Strategic Research > Market Segmentation

Providers 1 to 20 out of 73
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Market Research Training for Teams or Individuals from Research Rockstar

Research Rockstar offers 27 topics and 3 delivery modes for all your training needs: self-paced, virtual classroom (instructor-led), & on-site (for private groups). Classes are fun, interactive & current. Topics include project management, report writing, market segmentation & more. Click to visit the Research Rockstar Training Store Learn more »

Market Research Training for Teams or Individuals from Research Rockstar
 

1.

Aeffect, Inc.

Phone: (847) 267-0169, Deerfield, IL

Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome...
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2.

B2B International

Phone: (914) 761-1909, White Plains, NY

B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies....
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3.

Deep See Research

Phone: (914) 948-8833, White Plains, NY

Deep See specializes in international consumer research, delivering insight that drives real action. With an established global network of offices......
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4.

ORC International

Phone: (800) 444-4672, Princeton, NJ

Part of ORC International

ORC International is a full-service global research firm....
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5.

ICR

Phone: (484) 840-4300, Media, PA

ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues. ...
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6.

IFOP North America

Phone: (416) 964-9222, Toronto, Canada

A mid-sized, full-service ad hoc qual & quant research consultancy. Proprietary methods, global resources. Collaboration through sector alignment....
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7.

Insight Strategy Group

Phone: (212) 584-2323, New York, NY

Insight Strategy Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers....
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http://www.insightstrategygroup.com  
 
 

8.

Insights in Marketing

Phone: (847) 853-0500, Wilmette, IL

Insights in Marketing is a marketing research consultancy that uncovers insights that matter to drive business growth....
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9.

Ipsos

Phone: (212) 265-3200, New York, NY

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management....
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10.

Ken Warwick & Associates, Inc.

Phone: (732) 294-9188, Marlboro, NJ

Consultants in strategic research design and analysis. Experts in new-product development, market segmentation, multivariate analysis....
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11.

LHK Partners, Inc.

Phone: (610) 325-3400, Newtown Square, PA

LHK Partners is a full-service marketing research firm offering customized research and consulting services to a variety of industries worldwide....
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12.

Locately

Phone: (617) 501-3544, Boston, MA

The next-generation intercept: GPS location analytics with in-the-moment mobile surveys. Marketing effectiveness, shopper insights, path to purchase....
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13.

MSW Research

Phone: (516) 394-6000, Lake Success, NY

MSW provides research based, brand strategy consultancy to support an integrated brand experience...
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14.

Maritz Research

Phone: (877) 4-MARITZ, Fenton, MO

Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery....
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15.

Market Decisions

Phone: (207) 767-6440, Portland, ME

Moderator run focus group facility. Suite includes: 18’ by 20’ meeting room w/ mirror, whiteboard, border railing, 1/2" fixed video and DVD recording...
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16.

Market Probe

Phone: (414) 778-6000, Milwaukee, WI

Market Probe is a global company, specializing in stakeholder market research. We appear among the Honomichl list of Top 50 US Firms....
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http://www.marketprobe.com  
 
 

17.

MarketTools

Phone: (866) 499-3750, Florham Park, NJ

MarketTools, a part of MetrixLab provides online research in over 50 countries globally....
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18.

Marketing Solutions Corporation

Phone: (973) 540-9133, Cedar Knolls, NJ

A full-service independent market research firm providing quantitative and qualitative research and long-term analytical support to valued clients....
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19.

Moosbrugger Marketing Research

Phone: (864) 944-8965, Salem, SC

A nationwide full-service marketing research firm with a strategic consulting perspective. Clear concise communications...
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20.

National Analysts Worldwide

Phone: (215) 496-6800, Philadelphia, PA

Research/strategic consulting - specialization: segmentation, opportunity assessment, forecasting/pricing, positioning, brand strategy & customer exp...
Read more about National Analysts Worldwide »

 
 
 
 

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Related Articles

White Paper
A Practical Guide To Market Segmentation

by Paul Hague, Director, B2B International

A Practical Guide To Market SegmentationThere are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. Read White Paper »

 
Article
Addressing Concerns Over Market Segmentation in Uncertain Times

by Josh Mendelsohn, Chadwick Martin Bailey, Inc.

