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Strategic Research > Market Segmentation

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Providers 1 to 20 out of 80:

4.

ICR

Media, PA - Phone: (484) 840-4300

ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues. Globally in 90+ countries...Read more about ‘ICR’ >>

  http://www.icrsurvey.com
5.

IFOP North America

Toronto, Canada - Phone: (416) 964-9222

A mid-sized, full-service ad hoc qual & quant research consultancy. Proprietary methods, global resources. Collaboration through sector allignment....Read more about ‘IFOP North America’ >>

  http://www.ifop.com
6.

Insight Research Group

New York, NY - Phone: (212) 584-2323

Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth...Read more about ‘Insight Research Group’ >>

   
7.

Karchner Marketing Research, LLC

Collegeville, PA - Phone: (610) 489-0509

Founded in 2003 - healthcare & general market research. Conduct 50 studies/yr for end clients, ad agencies & market research firms....Read more about ‘Karchner Marketing Research, LLC’ >>

  http://www.kmrinsights.com
8.

Ken Warwick & Associates, Inc.

Marlboro, NJ - Phone: (732) 294-9188

Consultants in strategic research design and analysis. Experts in new-product development, market segmentation, multivariate analysis....Read more about ‘Ken Warwick & Associates, Inc.’ >>

   
9.

Leo J. Shapiro and Associates

Chicago, IL - Phone: (312) 321-8111

Premier market research company with large professional staff trained in qualitative and quantitative techniques as well as consulting services....Read more about ‘Leo J. Shapiro and Associates’ >>

  http://www.ljs.com
10.

M/A/R/C® Research

Irving, TX - Phone: (800) 884-MARC (6272)

M/A/R/C® Research is a full-service marketing research & consulting firm offering innovative qualitative & quantitative methodologies....Read more about ‘M/A/R/C® Research’ >>

  http://www.MARCresearch.com
11.

MSW Research

Lake Success, NY - Phone: (516) 394-6000

MSW provides research based, brand strategy consultancy to support an integrated brand experience...Read more about ‘MSW Research’ >>

  http://www.mswresearch.com
12.

Maritz Research

Fenton, MO - Phone: (877) 4-MARITZ

Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery....Read more about ‘Maritz Research’ >>

  http://www.maritzresearch.com
13.

Market Decisions

Portland, ME - Phone: (207) 767-6440

Moderator run focus group facility. Suite includes: 18’ by 20’ meeting room w/ mirror, whiteboard, border railing, 1/2" fixed video and DVD recording...Read more about ‘Market Decisions’ >>

   
14.

Market Probe, Inc.

Milwaukee, WI - Phone: (414) 778-6000

Leading global market research firm specializing in stakeholder research, helping clients achieve business goals and protect long-term assets...Read more about ‘Market Probe, Inc.’ >>

   
15.

Market Solutions Group

Scottsdale , AZ - Phone: (480) 393-1200

Market Solutions Group, a full service marketing research company, designs and implements research solutions and applies advanced research technique...Read more about ‘Market Solutions Group’ >>

  http://www.marketsolutionsresearch.com
16.

Marketing Analysts, Inc.

Charleston, SC - Phone: (843) 797-8900x119

In business since 1982, MAi offers insightfull leading edge marketing research design and analysis, helping clients grow their business....Read more about ‘Marketing Analysts, Inc.’ >>

  http://www.mairesearch.com
17.

Meyers Research Center

New York, NY - Phone: (800) 221-5015

Meyers Research Center is the leading full service provider of Shopper Insights at the point-of-sale....Read more about ‘Meyers Research Center’ >>

  http://www.meyersresearch.com
18.

Moosbrugger Marketing Research

Salem, SC - Phone: (864) 944-8965

A nationwide full-service marketing research firm with a strategic consulting perspective. Clear concise communications...Read more about ‘Moosbrugger Marketing Research’ >>

  http://www.moosbruggerinc.org/about.php
19.

Mulberry Street Market Intelligence

Gig Harbor, WA - Phone: (805) 441-7447

Offering research on satisfaction, loyalty, retention, branding, purchase drivers, attitudes, awareness and perceptions, ad effectiveness and more...Read more about ‘Mulberry Street Market Intelligence’ >>

  http://www.msmarketintel.com
20.

mindshare

Williamsville, NY - Phone: (716) 629-3200

Your full service market research partner, providing strong, reliable insight for the most discriminating client....Read more about ‘mindshare’ >>

   

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Description of Strategic Research > Market Segmentation

Market research providers of strategic research in market segmentation. Look for companies providing research used to describe the types of customers within a market. By using a combination of mathematical techniques and research methods, customers can be grouped for example according to needs, wants, attitudes, habits, and/or behaviors.

