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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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Copernicus Marketing Consulting and Research Boston, MA - Phone: (617) 449-4200 Copernicus is a research-driven marketing consulting firm in the business of transforming companies.... |
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Amherst, NY - Phone: (716) 836-8683 Combining the latest behavioral and psychographic research techniques with advanced analytics to bring you practical, actionable results... |
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Exton, PA - Phone: (800) 314 4630 QMS Partners is a full-service marketing research company, with expertise ranging from research strategy and design to analysis and reporting... |
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Cambridge, MA - Phone: (617) 613-6000 Forrester Research is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders. ... |
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Indianapolis, IN - Phone: (317) 252-4500 G & S Research provides primary market research services to pharmaceutical, biotech, medical device, and diagnostics firms worldwide. Offering a full ... |
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Cedar Grove, NJ - Phone: (973) 239-6900 Full-service research consultancy specializing in brand equity, brand tracking, tactical research and other custom quantitative services.... |
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Atlanta, GA - Phone: (770) 650-8495 Market research, competitive intelligence, and strategy consulting for B2B/industrial clients and economic development agencies.... |
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GfK Custom Research North America New York, NY - Phone: (212) 240-5300 A full-service fact-based consultancy, GfK Custom Research North America is part of the GfK Group, the world's fifth-largest market research company.... |
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London SE1 9UL, United Kingdom - Phone: +4420-7890-9933 GfK Global CR is one of the world’s largest, fast growing fact-based consulting firms with deep roots in research and marketing science. Ranked amongs... |
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New York, NY - Phone: (212) 660-0110 Goodmind is a full-service market research company specializing in online qualitative research, usability studies, custom quant, and recruiting.... |
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Westport, CT - Phone: (203) 221-0411 Greenfield Consulting Group is a qualitative consultancy serving the consumer and B2B marketing needs of a diverse range of clients, globally.... |
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Chicago, IL - Phone: (312) 726-1981 We provide a full range of qualitative market research and strategic marketing services for middle market businesses throughout the United States.... |
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Hase/Schannen Research Associates Hamilton, NJ - Phone: (609) 799-3939 Full-service firm. Quantitative & qualitative. Broad array of industries. B2B, medical, consumers. Sophisticated statistical analysis & modeling.... |
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Somerset, NJ - Phone: (800) 416-0555 Broad range of integrated market research, analytics and consulting services to emerging and established pharma, medical device and biotech clients... |
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Media, PA - Phone: (484) 840-4300 ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues. Globally in 90+ countries... |
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Toronto, Canada - Phone: (416) 964-9222 A mid-sized, full-service ad hoc qual & quant research consultancy. Proprietary methods, global resources. Collaboration through sector allignment.... |
 
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New York, NY - Phone: (212) 584-2323 Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth... |
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JRA, J. Reckner Associates, Inc. Montgomeryville, PA - Phone: (215) 822-6220 Marketing and sensory research company. Industry experience includes: pharma, health care, food, beverage, personal and household care, financial... |
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Karchner Marketing Research, LLC Collegeville, PA - Phone: (610) 489-0509 Founded in 2003 - healthcare & general market research. Conduct 50 studies/yr for end clients, ad agencies & market research firms.... |
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Description of Strategic Research > Market Segmentation
Market research providers of strategic research in market segmentation. Look for companies providing research used to describe the types of customers within a market. By using a combination of mathematical techniques and research methods, customers can be grouped for example according to needs, wants, attitudes, habits, and/or behaviors.
Related Resources
A Practical Guide To Market Segmentation | White Paper
Paul Hague, Director, B2B International
| There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. | Read White Paper » |
Cluster Analysis Gets Complicated | White Paper
Rajan Sambandam, TRC
| Segmentation studies using cluster analysis have become commonplace. However, the data may be affected by collinearity, which can have a strong impact and affect the results of the analysis unless addressed. This article investigates what level presents a problem, why it's a problem, and how to get around it. Simulated data allows a clear demonstration of the issue without clouding it with extraneous factors. | Read White Paper » |
The Needs of a Segment Should Drive Design | Article
Gail Ritacco, Vice President, Product Ventures
| Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. | Read Article » |
Why Should My Company Care About Being “Green”? | Article
Joe Bates, Vice President, Rockbridge Associates
| The race to be “green” is heating up as never before. It is impossible to watch television or read the news headlines without seeing something related to green products and marketing. In their annual National Technology Readiness Survey, Rockbridge conducted a “green” segmentation uncovering segments that are demographically unique and targetable. | Read Article » |
Database Scoring with Object Based Segmentation | White Paper
Rajan Sambandam, TRC
| Segmentation created from company databases are often lacking the rich segmentation schemes formed by attitudinal surveys. A new approach is Object based segmentation that uses database variables at the basis for forming attitudinal segments, leaving both markets classifiable with clear demographic segments. TRC compares traditional segmentation analysis with Object based. | Read White Paper » |
Multicultural Marketing in Contemporary U.S. Markets | White Paper
Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group
| Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. | Read White Paper » |
Market Segmentation: One Method, Four Examples | Case Study
Rajan Sambandam, TRC
| Effective market segmentation requires an understanding of the market and the skilled art of finding the appropriate segments. TRC gives four examples of this method's application with results. | Read Case Study » |
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Services related to Strategic Research > Market Segmentation
Types of Research
Consumer Research
Modeling & Predictive Research > Market Simulation
New Venture Analysis & Research
Strategic Research
Strategic Research > Market Opportunity Evaluation
Research Techniques & Services
Analytical Services > Census Data / Demographic Analysis / Geo-Demographic Clustering
Analytical Services > Segmentation
Market Research Software
Demographic Analysis Software
Geographic Information System Software
Market Segmentation Software
Audiences, Industries & Market Specialties
Consumers
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