This article addresses major concerns about conducting segmentation studies in the current economic situation and how to overcome these challenges. Read Article »

 
White Paper
Cluster Analysis Gets Complicated

by Rajan Sambandam, TRC

Cluster Analysis Gets ComplicatedSegmentation studies using cluster analysis have become commonplace. However, the data may be affected by collinearity, which can have a strong impact and affect the results of the analysis unless addressed. This article investigates what level presents a problem, why it's a problem, and how to get around it. Simulated data allows a clear demonstration of the issue without clouding it with extraneous factors. Read White Paper »

 
Article
Segmenting for Success

by Sawtooth Technologies Consulting Group

Segmenting for SuccessSegmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies highlights the benefits, approach, and uses of segmenting a market in such a way. Read Article »

 
Article
The Needs of a Segment Should Drive Design

by Gail Ritacco, Vice President, Product Ventures

Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. Read Article »

 
White Paper
Lessons Learned In Market Segmentation

by SDR Consulting

Lessons Learned In Market SegmentationThis paper covers some of the challenges in market segmentation - finding the right approach, uncovering new segments, and getting actionable results. SDR Consulting identifies certain practices that are often associated with successful segmentation programs. Read White Paper »

 
Article
Being Smart about Mobile

by Labbrand

Being Smart about MobileThere has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy. Read Article »

 
White Paper
Implementation Tactics For Segmentation

by SDR Consulting

Implementation Tactics For SegmentationFor many firms, market segmentation has failed, not so much because there was a failure to find appropriate segments, but more often because there was an inability to translate the segment definitions to customer and prospect databases. This paper describes the use of custom segmentation in comparison with a traditional approach. Read White Paper »

 
Case Study
Advocacy and the Revenue Narrative: A Case Study

by Don Ryan, Vice President, Technology Practice, Market Probe, Inc.

Don Ryan demonstrates the direct linkage between advocacy and measuring business performance. Ryan uses a 2011 survey of IT decision makers to illustrate Market Probe’s approach to using advocacy to measure customer experience and link it to specific financial and business outcomes, a methodology relevant across B2B and B2C sectors. Read Case Study »

 
Article
Market Segmentation Studies: 5 Ways to Get the Most Out of Your Efforts

by Gina Woodall, Senior VP, Rockbridge Associates

Market Segmentation Studies: 5 Ways to Get the Most Out of Your EffortsWhat can researchers do to help clients gain a more intimate understanding of the different segments of their market? Read Article »

 
Article
Don’t Give Up On That Segmentation Study – Do It Smarter

by Chadwick Martin Bailey, Inc.

In uncertain economic times, segmentation of your market can be difficult. This article covers top concerns addressing strategists and provides actionable insight. Read Article »

 
White Paper
Multicultural Marketing in Contemporary U.S. Markets

by Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group

Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. Read White Paper »

 
White Paper
Database Scoring with Object Based Segmentation

by Rajan Sambandam, TRC

Database Scoring with Object Based SegmentationSegmentation created from company databases are often lacking the rich segmentation schemes formed by attitudinal surveys. A new approach is Object based segmentation that uses database variables at the basis for forming attitudinal segments, leaving both markets classifiable with clear demographic segments. TRC compares traditional segmentation analysis with Object based. Read White Paper »

 
Article
Why Should My Company Care About Being “Green”?

by Joe Bates, Vice President, Rockbridge Associates

Why Should My Company Care About Being “Green”?The race to be “green” is heating up as never before. It is impossible to watch television or read the news headlines without seeing something related to green products and marketing. In their annual National Technology Readiness Survey, Rockbridge conducted a “green” segmentation uncovering segments that are demographically unique and targetable. Read Article »

 
Article
MaxDiff: A New Way to Prioritize Benefit Statements

by Sawtooth Technologies Consulting Group

MaxDiff: A New Way to Prioritize Benefit StatementsMaxDiff is a great methodology for prioritizing benefit statements. You’ll learn which statements resonate most with your market in this article. Read Article »

 
Article
Predictive Segmentation Enables Optimal Targeting of Your Customer Database

by Customer Lifecycle, LLC

Predictive Segmentation Enables Optimal Targeting of Your Customer DatabaseTraditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior. Read Article »

 

 

Article
How to Identify the Most Profitable Targets

by Copernicus Marketing Consulting and Research

How to Identify the Most Profitable TargetsA top ten list of criteria used to identify financially-optimal targets. Read Article »

