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New York, NY - Phone: (212) 517-9039 Specialty: ethnography/observational research. Consumers are recorded on video and depth-interviewed in their everyday environments.... |
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Plymouth, MN - Phone: (763) 595-5824 Our newly renovated and built-in usability testing lab and a focus group room. Complete quantitative/qualitative research capabilities... |
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Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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Atlanta, GA - Phone: (678) 805-4000 CMI is a full-service, custom marketing research company that provides clients with answers to their most pressing business questions.... |
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Monroe, CT - Phone: (203) 445-1880 Areas of expertise include product development, ethnographic, observational behavior and use studies conducted at POS and point of use.... |
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Evanston, IL - Phone: (847) 864-7713 Centralis is a leading user experience research and design firm offering expert usability testing and user research services.... |
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Redwood Shores, CA - Phone: (650) 802-2100 Cheskin Added Value is a consulting firm that guides innovation through its deep understanding of people, cultures and change.... |
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| 8. |
New York, NY - Phone: (212) 664-1100 Full service custom research provider of both Qualitative and Quantitative studies. Clear, actionable and creative analysis. Quantitative specialties... |
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| 9. |
Franklin Lakes, NJ - Phone: (201) 270-7300 Alisha Carti possesses insightful investigative skills & clarity. She offers creative thinking & energy, easily relating to all types of audiences.... |
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Madison, WI - Phone: (608) 695-3027 Research and marketing consultants with a history of success... |
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Doyle Research Associates, Inc. Chicago, IL - Phone: (312) 863-7600 Doyle Research is an innovative qualitative research firm offering in-person, online, ethnographic and specialty qualitative methods.... |
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| 12. |
Emerse Research and Development Grand Rapids, MI - Phone: (616) 241-2056 Emerse R&D has been a leader in innovative Observational Research services – specializing in Video-Based methodologies – since 1989.... |
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| 13. |
San Francisco, CA - Phone: (800) 277-3200 Top-Rated focus facility/4 remodeled 3 room suites, flex layouts, cutting edge technology, highly reliable recruiting, 2 usability labs/on-site Tech.... |
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FlowMonitor Customer Insights & Dialogue Los Angeles, CA - Phone: (310) 709-5818 FlowMonitor links the speed and efficiency of online survey research with targeted, live customer feedback.... |
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Washington, DC - Phone: (202) 775-5173 G2 & Associates LLC. is a qualitative research company. Our experience includes medical, children, legal, business-to-business and consumer.... |
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| 16. |
GfK Custom Research North America New York, NY - Phone: (212) 240-5300 A full-service fact-based consultancy, GfK Custom Research North America is part of the GfK Group, the world's fifth-largest market research company.... |
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| 17. |
Seattle, WA - Phone: (206) 726-5555 Full service research firm using Voxco CATI. Onsite recruiting (consumer, medical, professional, patient) & facility, with or without moderating.... |
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| 18. |
New York, NY - Phone: (212) 660-0110 Goodmind is a full-service market research company specializing in online qualitative research, usability studies, custom quant, and recruiting.... |
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Westport, CT - Phone: (203) 221-0411 Greenfield Consulting Group is a qualitative consultancy serving the consumer and B2B marketing needs of a diverse range of clients, globally.... |
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| 20. |
Encino, CA - Phone: (800) 288-8226 GroupNet is the country’s largest network of top-rated independently owned focus group facilities with 35 facilities located in 25 markets nationwide.... |
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Description of Ethnography - Observational Research
Market research providers of ethnographic research / observational research. Select a company that uses this qualitative methodology, where the researcher observes consumer actions and behaviors associated with everyday life. This method is designed to provide information about how specific products or specific services are used or purchased.
Related Resources
Conducting Commercial Ethnography | White Paper
Housecalls, Inc.
| This white paper details the methodology of ethnography and offers suggestions for executing a professional observation research project. | Read White Paper » |
Ethnography - Examples of Video Reports | Media
Housecalls, Inc.
| Housecalls ethnography is reality-based. We document how your consumers actually buy, use, live with and respond to your brands, not in a mock-up or virtual context, but in real life. And you’ll watch it all in Housecalls’ video report. | Read Media » |
Interview: Online Qualitative With Jim Longo of iTracks | Media
Dana Stanley, President, The Operandi Group
| This video interview covers the transition to online qualitative research including initial concerns and discovered advantages. Jim Longo of iTracks details specific ways research companies approach the online space. | Read Media » |
Spearheading New Approaches in Ethnographic Research | Article
WAC Survey and Strategic Consulting
| This article describes the process of ethnographic research - what it is, why it is valuable, and helpful approaches and procedures. | Read Article » |
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