Interviewing - International Audiences
Marketing Research Firms in Washington (DC--VA--MD)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "B", after featured listings)
1.
Beacon Research
Phone: (410) 263-3934, Annapolis, MD
An innovative qualitative research consultancy that specializes in NewQual methods and hybrid designs in the U.S. and abroad....
Read more about Beacon Research »
Focus Group Facilities
Photos 
Print Ad
Related Articles
Women's Views on Economics & Globalization
by GfK
Surveys released in June 2008 provide a valuable look at the attitudes and habits of women throughout the world. Selections from the results are included here. Read Article »
Effectively Fielding International Research
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
Conducting effective qualitative research outside the U.S. requires consideration of a myriad of issues. Working with a marketing research firm that has global research knowledge and expertise is critical. Read Article »
Open Up A Secret World: Using Blogging For Market Research
by Malcolm Baker, Founding Partner, BRS Group
This global study on women's handbags removed the interviewer from the information-gathering process. Women were invited to blog about certain topics with more depth and detail than in a traditional interview setting. Read this article to gain insights into this process and the results of the study. Read Article »
Global Environmental Concerns Growing
by Tim Kenyon, GfK Roper Consulting
GfK Roper Consulting announced highlights from its global and U.S. environmental studies ahead of the company’s 2008 Green Gauge report. The findings reveal that concerns over pollution and climate change are rising worldwide and people are looking first to their national governments to take the lead in eco-responsibility. Read Article »
Managing Global Brands To Meet Consumer Expectations
by Malcolm Baker, Founding Partner, BRS Group; Greet Sterenberg; Earl Taylor
Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? Read White Paper »
Three Reasons to Leverage Online Focus Groups for Research
by Doyle Research Associates
Traditional focus groups are time intensive, can be cost prohibitive, and don’t always give you a representative sampling. Online focus groups have gained quite a bit of traction over the past several years, providing opportunities that their traditional counterparts just can’t match. Read Article »
Rewind, Pause, Forward: Lessons Learned From Previous Recessions
by Jennifer James, GfK Roper Consulting
The economic crisis has global impact, but has not been felt equally in all parts of the world. GfK Roper Consulting's Mood of the World 2009, reveals how shifts in consumer confidence and behaviors vary by market to support positioning, communications strategy and new product development in every region of the world. Read Article »
