Healthcare Market Research
Marketing Research Firms in Atlanta (GA)
Providers 1 to 5 out of 5
(in randomized alpha order, starting with "T", after featured listings)
Health Care Testing - healthcare specialty marketing and clinical research firm
HCT specializes in recruiting and hosting qualitative and quantitative research projects for pharma, device, and general health care products. Our understanding of terminology, technology, pharmacology, and disease processes sets us apart from our competitors. Learn more »
1.
Talking Heads [Studio]
Phone: (404) 527-3604, Atlanta, GA
Seasoned qualitative team driven by challenge and fresh perspective approaches for researchers . Recruiting at its best. Responsive. Creative. Smart....
Read more about Talking Heads [Studio] »
2.
CMI
Phone: (678) 805-4000, Atlanta, GA
CMI is a full-service custom marketing research company helping clients understand their target customers and make strategic business decisions....
Read more about CMI »
3.
Geo Strategy Partners
Phone: (770) 650-8495, Atlanta, GA
Market research, competitive intelligence, and strategy consulting for B2B/industrial clients and economic development agencies....
Read more about Geo Strategy Partners »
4.
Jackson Associates Research
Phone: (770) 394-8700, Atlanta, GA
4 focus suites, sensory lab, 1200 sf auditorium w/viewing. Largest commercial test kitchen in Atlanta, outstanding recruiting and on-site technicians....
Read more about Jackson Associates Research »
5.
Murray Hill Center Southeast (Atlanta)
Phone: (404) 495-1400, Atlanta, GA
Part of Murray Hill Center
A contemporary five room focus group facility. Large room seats up to 50 respondents. World-Class professional service. Spot-On, On-Spec recruiting....
Read more about Murray Hill Center Southeast (Atlanta) »
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Related Articles
Does Marketing Research Have a Responsibility to Society?
by Lynnette Leathers, President, Mindspot
Exploratory research, like an online focus group, online discussion or even a chat on a Facebook or Google+ group can be used to determine the perceived severity of a condition, how it occurred and even possible solutions. Since we are experts at specific types of research, are we obligated to use our research powers for good? Read Article »
Tapping into Customers’ Feelings and Perceptions Through Visual Imagery
by Clay Dethloff & Pam Koenig, M/A/R/C® Research
One of the most successful techniques that we have used in the healthcare space to elicit more emotional insights utilizes visual stimuli or imagery. Read Article »
When Psychology and Ethnicity Meet
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Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect? Read Article »
Smartphones Invade Healthcare
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What work-related activities physicians do on their smartphones? Here are insights from an online survey among physicians from the Medefield panel. Read Article »
Panel Communities: Research of Low-Incidence Groups
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Macmillan developed an online panel community to
improve their insights program and help them connect
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An alternative method of reporting customer satisfaction scores
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Though customer satisfaction evaluations are widely used, reporting of these scores has varied from one study to another. This is likely the result of each method’s advantages and disadvantages, as well as the personal preferences and habits of the researcher. In this article we review various reporting methods and outline our method with an example. Read White Paper »
MarketSight Boston Scientific Case Study
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The challenge for Boston Scientific was to quickly and easily analyze primary research data for a variety of healthcare decision makers including physicians, hospital administrators, operations managers, payers and patients.
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Using Discrete Choice and MaxDiff to Spend HR Dollars Wisely
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Especially in times of shrinking budgets, it is critically important to allocate benefits dollars wisely. Human Resources departments have the opportunity to use customer-focused approaches to maximize ROI. Techniques such as Discrete Choice Analysis and MaxDiff can help companies maximize employee satisfaction for each dollar spent. Read Article »
Attitudinal and Behavioral Profile of People Who Are In Excellent Health
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Do you start every conversation with litany of what ails you? A behavioral and attitudinal comparison of people who say they are NOT in excellent health vs. those who say they are. Read Article »
Winner Announced for Second Annual QRCA Qually Award
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The Qually Award recognizes and promotes excellence in qualitative research on an International level. A qualitative research study by Upwords Marketing Solutions and The Crohn’s and Colitis Foundation of Canada (CCFC) has just been selected as this year's recipient. Read Press Release »
Moving Beyond Claims-Based Messaging
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Improving communication means appealing to physicians' heads as well as their hearts. A message that incorporates both claims-based and emotional characteristics should be a more powerful advocate for a brand than a strictly claims-based message. Read Article »
Mobile Apps - A Prescription for Physician Research
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The healthcare industry can leverage mobile research for actionable and timely insights. Using insights from a case study with oncologists and their patient interaction, we draw must-know conclusions for market researchers about emerging mobile market research and its ability to deepen our understanding of physician and patient interactions.
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An Overview of the Contraceptive Sector
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This article provides a broad overview of contraceptive use among women in different parts of the world. Read Article »
Physicians Interactive and WorldOne Create the Largest U.S. Market Research Network Opportunity for Healthcare Professionals
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More than 1,000,000 U.S. healthcare professionals are eligible to share insights with the life science industry to help improve patient care. Read Press Release »
WorldOne Acquires Sermo
by WorldOne
WorldOne becomes the largest and most engaged U.S. physician network, eclipsing 350,000 opted in and verified doctors. Read Press Release »
Eva Laparra appointed Managing Director for UK and Northern Europe
by WorldOne
WorldOne is pleased to announce that Eva Laparra is now Managing Director for UK and Northern Europe. Read Press Release »
Paul Gondek Joins CMI’s Healthcare Solutions Practice
by CMI
Paul Gondek has joined CMI to expand the company’s Healthcare Solutions practice to support healthcare, pharmaceutical, and medical device companies. Read Press Release »