 
White Paper
Segmentation Success

by Michael Sosnowski, TRC

Segmentation SuccessThis paper explains the basic building blocks of the segmentation process and its implementation. Read White Paper »

 
Case Study
Market Segmentation: One Method, Four Examples

by Rajan Sambandam, TRC

Market Segmentation: One Method, Four ExamplesEffective market segmentation requires an understanding of the market and the skilled art of finding the appropriate segments. TRC gives four examples of this method's application with results. Read Case Study »

 
Article
Creating Actionable Segmentation: How You Can Harness the Power for Your Organization

by Lisa Gudding, GfK

Creating Actionable Segmentation: How You Can Harness the Power for Your OrganizationThis 2009 case study of oil giant BP describes the design and implementation of a global segmentation project. Read Article »

 
Article
Afro Punk - The Newest Emerging African American Identity

by Glenn Weissman, VP Business Development & Marketing, Ebony Systems

Afro Punk - The Newest Emerging African American IdentityAs American marketers, we love to segment populations, and assign definitions and labels to reflect those segments. Segmentation enables us to drill down identities to a minute and finite level in order to tailor marketing initiatives to micro levels in the hope of increasing response, enabling conversions and motivating people to take a particular action. Read Article »

 
Article
Stay Visible & Relevant Or Lose Loyal Customers During The Downturn

by Mara Friedman, MARAFriedman Brand Strategist

This newsletter article discusses the importance of creating demand during an economic downturn to retain brand loyalty and come out strong at the back end. To do so puts a burden on knowing one’s target audience intimately, and having the right brand strategy tools to obtain this understanding. Read Article »

 
White Paper
Segmentation Overview

by Customer Lifecycle, LLC

Segmentation OverviewThe decision of which buyers to pursue is among the most important that a company will make. A segmentation study is critical in making this decision. The core of the analysis in a segmentation study consists of the following steps. Read White Paper »

 
Media
How to Improve Your Market Segmentation

by TRC

How to Improve Your Market SegmentationBob Hull from TRC talks about a market research technique for market segmentation and ways of improving them. Read Media »

 
Article
Why Doesn't My Market Segmentation Work?

by Copernicus Marketing Consulting and Research

This article shares scenarios where you might run into problems with market segmentation. Read Article »

 
Article
Research with Boomers and Seniors: 3 things you need to know

by Doyle Research Associates, Inc.

Research with Boomers and Seniors: 3 things you need to knowWith ever-increasing longevity, Baby Boomer and Senior populations continue to grow at an incredible pace. Their careers are lasting longer, they are more active than ever before, and enjoy more disposable income than their predecessors. As you think through your strategy for including Boomers and Seniors in qualitative research, there are a few considerations to ensure you get the most out of your engagement with these groups. Read Article »

 
Article
Good Versus Bad Market Segmentation

by Copernicus Marketing Consulting and Research

Good Versus Bad Market SegmentationThe qualities of good market segmentation include the results - does the research yield distinct, proprietary, highly profitable market segments? Copernicus Marketing Consulting and Research shares their 5 steps toward good market segmentation. Read Article »

 
Article
Research with Minority Populations

by Labbrand

Research with Minority PopulationsEthnic minorities across the globe are becoming a growing economic force with immense buying power. How do brands tap into this increased demand? Read Article »

 
Market Research Book
Project Scope: Market Segmentation

by Kathryn Korostoff, Research Rockstar LLC

While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about a common project type: market segmentation. Read Market Research Book »

 
White Paper
Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 1: Acquisition

by Customer Lifecycle, LLC

Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 1: AcquisitionEach stage in the customer lifecycle — acquisition, service, growth, retention — has its own unique customer needs, attitudes and behaviors. The goal for customer acquisition should be deciding which prospects most closely match a company’s "ideal prospect" profile. Read White Paper »

 
Article
Segmentation Woes: Avoiding Vivid Descriptors and Fuzzy Segments

by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

Learn how qualitative research can be more targeted and effective. Using segmentation analysis to create focus groups requires you to both understand the technical definitions of the segments and to develop statisical-based screening questions that select "pure types" for each segment. Read Article »

 
Media
Using Research To Drive Business Impact

by Market Probe

Using Research To Drive Business ImpactPresentation by Tim McCutcheon, Senior Vice President of MarketProbe. Read Media »