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Monroe, CT - Phone: (203) 445-1880 Areas of expertise include product development, ethnographic, observational behavior and use studies conducted at POS and point of use.... |
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New York, NY - Phone: (212) 517-9039 Specialty: observational research/ethnography. Consumers are videotaped and depth-interviewed in their everyday environments while they use products... |
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New York, NY - Phone: (212) 929-9072 Actionable insights into target consumer behavior identified and interpreted by multi-lingual anthropologists. Recorded on video by a national network... |
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Plymouth, MN - Phone: (763) 595-5824 Our newly renovated and built-in usability testing lab and a focus group room. Complete quantitative/qualitative research capabilities... |
 
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Charlotte, NC - Phone: (877) 713-2020 “Top Rated” 5 straight years. Renovated and expanded in 2006. Four spacious focus group rooms with all amenities... |
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Doral, FL - Phone: (786) 594-3740 New facility opened in 2006. Four spacious focus group rooms (one over-sized) with all amenities... |
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Nashville, TN - Phone: (615) 885-2020 “Top Rated” 5 straight years. Brand new facility opened in October 2007. Three spacious focus group rooms with all amenities.... |
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Tokyo, Japan - Phone: +8103-3989-9821 An independent full-service marketing research company since 1969 in JAPAN with proficiency and insights on Japanese consumers as well as industries... |
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Florence, KY - Phone: (859) 594-4769 Consumer Insight Understanding - New Product Innovation -- Brand Strategy -- Proposition Development - The Hive Online Qualitative Tool... |
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Ridgefield, CT - Phone: (651) 735-3654 SmartRevenue has worked with leading manufacturers and retailers to better understand the shopper. Differentiated insights = differentiated strategies... |
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Strategic Focus Research & Consultancy Ltd Wanchai, Hong Kong - Phone: +852-2832-7861 Our strength and focus is in the Asia Pacific region with special focus in Greater China. We have the passion to provide the best quality research.... |
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Chicago, IL - Phone: (312) 321-8101 Top rated focus group facility housed in loft location, steps from Michigan Avenue.... |
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Synergy International Limited, Inc. Fairlawn, OH - Phone: (216) 431-0008 Full service marketing research with beautiful, spacious facility between Akron and Cleveland, Ohio.... |
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Taylor Research, Inc./GroupNet San Diego San Diego, CA - Phone: (800) 922-1545 Highly experienced and professional recruiting staff. Newly remodeled facility gives clients the service and productivity they expect and deserve.... |
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New York, NY - Phone: (212) 717-6087 Experienced specialists in full-service qualitative research-focus groups, individual depth interviews, mini groups. Skilled, high quality, experience... |
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Kansas City, MO - Phone: (816) 471-3255 Two West Inc., is a brand consulting, research, and creative solutions agency. The firm’s team of research, creative, interactive and marketing profe... |
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Brooklyn, NY - Phone: (718) 788-5920 Qualitative research firm delivers distinctive solutions on strategic initiatives. Expertise: emotional benefit, brand differentiation and innovation.... |
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Londonderry, NH - Phone: (603) 537-0102 Highly experienced usability company that helps its clients create products and services that intuitively and enjoyably engage the user. Since 1997... |
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Durham, NC - Phone: (919) 932-1117 W5 combines the professional services offered by traditional marketing research firms, strategy-oriented management consultancies and brand planning a... |
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WAC Survey and Strategic Consulting Great Neck, NY - Phone: (516) 466-7467 Full-service, custom research. Cutting edge, innovative consumer/B2B research managed by experienced professionals. All data collection methods... |
Description of Ethnography - Observational Research
Market research providers of ethnographic research / observational research. Select a company that uses this qualitative methodology, where the researcher observes consumer actions and behaviors associated with everyday life. This method is designed to provide information about how specific products or specific services are used or purchased.
Additional Resources of Interest
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Ethnography - Examples of Video Reports The following videos are provided courtesy of Housecalls, Inc. Windows Media Player (or your default video player) should launch automatically after you click on the videos below. |
About Housecalls: Housecalls ethnography is reality-based. We document how your consumers actually buy, use, live with and respond to your brands, not in a mock-up or virtual context, but in real life. And you’ll watch it all in Housecalls’ video report.
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Intimate Revelations When we visit with your consumers, we make them our “instant best friends.” It’s a long-established Housecalls technique. Personal attitudes and actions which consumers don’t often reveal are divulged to our interviewers in front of our cameras. Find out how often a woman cleans her bathroom and what a man does behind his wife’s back. |
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New Product Benefits Consumers may use your product in surprising and unintended ways. Often they use products as a substitute for something else in a whole different product category. They freely verbalize emotional and social associations about a product. Sometimes consumers invent their own ways to use your product and offer an impromptu demonstration. The result can be a previously unexplored benefit area. See a woman finding a new benefit in a skin lotion and another woman redefining “clean.” |
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See How They Buy Watch how consumers shop your product category. See how and why they select a brand. Watch a mom and her son fight over a toothpaste brand in a supermarket. |
View Housecalls, Inc. listing in the GreenBook
Services related to Ethnography - Observational Research
Types of Research
Psychological Research / Motivational Research
Syndicated & Published Market Research
Research Techniques & Services
Market Research Consultants > Report Writing
Market Research Consultants > Social & Cultural Research
Qualitative Marketing Research Services
Legend: Photos Display Ad Focus Group Facility
Photos Display Ad Focus Group Facility 
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