Ethnic Research - Multi-Cultural Audiences
Marketing Research Firms in Georgia
Providers 1 to 1 out of 1
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1.
IMAGES Market Research
Phone: (404) 892-2931, Atlanta, GA
IMAGES Market Research can provide your firm with full service qualitative and quantitative services nationwide for all of your research needs....
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Related Articles
When Psychology and Ethnicity Meet
by Karen Landmann, Landmann Consulting
Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect? Read Article »
Taking Your Market Research Demographics off Auto-Pilot
by Cathy Harrison, Senior Project Manager, Chadwick Martin Bailey, Inc.
Recent controversy stirred by the use of an outdated demographic term by the US Census Bureau reminds us to constantly reevaluate our surveys. This article shares tips on keeping your questionaires relevant and accurate. Read Article »
Multicultural Marketing in Contemporary U.S. Markets
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Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. Read White Paper »
Research with Minority Populations
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Ethnic minorities across the globe are becoming a growing economic force with immense buying power. How do brands tap into this increased demand? Read Article »
Ipsos’ U.S. Diversity Markets Report: 15th Edition
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The American marketplace is constantly evolving and understanding consumers has never been so complex. To help clients better understand and reach consumers, Ipsos Public Affairs is pleased to announce that the 15th edition of the U.S. Diversity Markets Report is now available. Read Press Release »
