CATI - Computer-Aided Telephone Interviewing
Marketing Research Firms in Kentucky
Providers 1 to 2 out of 2
(in randomized alpha order, starting with "P", after featured listings)
1.
Personal Opinion, Inc.
Phone: (502) 899-2400, Louisville, KY
Our own building; three big, beautiful focus group rooms with client suites and private patio. Rooms have multiple high-speed internet....
Read more about Personal Opinion, Inc. »
2.
Thoroughbred Research Group
Phone: (502) 753-5010, Louisville, KY
Full-service research firm with field service capabilities. Significant experience branding, segmentation, customer satisfaction and loyalty....
Read more about Thoroughbred Research Group »
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Mobile Research Poised to Create a Tipping Point for the Industry
by Dr. Tim Snaith, Chief Research Officer, OnePoint Surveys
In the market research industry, the mobile phone as a communication medium is at a tipping point. This emerging 5th research methodology has the potential to create new opportunities for reaching people “In the moment” (or real-time). However, mobile research is a disruptive technological change and could become the greatest missed opportunity for the market research industry, if not handled appropriately. This paper uses our experiences to assist those seeking to develop this methodology. Read White Paper »