Related Resources


A Practical Guide To Market Segmentation | White Paper

Paul Hague, Director, B2B International

There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. | Read White Paper »


Addressing Concerns Over Market Segmentation in Uncertain Times | Article

Josh Mendelsohn, Chadwick Martin Bailey, Inc.

This article addresses major concerns about conducting segmentation studies in the current economic situation and how to overcome these challenges. | Read Article »


Cluster Analysis Gets Complicated | White Paper

Rajan Sambandam, TRC

Segmentation studies using cluster analysis have become commonplace. However, the data may be affected by collinearity, which can have a strong impact and affect the results of the analysis unless addressed. This article investigates what level presents a problem, why it's a problem, and how to get around it. Simulated data allows a clear demonstration of the issue without clouding it with extraneous factors. | Read White Paper »


Segmenting for Success | Article

Sawtooth Technologies, Inc.

Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies, Inc. highlights the benefits, approach, and uses of segmenting a market in such a way. | Read Article »


The Needs of a Segment Should Drive Design | Article

Gail Ritacco, Vice President, Product Ventures

Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. | Read Article »


Lessons Learned In Market Segmentation | White Paper

SDR Consulting

This paper covers some of the challenges in market segmentation - finding the right approach, uncovering new segments, and getting actionable results. SDR Consulting identifies certain practices that are often associated with successful segmentation programs. | Read White Paper »


Implementation Tactics For Segmentation | White Paper

SDR Consulting

For many firms, market segmentation has failed, not so much because there was a failure to find appropriate segments, but more often because there was an inability to translate the segment definitions to customer and prospect databases. This paper describes the use of custom segmentation in comparison with a traditional approach. | Read White Paper »


Research on Trends: Influentials, Innovators & Early Adopters | White Paper

WAC Survey and Strategic Consulting

This content discusses the phenomenon of trends, noting five distinct consumer segments and their influence on trends. | Read White Paper »


Don’t Give Up On That Segmentation Study – Do It Smarter | Article

Chadwick Martin Bailey, Inc.

In uncertain economic times, segmentation of your market can be difficult. This article covers top concerns addressing strategists and provides actionable insight. | Read Article »


Database Scoring with Object Based Segmentation | White Paper

Rajan Sambandam, TRC

Segmentation created from company databases are often lacking the rich segmentation schemes formed by attitudinal surveys. A new approach is Object based segmentation that uses database variables at the basis for forming attitudinal segments, leaving both markets classifiable with clear demographic segments. TRC compares traditional segmentation analysis with Object based. | Read White Paper »


Why Should My Company Care About Being “Green”? | Article

Joe Bates, Vice President, Rockbridge Associates

The race to be “green” is heating up as never before. It is impossible to watch television or read the news headlines without seeing something related to green products and marketing. In their annual National Technology Readiness Survey, Rockbridge conducted a “green” segmentation uncovering segments that are demographically unique and targetable. | Read Article »


Multicultural Marketing in Contemporary U.S. Markets | White Paper

Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group

Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. | Read White Paper »


MaxDiff: A New Way to Prioritize Benefit Statements | Article

Sawtooth Technologies, Inc.

MaxDiff is a great methodology for prioritizing benefit statements. You’ll learn which statements resonate most with your market in this article. | Read Article »


How to Identify the Most Profitable Targets | Article

Copernicus Marketing Consulting and Research

A top ten list of criteria used to identify financially-optimal targets. | Read Article »


Segmentation Success | White Paper

Michael Sosnowski, TRC

This paper explains the basic building blocks of the segmentation process and its implementation. | Read White Paper »


Creating Actionable Segmentation: How You Can Harness the Power for Your Organization | Article

Lisa Gudding, GfK

This 2009 case study of oil giant BP describes the design and implementation of a global segmentation project. | Read Article »


Market Segmentation: One Method, Four Examples | Case Study

Rajan Sambandam, TRC

Effective market segmentation requires an understanding of the market and the skilled art of finding the appropriate segments. TRC gives four examples of this method's application with results. | Read Case Study »


Stay Visible & Relevant Or Lose Loyal Customers During The Downturn | Article

Mara Friedman, MARAFriedman Brand Strategist

This newsletter article discusses the importance of creating demand during an economic downturn to retain brand loyalty and come out strong at the back end. To do so puts a burden on knowing one’s target audience intimately, and having the right brand strategy tools to obtain this understanding. Read this article to learn about these strategic methods. | Read Article »


Why Doesn't My Market Segmentation Work? | Article

Copernicus Marketing Consulting and Research

This article shares scenarios where you might run into problems with market segmentation. | Read Article »


Good Versus Bad Market Segmentation | Service

Copernicus Marketing Consulting and Research

The qualities of good market segmentation include the results - does the research yield distinct, proprietary, highly profitable market segments? Copernicus Marketing Consulting and Research shares their 5 steps toward good market segmentation. | Read Service »

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