Focus Group Recruiting
Marketing Research Firms in West Virginia
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "M", after featured listings)
1.
McMillion Research
Phone: (800) 969-9235, Charleston, WV
The McMillion Companies has provided high quality traditional CATI, online panel, web development and healthcare data collection for over 30 Years!!...
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Related Articles
Cost, Leadtime and Sustainability of Face-to-Face and Internet Focus Groups
by Itracks
The traditional approach to focus groups involves recruiting participants in locations representative of the target market, hiring facilities in each location, and traveling to each location to interview the participants. The alternative Internet approach, on the other hand, uses either instant messaging or a bulletin board to interview the participants. This article will compare and contrast these two methods from a cost, leadtime and environmental sustainability standpoint. Read Article »
QRCA Field Research Provides Top Recruiting Tips
by Judy Langer, QRCA
Below are the top “Dozen Dos,” emerging from the QRCA Field Committee study for recruiting desired respondents. Read Article »
Diary of an Online Focus Group
by Jennifer Dale, InsideHeads
Making online focus groups happen does not require magical talents. Skilled QRCs already have the tricks they need to conduct successful qualitative research studies online. Take a look inside the diary of one online focus group project and learn how you can apply what you already know. Read Article »
Complex Screeners - Could Less Be More?
by Stephen H. Turner, President, Fieldwork, Inc.
One of the problems in highly specific recruiting is that all too often it merely verifies the assumptions people make about the nature of the problem they are researching. Read White Paper »
The Group Discussion or Focus Group
by DJS Research Ltd
This article covers the basic fundamentals of qualitative market research. It provides the typical process of conducting market research, from creating focus groups to picking a venue and conducting interviews. Read Article »
Stay Visible & Relevant Or Lose Loyal Customers During The Downturn
by Mara Friedman, MARAFriedman Brand Strategist
This newsletter article discusses the importance of creating demand during an economic downturn to retain brand loyalty and come out strong at the back end. To do so puts a burden on knowing one’s target audience intimately, and having the right brand strategy tools to obtain this understanding. Read Article »
Segmentation Woes: Avoiding Vivid Descriptors and Fuzzy Segments
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
Learn how qualitative research can be more targeted and effective. Using segmentation analysis to create focus groups requires you to both understand the technical definitions of the segments and to develop statisical-based screening questions that select "pure types" for each segment. Read Article »
A Fresh Perspective on Focus Groups: Targeted Profiling
by Mara Friedman, MARAFriedman Brand Strategist
This article provides a creative way for marketers to view target users that can produce more insightful findings to distinguish brands. In addition, tools for marketing planning may be generated from this method for use in the future. Read this article to learn how this is done. Read Article »
