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Strategic Research > Market Segmentation

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Providers 1 to 20 out of 96:

5.

Forrester Research, Inc.

Cambridge, MA - Phone: (617) 613-6000

Forrester Research is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders. ...Read more about ‘Forrester Research, Inc.’ >>

  http://www.forrester.com
6.

G & S Research, Inc.

Indianapolis, IN - Phone: (317) 252-4500

G & S Research provides primary market research services to pharmaceutical, biotech, medical device, and diagnostics firms worldwide. Offering a full ...Read more about ‘G & S Research, Inc.’ >>

   
7.

Gallagher-Lee Research, Inc.

Cedar Grove, NJ - Phone: (973) 239-6900

Full-service research consultancy specializing in brand equity, brand tracking, tactical research and other custom quantitative services....Read more about ‘Gallagher-Lee Research, Inc.’ >>

  http://www.gallagherlee.com
8.

Geo Strategy Partners

Atlanta, GA - Phone: (770) 650-8495

Market research, competitive intelligence, and strategy consulting for B2B/industrial clients and economic development agencies....Read more about ‘Geo Strategy Partners’ >>

  http://www.geostrategypartners.com
9.

GfK Custom Research North America

New York, NY - Phone: (212) 240-5300

A full-service fact-based consultancy, GfK Custom Research North America is part of the GfK Group, the world's fifth-largest market research company....Read more about ‘GfK Custom Research North America’ >>

  http://www.gfkamerica.com
10.

GfK Global Custom Research

London SE1 9UL, United Kingdom - Phone: +4420-7890-9933

GfK Global CR is one of the world’s largest, fast growing fact-based consulting firms with deep roots in research and marketing science. Ranked amongs...Read more about ‘GfK Global Custom Research’ >>

  http://www.gfk.com
11.

Goodmind

New York, NY - Phone: (212) 660-0110

Goodmind is a full-service market research company specializing in online qualitative research, usability studies, custom quant, and recruiting....Read more about ‘Goodmind’ >>

  http://www.goodmind.net
12.

Greenfield Consulting Group

Westport, CT - Phone: (203) 221-0411

Greenfield Consulting Group is a qualitative consultancy serving the consumer and B2B marketing needs of a diverse range of clients, globally....Read more about ‘Greenfield Consulting Group’ >>

   
13.

Ground Floor Partners

Chicago, IL - Phone: (312) 726-1981

We provide a full range of qualitative market research and strategic marketing services for middle market businesses throughout the United States....Read more about ‘Ground Floor Partners’ >>

   
14.

Hase/Schannen Research Associates

Hamilton, NJ - Phone: (609) 799-3939

Full-service firm. Quantitative & qualitative. Broad array of industries. B2B, medical, consumers. Sophisticated statistical analysis & modeling....Read more about ‘Hase/Schannen Research Associates’ >>

   
15.

inVentiv Advance Insights

Somerset, NJ - Phone: (800) 416-0555

Broad range of integrated market research, analytics and consulting services to emerging and established pharma, medical device and biotech clients...Read more about ‘inVentiv Advance Insights’ >>

  http://www.inventivhealth.com
16.

ICR

Media, PA - Phone: (484) 840-4300

ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues. Globally in 90+ countries...Read more about ‘ICR’ >>

  http://www.icrsurvey.com
17.

IFOP North America

Toronto, Canada - Phone: (416) 964-9222

A mid-sized, full-service ad hoc qual & quant research consultancy. Proprietary methods, global resources. Collaboration through sector allignment....Read more about ‘IFOP North America’ >>

Show Our Print Ad »   http://www.ifop.com
18.

Insight Research Group

New York, NY - Phone: (212) 584-2323

Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth...Read more about ‘Insight Research Group’ >>

   
19.

JRA, J. Reckner Associates, Inc.

Montgomeryville, PA - Phone: (215) 822-6220

Marketing and sensory research company. Industry experience includes: pharma, health care, food, beverage, personal and household care, financial...Read more about ‘JRA, J. Reckner Associates, Inc.’ >>

  http://www.reckner.com
20.

Karchner Marketing Research, LLC

Collegeville, PA - Phone: (610) 489-0509

Founded in 2003 - healthcare & general market research. Conduct 50 studies/yr for end clients, ad agencies & market research firms....Read more about ‘Karchner Marketing Research, LLC’ >>

  http://www.kmrinsights.com

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Description of Strategic Research > Market Segmentation

Market research providers of strategic research in market segmentation. Look for companies providing research used to describe the types of customers within a market. By using a combination of mathematical techniques and research methods, customers can be grouped for example according to needs, wants, attitudes, habits, and/or behaviors.

Related Resources


A Practical Guide To Market Segmentation | White Paper

Paul Hague, Director, B2B International

There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. | Read White Paper »


Cluster Analysis Gets Complicated | White Paper

Rajan Sambandam, TRC

Segmentation studies using cluster analysis have become commonplace. However, the data may be affected by collinearity, which can have a strong impact and affect the results of the analysis unless addressed. This article investigates what level presents a problem, why it's a problem, and how to get around it. Simulated data allows a clear demonstration of the issue without clouding it with extraneous factors. | Read White Paper »


The Needs of a Segment Should Drive Design | Article

Gail Ritacco, Vice President, Product Ventures

Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. | Read Article »


Why Should My Company Care About Being “Green”? | Article

Joe Bates, Vice President, Rockbridge Associates

The race to be “green” is heating up as never before. It is impossible to watch television or read the news headlines without seeing something related to green products and marketing. In their annual National Technology Readiness Survey, Rockbridge conducted a “green” segmentation uncovering segments that are demographically unique and targetable. | Read Article »


Database Scoring with Object Based Segmentation | White Paper

Rajan Sambandam, TRC

Segmentation created from company databases are often lacking the rich segmentation schemes formed by attitudinal surveys. A new approach is Object based segmentation that uses database variables at the basis for forming attitudinal segments, leaving both markets classifiable with clear demographic segments. TRC compares traditional segmentation analysis with Object based. | Read White Paper »


Multicultural Marketing in Contemporary U.S. Markets | White Paper

Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group

Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. | Read White Paper »


Market Segmentation: One Method, Four Examples | Case Study

Rajan Sambandam, TRC

Effective market segmentation requires an understanding of the market and the skilled art of finding the appropriate segments. TRC gives four examples of this method's application with results. | Read Case Study »

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