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Description of Geo-Demographic Research

Market research providers of demographic information about population within a geographical area. Choose a company to provide demographic profile of targeted area(s) to better understand existing geographical markets or to identify new ones.

Related Resources

Sample Blending: A New Approach | White Paper

Survey Sampling International

Multi-source sampling presents challenges in ensuring a consistent, reliable blend. SSI is working to identify the components that drive consumer preferences to find the controlling factor that ensures two samples are truly comparable to one another, across time and across sources. | Read White Paper »

Take Control of Your Global Online Sample | Article

Dana Stanley, President, The Operandi Group

Common concerns among global tracking studies include unexpected changes in your tracking data resulting in inconsistent samples. Recent work being done by researchers provides a new way of conceptualizing online sample consistency globally: analyzing purchase intent. Learn more in this article from The Operandi Group. | Read Article »

Managing Global Brands To Meet Consumer Expectations | White Paper

Malcolm Baker, Founding Partner, BRS Group; Greet Sterenberg; Earl Taylor

Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? | Read White Paper »

Insights Into the Changing US Consumer Market | White Paper

SIS International Research

This presentation from SIS International Research covers insights and stats on key United States demographics: Baby Boomers, Generation X, Generation Y and Hispanic culture. It also delivers changing U.S. shopping patterns and retail distribution patterns. | Read White Paper »

How Climate Change Concern Can Motivate People To Be Interested In Your Offering | Article

Peter Winters, President, Haddock Research & Branding

Climate change is stimulating unmet emotional desires within consumer society. In this study, a simple factual description of a new microgeneration product was presented to respondents - and the best predictor of enthusiasm for the product was whether the individual was very concerned about climate change, or not. As cleantech companies gear up for mass-market roll-out of their low-carbon products, we should expect those most concerned about climate change to be driving early adoption. | Read Article »

The Middle East Market | White Paper

SIS International Research

This presentation covers demographics and cultural and societal influences in the Middle East market, as well as opportunities and barriers for growth. Booming markets include healthcare and automotive industries. Learn more in this presentation from SIS International Research. | Read White Paper »

Surveys of Chinatown Business Leaders | Case Study

SIS International Research

This study analyzes results from a survey of business owners in NYC's Chinatown. Key questions included whether businesses felt they had been affected by security changes relating to 9/11 and its economic impact. Both quantative and qualitative results enrich the data in this case study. | Read Case Study »

Interview: Rich Media Surveys | Media

Dana Stanley, President, The Operandi Group

This video interview discusses preferences of survey takers regarding plain text versus rich media flash-based surveys. The study looked at specific demographics and found interesting results. | Read Media »

China, The EU and Latin America: A Changing Global Landscape | White Paper

Ruth Stanat, President, SIS International Research

Using competitive intelligence we can understand the behind-the-scenes markets in China, the European Union, and Latin America. Long term prospects and growth areas suggest imminent changes in the global landscape. Learn more in this presentation from SIS International Research. | Read White Paper »

An Overview of the Contraceptive Sector | Article

SIS International Research

This article provides a broad overview of contraceptive use among women in different parts of the world. | Read Article »

A Fresh Perspective on Focus Groups: Targeted Profiling | Article

Mara Friedman, MARAFriedman Brand Strategist

This article provides a creative way for marketers to view target users that can produce more insightful findings to distinguish brands. In addition, tools for marketing planning may be generated from this method for use in the future. Read this article to learn how this is done. | Read Article »

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