Idea Generation
Marketing Research Firms in Los Angeles (CA)
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "A", after featured listings)
1.
Added Value
Phone: (323) 436-6600, Los Angeles, CA
A Global Brand Development and Marketing Insight Consultancy...
Read more about Added Value »
2.
BrandIQ
Phone: (323) 912-1935, Los Angeles, CA
BrandIQ helps clients get results and impact their business....
Read more about BrandIQ »
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Related Articles
Rethinking Focus Group As Concept Development Tool
by Labbrand
This article shares insights on using focus groups for testing new products or ideas, detailing the characteristics of a well-organized focus group. Highlights include cultural context for moderating focus groups with participants from Asian countries. Read White Paper »
Why Design Matters When Choosing a Social Computing Platform
by Kay Corry Aubrey, Usability Resources Inc.
Results from a usability study of Moxie Employee Spaces with 10 Community Managers. Read White Paper »
Crowdsourcing…Counterintuitive?
by Kevin Lonnie, KL Communications
Crowdsourcing is a beautiful hypothesis - include the customer in the ideation process. But in practice, the goal of strategic ideation became corrupted into tactical input. Read Article »
Top Ten Tips for Winning Ideas
by Ideas First
Top tips for creating winning ideas, including sources for inspiration and strategic thinking suggestions. Read Article »
Want better product ideas? Try smart incentives
by Rajan Samandam, TRC
Idea generation from survey respondents is strongly dependent on incentive. Introducing competition strengthens the quantity and quality of creative responses. TRC provides examples of smart incentives in this white paper. Read White Paper »
Finding New Consumer Insights
by Ideas First
Insights, or consumer insights, are critical to the innovation process. They are statements that capture a clear and deep understanding of a consumer's attitudes and emotions, and they are one of the key building blocks for a company to generate ideas for new products or new services. Read Article »
Grow Your Business with Virtual Teams
by Kay Corry Aubrey, Usability Resources Inc.
Virtual teams are a good way for you to take on bigger projects, reach out into new markets and offer outstanding value to your clients. This article covers practical tips and best practices on how to create thriving virtual teams. Read Article »
Generating Insights and Ideas Online
by Ideas First
Do online methods for generating innovative ideas really work? What tactics can a company employ to ensure that employees become fully engaged in an online innovation process? Read Article »
Innovating for Growth in an Economic Downturn
by Ideas First
Innovating in an economic downturn can be tough. With sales under pressure and budgets tight, it can be all too easy for marketing teams to forgo any thoughts of future innovation activity. Minds can become overly focused on simply hitting short term sales targets or looking at ways of cutting budgets so that short term profit targets are met. Listed below are five cost-effective ways of “innovating for growth” in an economic downturn, when research and travel budgets are especially limited. Read Article »
Unlocking Creativity Within Insight and Co-creation Communities
by
The most successful insight and co-creation communities are those that are led by skilled Community Managers - a new breed of research moderators. Read Article »
