Healthcare Market Research
Marketing Research Firms in Toronto (ON)
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "S", after featured listings)
1.
Sharper Insights
Phone: (905) 770-7722, Richmond Hill, Canada
Canadian Pharmaceutical & Consumer Industry Qualitative Recruiting Specialist with Physician, Pharmacist, Dentist, Patient, & Consumer Panels...
Read more about Sharper Insights »
2.
IFOP North America
Phone: (416) 964-9222, Toronto, Canada
A mid-sized, full-service ad hoc qual & quant research consultancy. Proprietary methods, global resources. Collaboration through sector alignment....
Read more about IFOP North America »
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Related Articles
The Health of Physicians' Attitudes toward the Pharmaceutical Marketing Research Industry
by e-Rewards Market Research and PMRG
A panel discussion on why physicians participate in market research, their likes and dislikes regarding market research, and how they feel the industry should change to increase physician participation. This panel discussion was presented at the 2007 PMRG* Annual National Conference and was moderated by Steve Young, Director of Healthcare Solutions for e-Rewards Market Research. Read Media »
Tapping into Customers’ Feelings and Perceptions Through Visual Imagery
by Clay Dethloff & Pam Koenig, M/A/R/C® Research
One of the most successful techniques that we have used in the healthcare space to elicit more emotional insights utilizes visual stimuli or imagery. Read Article »
When Psychology and Ethnicity Meet
by Karen Landmann, Landmann Consulting
Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect? Read Article »
An alternative method of reporting customer satisfaction scores
by Rajan Sambandam and George Hausser of TRC
Though customer satisfaction evaluations are widely used, reporting of these scores has varied from one study to another. This is likely the result of each method’s advantages and disadvantages, as well as the personal preferences and habits of the researcher. In this article we review various reporting methods and outline our method with an example. Read White Paper »
MarketSight Boston Scientific Case Study
by MarketSight
The challenge for Boston Scientific was to quickly and easily analyze primary research data for a variety of healthcare decision makers including physicians, hospital administrators, operations managers, payers and patients. Read Case Study »
Using Discrete Choice and MaxDiff to Spend HR Dollars Wisely
by Sawtooth Technologies Consulting Group
Especially in times of shrinking budgets, it is critically important to allocate benefits dollars wisely. Human Resources departments have the opportunity to use customer-focused approaches to maximize ROI. Techniques such as Discrete Choice Analysis and MaxDiff can help companies maximize employee satisfaction for each dollar spent. Read Article »
WorldOne Acquires Field Facts UK
by WorldOne
WorldOne, the global leader in healthcare research and data collection, announced today the acquisition of Field Facts UK, a state-of-the-art focus group facility located in the heart of London's medical district. The newly branded facilities will now operate under the name WorldOne Studios. Read Press Release »
Attitudinal and Behavioral Profile of People Who Are In Excellent Health
by Copernicus Marketing Consulting and Research
Do you start every conversation with litany of what ails you? A behavioral and attitudinal comparison of people who say they are NOT in excellent health vs. those who say they are. Read Article »
Winner Announced for Second Annual QRCA Qually Award
by
The Qually Award recognizes and promotes excellence in qualitative research on an International level. A qualitative research study by Upwords Marketing Solutions and The Crohn’s and Colitis Foundation of Canada (CCFC) has just been selected as this year's recipient. Read Press Release »
Moving Beyond Claims-Based Messaging
by Mike Mabey, Pharmaceutical Executive, CMI
Improving communication means appealing to physicians' heads as well as their hearts. A message that incorporates both claims-based and emotional characteristics should be a more powerful advocate for a brand than a strictly claims-based message. Read Article »
An Overview of the Contraceptive Sector
by SIS International Research
This article provides a broad overview of contraceptive use among women in different parts of the world. Read Article »
Physicians Interactive and WorldOne Create the Largest U.S. Market Research Network Opportunity for Healthcare Professionals
by
More than 1,000,000 U.S. healthcare professionals are eligible to share insights with the life science industry to help improve patient care. Read Press Release »
