International Focus Group Research
Marketing Research Firms in Ohio
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "W", after featured listings)
1.
The Wolf Group
Phone: (513) 891-9100, Cincinnati, OH
The Wolf Group is a full-service consumer research company with expertise in product development and optimization, concept, product, sensory testing...
Read more about The Wolf Group »
2.
Burke, Incorporated
Phone: (800) 688-2674, Cincinnati, OH
Founded in 1931, Burke is a 100% employee-owned, full service marketing research and decision support company....
Read more about Burke, Incorporated »
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Related Articles
Rethinking Focus Group As Concept Development Tool
by Labbrand
This article shares insights on using focus groups for testing new products or ideas, detailing the characteristics of a well-organized focus group. Highlights include cultural context for moderating focus groups with participants from Asian countries. Read White Paper »
Three Reasons to Leverage Online Focus Groups for Research
by Doyle Research Associates
Traditional focus groups are time intensive, can be cost prohibitive, and don’t always give you a representative sampling. Online focus groups have gained quite a bit of traction over the past several years, providing opportunities that their traditional counterparts just can’t match. Read Article »
How to Craft Research for Japan; Culture Matters!
by SIS International Research
Many global research firms get trapped in a pitfall in designing the Japan leg of the global research project. "Consistent What and Differing How" is a norm one should always adhere to in global research projects that contain field research across many countries. More often than not, we need to adjust the specifics prescribed at the global level "What" to yield the best result from the research work in Japan. In this series of articles, I will shed a light on how we should deal with the "How" part of the norm to render the Japan leg most effective while keeping the "What" intact. Specifically, this article is about focus group research. Read Article »
