Ethnography - Observational Research
Marketing Research Firms in Wisconsin
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "F", after featured listings)
Phone: (608) 695-3027, Madison, WI
Make better decisions with Decision Point. We offer research, social media, marketing, and web services. ...
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Phone: (608) 212-2855, McFarland, WI
We offer research and consulting to identify new markets, develop products, optimize positioning or build loyalty. Bridge from insights to strategy....
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by Lynnette Leathers, President, Mindspot
Exploratory research, like an online focus group, online discussion or even a chat on a Facebook or Google+ group can be used to determine the perceived severity of a condition, how it occurred and even possible solutions. Since we are experts at specific types of research, are we obligated to use our research powers for good? Read Article »
by Housecalls, Inc.
This white paper details the methodology of ethnography and offers suggestions for executing a professional observation research project. Read White Paper »
by Curtis Kaisner & Karen Lindley
Consumers are rapidly embracing technology in every facet of their lives. As a researcher, whether you consider yourself a traditionalist or technologist – no one is immune to admitting that the waters around us have grown. It is time to work in tandem to provide a new lens for which to see consumers. Read Article »
by Housecalls, Inc.
Housecalls ethnography is reality-based. We document how your consumers actually buy, use, live with and respond to your brands, not in a mock-up or virtual context, but in real life. And you’ll watch it all in Housecalls’ video report. Read Media »
by Dana Stanley, President, The Operandi Group
This video interview covers the transition to online qualitative research including initial concerns and discovered advantages. Jim Longo of iTracks details specific ways research companies approach the online space. Read Media »
by Isabel Aneyba, QRCA
Authentic, innovative research shows us how products fit into the consumers’ lives and what those products mean to them. Understanding the US-Hispanic family relation is a way to see who they are; in turn US companies can seize new market opportunities. Read Article »
Chrysler reached out to Qualvu to collect consumers’ in-vehicle experiences. The result? Candid, in-the-moment insights that were essential to helping the automobile manufacturer make better business decisions. Read Media »
by MEADOWLANDS CONSUMER CENTER
Andrea Schrager, founder and CEO of Meadowlands Consumer Center Inc. has been named one of New Jersey’s Best 50 Women in Business. The NJBIZ award honors New Jersey’s most dynamic women in business who have been making headlines in their field. Read Press Release »