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Strategic Research > Market Segmentation

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Providers 1 to 20 out of 79:

4.

TRC

Fort Washington, PA - Phone: (215) 641-2200

TRC delivers creative research solutions and actionable results via a choice in methods, analytic acumen, and start-to-finish senior-level attention....Read more about ‘TRC’ >>

  http://www.trchome.com
5.

Technomic, Inc.

Chicago, IL - Phone: (312) 876-0004

Technomic is the most recognized and experienced marketing research and management consulting firm serving the food industry. Founded in 1966, we serv...Read more about ‘Technomic, Inc.’ >>

  http://www.technomic.com
6.

The Understanding & Insight Group

Denville, NJ - Phone: (973) 328-9107

Strategic front-end development of consumer-wanted products using in-context methods to capture unexpressed consumer intentions and create solid value...Read more about ‘The Understanding & Insight Group’ >>

  http://www.theuandigroup.com
7.

USA DIRECT, Inc.

Ogdensburg, NJ - Phone: (973) 726-8700

Awarded Market Research Association "Expert" Certification. Global full-service online and CATI surveys. Advanced statistical support.....Read more about ‘USA DIRECT, Inc.’ >>

  http://www.usadirectinc.com
8.

Valient Solutions Market Research

Rochester, NY - Phone: (585) 227-2600

Valient Solutions is a global full-service market research agency that provides market research, data collection, analytics & research services....Read more about ‘Valient Solutions Market Research’ >>

  http://www.valientsolutions.com
9.

Vernon Research Group

Cedar Rapids, IA - Phone: (888) 710-7278, Ext. 100

Full service market research firm with over 20 years of experience. Specializing in advanced analysis of quantitative studies....Read more about ‘Vernon Research Group’ >>

   
10.

W5

Durham, NC - Phone: (919) 932-1117

W5 combines the professional services offered by marketing research firms, strategy-oriented management consultancies and brand planning agencies....Read more about ‘W5’ >>

Show Our Print Ad »   http://www.W5insight.com
11.

WAC Survey and Strategic Consulting

Great Neck, NY - Phone: (516) 466-7467

Full-service Consumer/B2B innovative custom research managed by experienced professionals. All data collection methods with total global capabilities....Read more about ‘WAC Survey and Strategic Consulting’ >>

  http://www.wacsurvey.com
12.

A&G Research, Inc.

Montvale, NJ - Phone: (201) 326-0320

A&G designs, conducts and analyzes market research to address both simple and complex marketing issues. Recognized experts in brand equity, attitude a...Read more about ‘A&G Research, Inc.’ >>

   
13.

AFG Research

Alameda, CA - Phone: (800) 657-9647

We offer insight …You gain the advantage. AFG conducts product and market research on behalf of our worldwide financial, software, telecommunications,...Read more about ‘AFG Research’ >>

  http://www.afg-research.com
14.

Added Value

Los Angeles, CA - Phone: (323) 254-4326

A Global Brand Development and Marketing Insight Consultancy...Read more about ‘Added Value’ >>

  http://www.added-value.com
15.

Aeffect, Inc.

Deerfield, IL - Phone: (847) 267-0169

Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome...Read more about ‘Aeffect, Inc.’ >>

  http://www.aeffect.com
16.

AnswerQuest

Sandy Springs, GA - Phone: (770) 399-2000

AnswerQuest is an innovative marketing research company that specializes in applying cutting edge technologies to traditional research methods in orde...Read more about ‘AnswerQuest’ >>

   
17.

Applied Marketing Research, Inc.

Kansas City , MO - Phone: (816) 442-1010

Data analysis/mining; telephone, internet, and mail data collection; focus groups; online panels; and executive one-on-one interviews...Read more about ‘Applied Marketing Research, Inc.’ >>

Show Our Print Ad »   http://www.appliedmr.com
18.

Attitude Measurement Corporation

Blue Bell, PA - Phone: (610) 238-9200

Full-service global marketing research consultancy founded 1979. Full range of quantitative/qualitative research supporting our advisory services....Read more about ‘Attitude Measurement Corporation’ >>

  http://www.amcglobal.com
19.

Bellomy Research, Inc.

Winston-Salem, NC - Phone: (336) 721-1140

Full service marketing research firm with 30 years of experience across a wide array of industries including CPG, Financial Services, Automotive, Reta...Read more about ‘Bellomy Research, Inc.’ >>

  http://www.bellomyresearch.com
20.

Blueocean Market Intelligence

Scottsdale, AZ - Phone: (602) 441-2474

Integrating primary research with existing research, secondary sources and user-generated content, Blueocean delivers real insights affordably...Read more about ‘Blueocean Market Intelligence’ >>

   

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Description of Strategic Research > Market Segmentation

Market research providers of strategic research in market segmentation. Look for companies providing research used to describe the types of customers within a market. By using a combination of mathematical techniques and research methods, customers can be grouped for example according to needs, wants, attitudes, habits, and/or behaviors.

Related Resources


A Practical Guide To Market Segmentation | White Paper

Paul Hague, Director, B2B International

There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. | Read White Paper »


Cluster Analysis Gets Complicated | White Paper

Rajan Sambandam, TRC

Segmentation studies using cluster analysis have become commonplace. However, the data may be affected by collinearity, which can have a strong impact and affect the results of the analysis unless addressed. This article investigates what level presents a problem, why it's a problem, and how to get around it. Simulated data allows a clear demonstration of the issue without clouding it with extraneous factors. | Read White Paper »


Segmenting for Success | Article

Sawtooth Technologies, Inc.

Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies, Inc. highlights the benefits, approach, and uses of segmenting a market in such a way. | Read Article »


The Needs of a Segment Should Drive Design | Article

Gail Ritacco, Vice President, Product Ventures

Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. | Read Article »


Research on Trends: Influentials, Innovators & Early Adopters | White Paper

WAC Survey and Strategic Consulting

This content discusses the phenomenon of trends, noting five distinct consumer segments and their influence on trends. | Read White Paper »


Don’t Give Up On That Segmentation Study – Do It Smarter | Article

Chadwick Martin Bailey, Inc.

In uncertain economic times, segmentation of your market can be difficult. This article covers top concerns addressing strategists and provides actionable insight. | Read Article »


Why Should My Company Care About Being “Green”? | Article

Joe Bates, Vice President, Rockbridge Associates

The race to be “green” is heating up as never before. It is impossible to watch television or read the news headlines without seeing something related to green products and marketing. In their annual National Technology Readiness Survey, Rockbridge conducted a “green” segmentation uncovering segments that are demographically unique and targetable. | Read Article »


Database Scoring with Object Based Segmentation | White Paper

Rajan Sambandam, TRC

Segmentation created from company databases are often lacking the rich segmentation schemes formed by attitudinal surveys. A new approach is Object based segmentation that uses database variables at the basis for forming attitudinal segments, leaving both markets classifiable with clear demographic segments. TRC compares traditional segmentation analysis with Object based. | Read White Paper »


Multicultural Marketing in Contemporary U.S. Markets | White Paper

Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group

Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. | Read White Paper »


Segmentation Success | White Paper

Michael Sosnowski, TRC

This paper explains the basic building blocks of the segmentation process and its implementation. | Read White Paper »


Market Segmentation: One Method, Four Examples | Case Study

Rajan Sambandam, TRC

Effective market segmentation requires an understanding of the market and the skilled art of finding the appropriate segments. TRC gives four examples of this method's application with results. | Read Case Study »

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