Ethnography - Observational Research
Marketing Research Firms in Boston (MA--NH) 

Providers 1 to 4 out of 4
(in randomized alpha order, starting with "A", after featured listings)

 

1.

Applied Marketing Science

Phone: (781) 250-6300, Waltham, MA

Voice of the Customer consulting for new product development, onsite and public VOC training, IDEALYST online brainstorming. Over 20 years experience....
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2.

Bentley University Design and Usability Center

Phone: (781) 891-2500, Waltham, MA

The Bentley University Design and Usability Center (DUC) is a world class user experience research, design, and usability testing consultancy....
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3.

Branding Insights, Inc.

Phone: (781) 749-4004, Hingham, MA

Since 1998, skilled & experienced moderator & user of qualitative & quantitative tools to discover new insights & consumer connections to drive sales....
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4.

The Livingston Group for Marketing, Inc.

Phone: (603) 537-0775, Windham, NH

The Livingston Group offers a full range of marketing and research services, time tested techniques bring insight and creativity to your business....
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Related Articles

White Paper
Conducting Commercial Ethnography

by Housecalls, Inc.

This white paper details the methodology of ethnography and offers suggestions for executing a professional observation research project. Read White Paper »

 
Article
Come Swim in the New Waters of Qualitative

by Curtis Kaisner & Karen Lindley

Consumers are rapidly embracing technology in every facet of their lives. As a researcher, whether you consider yourself a traditionalist or technologist – no one is immune to admitting that the waters around us have grown. It is time to work in tandem to provide a new lens for which to see consumers. Read Article »

 

 

Media
Ethnography - Examples of Video Reports

by Housecalls, Inc.

Housecalls ethnography is reality-based. We document how your consumers actually buy, use, live with and respond to your brands, not in a mock-up or virtual context, but in real life. And you’ll watch it all in Housecalls’ video report. Read Media »

 
Media
Interview: Online Qualitative With Jim Longo of iTracks

by Dana Stanley, President, The Operandi Group

This video interview covers the transition to online qualitative research including initial concerns and discovered advantages. Jim Longo of iTracks details specific ways research companies approach the online space. Read Media »