Ethnic Research - Hispanics / Latinos
Marketing Research Firms in Chicago (IL--IN--WI)
Providers 1 to 6 out of 6
(in randomized alpha order, starting with "S", after featured listings)
1.
Savitz Field and Focus - Chicago
Phone: (312) 377-1200, Chicago, IL
Part of Focus Coast to Coast network
Four focus group suites including spacious viewing (up to 25 clients). Gallery seating. One extra large multi-purpose room....
Read more about Savitz Field and Focus - Chicago »
2.
Aeffect, Inc.
Phone: (847) 267-0169, Deerfield, IL
Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome...
Read more about Aeffect, Inc. »
3.
Applied Research - West, Inc.
Phone: (312) 283-5362, Chicago, IL
Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more....
Read more about Applied Research - West, Inc. »
4.
C+R Research Services, Inc.
Phone: (312) 828-9200, Chicago, IL
C+R Research—a consumer and market insights firm—conducts qualitative and quantitative research blending traditional and non-traditional methodologies...
Read more about C+R Research Services, Inc. »
5.
MGZ Research
Phone: (847) 397-1513, Rolling Meadows, IL
Hispanic Qualitative Research Consultant bilingual/ bicultural, 20 + years in market research. Education and research experience in Latin America...
Read more about MGZ Research »
6.
Peryam & Kroll Research Corporation
Phone: (773) 774-3100, Chicago, IL
Staff of 300, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas...
Read more about Peryam & Kroll Research Corporation »
Focus Group Facilities
Photos
Print Ad
Related Articles
Questions Of Validity In Hispanic Survey Research
by Ricardo López, Hispanic Research, Inc.
"Proven" survey methods for general market studies may yield invalid research data when used on the Latino population. This article describes survey research methodologies and questionaire design that will more effectively obtain the Latino opinion. Read Article »
Stop the Latino Apathy and Become an American Participant!
by Ricardo López, Hispanic Research, Inc.
Voter turnout among Latinos has increased but is still not close to that of other groups. The main problem affecting Latino participation in U.S. politics is rooted on social indifference and political apathy. This article explores the reasons behind this Latino indifference and demonstrates how successes in Latino political leadership are driving Hispanics to finally engage in the U.S. social and political arena. Read Article »
Non-Verbal Latino Communication & Social Networking
by Ricardo López, Hispanic Research, Inc.
Latinos prefer to interact at an emotional or spiritual level. How does this communication style work in the digital world of social networking? This article examines this topic and proposes ideas for effective online market research in the Latino population. Read Article »
Latinos Communicate at a Spiritual Level
by Ricardo López, Hispanic Research, Inc.
Latinos seek emotional connection in almost every daily interaction. This insight can be applied to interviewing techniques and marketing methods, as described in this article by Ricardo Lopez. Read Article »
When Psychology and Ethnicity Meet
by Karen Landmann, Landmann Consulting
Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect? Read Article »
Taking Your Market Research Demographics off Auto-Pilot
by Cathy Harrison, Senior Project Manager, Chadwick Martin Bailey, Inc.
Recent controversy stirred by the use of an outdated demographic term by the US Census Bureau reminds us to constantly reevaluate our surveys. This article shares tips on keeping your questionaires relevant and accurate. Read Article »
Green Kitchen Cleaners: Perception, Awareness and Acceptance
by Annet Forkink, Go Green Market Research
A recent qualitative study was conducted to understand the meaning of a 'green' lifestyle for young consumers of mostly Hispanic origin. The study found preferred attributes for green cleaning products, specifically regarding the brand Seventh Generation. Read White Paper »
Multicultural Marketing in Contemporary U.S. Markets
by Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group
Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. Read White Paper »
Insights Into the Changing US Consumer Market
by SIS International Research
This presentation from SIS International Research covers insights and stats on key United States demographics: Baby Boomers, Generation X, Generation Y and Hispanic culture. It also delivers changing U.S. shopping patterns and retail distribution patterns. Read White Paper »
The Powerful Minority: The Financial Importance of the US Hispanic Population
by TranslateMedia
With the Hispanic population growing in size and strength, their numbers could help determine the success or failure of a brand. The best way to tap into this rapidly growing and lucrative market is to ensure that all products, services, and promotional materials have been fully localized for Hispanic consumption. Read Article »









