Ethnic Research - Hispanics / Latinos
Marketing Research Firms in Cincinnati (OH--KY--IN)
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "H", after featured listings)
1.
Hispanic Marketing Insights, LLC
Phone: (513) 777-0289, Liberty Township, OH
Hispanic Marketing and Research Services in the US, Mexico and Latin America
...
Read more about Hispanic Marketing Insights, LLC »
2.
MRSI (Marketing Research Services Inc.)
Phone: (513) 579-1555, Cincinnati, OH
MRSI has served consumer and B2B clients since 1973. We’re full-service, specializing in product development, consumer insights, Hispanic research....
Read more about MRSI (Marketing Research Services Inc.) »
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Related Articles
Questions Of Validity In Hispanic Survey Research
by Ricardo López, Hispanic Research, Inc.
"Proven" survey methods for general market studies may yield invalid research data when used on the Latino population. This article describes survey research methodologies and questionaire design that will more effectively obtain the Latino opinion. Read Article »
Stop the Latino Apathy and Become an American Participant!
by Ricardo López, Hispanic Research, Inc.
Voter turnout among Latinos has increased but is still not close to that of other groups. The main problem affecting Latino participation in U.S. politics is rooted on social indifference and political apathy. This article explores the reasons behind this Latino indifference and demonstrates how successes in Latino political leadership are driving Hispanics to finally engage in the U.S. social and political arena. Read Article »
Non-Verbal Latino Communication & Social Networking
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Latinos Communicate at a Spiritual Level
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Latinos seek emotional connection in almost every daily interaction. This insight can be applied to interviewing techniques and marketing methods, as described in this article by Ricardo Lopez. Read Article »
When Psychology and Ethnicity Meet
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Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect? Read Article »
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Green Kitchen Cleaners: Perception, Awareness and Acceptance
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Multicultural Marketing in Contemporary U.S. Markets
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Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. Read White Paper »
Insights Into the Changing US Consumer Market
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This presentation from SIS International Research covers insights and stats on key United States demographics: Baby Boomers, Generation X, Generation Y and Hispanic culture. It also delivers changing U.S. shopping patterns and retail distribution patterns. Read White Paper »
The Powerful Minority: The Financial Importance of the US Hispanic Population
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With the Hispanic population growing in size and strength, their numbers could help determine the success or failure of a brand. The best way to tap into this rapidly growing and lucrative market is to ensure that all products, services, and promotional materials have been fully localized for Hispanic consumption. Read Article »
