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Monroe, CT - Phone: (203) 445-1880 Areas of expertise include product development, ethnographic, observational behavior and use studies conducted at POS and point of use.... |
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New York, NY - Phone: (212) 517-9039 Specialty: observational research/ethnography. Consumers are videotaped and depth-interviewed in their everyday environments while they use products... |
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Plymouth, MN - Phone: (763) 595-5824 Our newly renovated and built-in usability testing lab and a focus group room. Complete quantitative/qualitative research capabilities... |
 
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Fairfield, CT - Phone: (203) 371-8998 Children's research is our specialty…creativity is our trademark! Founded in 1990, Youth Insights specializes in working with children of all ages.... |
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Los Angeles, CA - Phone: (323) 254-4326 A Global Brand Development and Marketing Insight Consultancy... |
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Waltham, MA - Phone: (781) 250-6300 Applied Marketing Science, a Voice of the Customer consulting firm, helps clients understand customer needs for input into new product development.... |
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London, United Kingdom - Phone: +4420-7580-7757 ase specialises in the design and implementation of qualitative and quantitative studies nationally and internationally. We offer research-based consu... |
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Fairfield, CT - Phone: (203) 319-5915 Located in the NY metro area, BlueSky Room is Connecticut’s newest consumer research facility and meeting place.... |
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Cincinnati, OH - Phone: (800) 688-2674 Founded in 1931, Burke is a 100% employee-owned, full service marketing research and decision support company.... |
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San Rafael, CA - Phone: (415) 526-2040 We conduct custom qualitative and quantitative research projects for knowledgeable clients, both domestically and internationally.... |
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Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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Atlanta, GA - Phone: (678) 805-4000 CMI is a full-service, custom marketing research company that provides clients with answers to their most pressing business questions.... |
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Maynard, MA - Phone: (617) 494-0310 Research partner of Bentley University. Standard focus suites and tiered theater.... |
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San Diego, CA - Phone: (619) 683-3898 Specializing, but not limited to Hispanic qualitative/quantitative market research. Focus groups, in-depth-interviews, ethnographies and consulting.... |
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Redwood Shores, CA - Phone: (650) 802-2100 Cheskin Added Value is a consulting firm that guides innovation through its deep understanding of people, cultures and change.... |
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New York, NY - Phone: (212) 664-1100 Full service custom research provider of both Qualitative and Quantitative studies. Clear, actionable and creative analysis. Quantitative specialties... |
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Midland Park, NJ - Phone: (201) 270-7300 Alisha Carti possesses insightful investigative skills & clarity. She offers creative thinking & energy, easily relating to all types of audiences... |
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Canton, MI - Phone: (734) 397-3400 New, clean, modern facility. Five minutes from airport and new Westin. Wifi, free DVD recording/Digital audio.... |
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Calabasas , CA - Phone: (818) 591-2408 We have been in research since 1970 so we're really good at helping you answer your business questions and making projects easy to field.... |
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Doyle Research Associates, Inc. Chicago, IL - Phone: (312) 863-7600 Doyle Research is an innovative qualitative research firm specializing in focus groups, depth interviews, ethnographic research, and online research.... |
Description of Ethnography - Observational Research
Market research providers of ethnographic research / observational research. Select a company that uses this qualitative methodology, where the researcher observes consumer actions and behaviors associated with everyday life. This method is designed to provide information about how specific products or specific services are used or purchased.
Additional Resources of Interest
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Ethnography - Examples of Video Reports The following videos are provided courtesy of Housecalls, Inc. Windows Media Player (or your default video player) should launch automatically after you click on the videos below. |
About Housecalls: Housecalls ethnography is reality-based. We document how your consumers actually buy, use, live with and respond to your brands, not in a mock-up or virtual context, but in real life. And you’ll watch it all in Housecalls’ video report.
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Intimate Revelations When we visit with your consumers, we make them our “instant best friends.” It’s a long-established Housecalls technique. Personal attitudes and actions which consumers don’t often reveal are divulged to our interviewers in front of our cameras. Find out how often a woman cleans her bathroom and what a man does behind his wife’s back. |
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New Product Benefits Consumers may use your product in surprising and unintended ways. Often they use products as a substitute for something else in a whole different product category. They freely verbalize emotional and social associations about a product. Sometimes consumers invent their own ways to use your product and offer an impromptu demonstration. The result can be a previously unexplored benefit area. See a woman finding a new benefit in a skin lotion and another woman redefining “clean.” |
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See How They Buy Watch how consumers shop your product category. See how and why they select a brand. Watch a mom and her son fight over a toothpaste brand in a supermarket. |
View Housecalls, Inc. listing in the GreenBook
Services related to Ethnography - Observational Research
Types of Research
Psychological Research / Motivational Research
Syndicated & Published Market Research
Research Techniques & Services
Market Research Consultants > Report Writing
Market Research Consultants > Social & Cultural Research
Qualitative Marketing Research Services
Legend: Photos Display Ad Focus Group Facility
Photos Display Ad Focus Group Facility 
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