CATI - Computer-Aided Telephone Interviewing
Marketing Research Firms in Pennsylvania
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "S", after featured listings)
1.
Survey Technology & Research Center (STR)
Phone: (800) 482-3550, Allentown, PA
Survey Technology & Research Center (STR) provides telephone, online/web, mail and Interactive Voice Response (IVR) data collection services....
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Mobile Research Poised to Create a Tipping Point for the Industry
by Dr. Tim Snaith, Chief Research Officer, OnePoint Surveys
In the market research industry, the mobile phone as a communication medium is at a tipping point. This emerging 5th research methodology has the potential to create new opportunities for reaching people “In the moment” (or real-time). However, mobile research is a disruptive technological change and could become the greatest missed opportunity for the market research industry, if not handled appropriately. This paper uses our experiences to assist those seeking to develop this methodology. Read White Paper »
