International Focus Group Research
Marketing Research Firms in Miami-Fort Lauderdale (FL)
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1.
Planet Latino Market Intelligence, Inc.
Phone: (305) 724-3826, Miami, FL
Extensive expertise in qualitative research in all categories, industries and markets. Bilingual moderators with years of experience in all markets...
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This article shares insights on using focus groups for testing new products or ideas, detailing the characteristics of a well-organized focus group. Highlights include cultural context for moderating focus groups with participants from Asian countries. Read White Paper »
Three Reasons to Leverage Online Focus Groups for Research
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Traditional focus groups are time intensive, can be cost prohibitive, and don’t always give you a representative sampling. Online focus groups have gained quite a bit of traction over the past several years, providing opportunities that their traditional counterparts just can’t match. Read Article »
How to Craft Research for Japan; Culture Matters!
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Many global research firms get trapped in a pitfall in designing the Japan leg of the global research project. "Consistent What and Differing How" is a norm one should always adhere to in global research projects that contain field research across many countries. More often than not, we need to adjust the specifics prescribed at the global level "What" to yield the best result from the research work in Japan. In this series of articles, I will shed a light on how we should deal with the "How" part of the norm to render the Japan leg most effective while keeping the "What" intact. Specifically, this article is about focus group research. Read Article »
