CATI - Computer-Aided Telephone Interviewing
Marketing Research Firms in Washington (DC--VA--MD)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "A", after featured listings)
1.
American Directions Group
Phone: (202) 596-7966, Washington, DC
American Directions partners with research consultants, corporations and governments providing high-quality telephone and online survey interviews....
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Mobile Research Poised to Create a Tipping Point for the Industry
by Dr. Tim Snaith, Chief Research Officer, OnePoint Surveys
In the market research industry, the mobile phone as a communication medium is at a tipping point. This emerging 5th research methodology has the potential to create new opportunities for reaching people “In the moment” (or real-time). However, mobile research is a disruptive technological change and could become the greatest missed opportunity for the market research industry, if not handled appropriately. This paper uses our experiences to assist those seeking to develop this methodology. Read White Paper »
