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group

Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. Read White Paper »

 

 

Article
Research with Minority Populations

by Labbrand

Ethnic minorities across the globe are becoming a growing economic force with immense buying power. How do brands tap into this increased demand? Read Article »

 
Press Release
Ipsos’ U.S. Diversity Markets Report: 15th Edition

by

The American marketplace is constantly evolving and understanding consumers has never been so complex. To help clients better understand and reach consumers, Ipsos Public Affairs is pleased to announce that the 15th edition of the U.S. Diversity Markets Report is now available. Read Press Release »