Ethnic Research - Multi-Cultural Audiences
Marketing Research Firms in Philadelphia (PA--NJ--DE--MD)
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ICR
Phone: (484) 840-4300, Media, PA
ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues. ...
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Related Articles
Beyond Polls and Pundits: Hearing the Real Voices From Our Communities
by Rhonda Scott, QRCA
Most people are willing to sit down and have serious discussions about issues that affect their communities if you invite them to the table. In addition to moderating focus groups, you become the field anthropologist/ethnographer able to explore cultural practices, generational differences, family and intra-cultural dynamics with your experts sitting right there with you. Read Article »
When Psychology and Ethnicity Meet
by Karen Landmann, Landmann Consulting
Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect? Read Article »
Taking Your Market Research Demographics off Auto-Pilot
by Cathy Harrison, Senior Project Manager, Chadwick Martin Bailey, Inc.
Recent controversy stirred by the use of an outdated demographic term by the US Census Bureau reminds us to constantly reevaluate our surveys. This article shares tips on keeping your questionaires relevant and accurate. Read Article »
Multicultural Marketing in Contemporary U.S. Markets
by Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group
Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. Read White Paper »
Non-English Qualitative Research
by Jiri Stejskal, PhD and Tony Guerra, CETRA
To effectively interact with one another, the researcher and the respondent need to speak the same language. Let us take a look at the resources needed for successful multilingual qualitative research. Read Article »
Research with Minority Populations
by Labbrand
Ethnic minorities across the globe are becoming a growing economic force with immense buying power. How do brands tap into this increased demand? Read Article »
Ipsos’ U.S. Diversity Markets Report: 15th Edition
by Ipsos
The American marketplace is constantly evolving and understanding consumers has never been so complex. To help clients better understand and reach consumers, Ipsos Public Affairs is pleased to announce that the 15th edition of the U.S. Diversity Markets Report is now available. Read Press Release »
