Strategic Research > Market Segmentation
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(in randomized alpha order, starting with "I", after featured listings)
Market Research Training for Teams or Individuals from Research Rockstar
Research Rockstar offers 27 topics and 3 delivery modes for all your training needs: self-paced, virtual classroom (instructor-led), & on-site (for private groups). Classes are fun, interactive & current. Topics include project management, report writing, market segmentation & more. Click to visit the Research Rockstar Training Store Learn more »
1.
Aeffect, Inc.
Phone: (847) 267-0169, Deerfield, IL
Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome...
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2.
B2B International
Phone: (914) 761-1909, White Plains, NY
B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies....
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3.
Deep See Research
Phone: (914) 948-8833, White Plains, NY
Deep See specializes in international consumer research, delivering insight that drives real action. With an established global network of offices......
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4.
ORC International
Phone: (800) 444-4672, Princeton, NJ
Part of ORC International
ORC International is a full-service global research firm....
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5.
ICR
Phone: (484) 840-4300, Media, PA
ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues. ...
Read more about ICR »
6.
IFOP North America
Phone: (416) 964-9222, Toronto, Canada
A mid-sized, full-service ad hoc qual & quant research consultancy. Proprietary methods, global resources. Collaboration through sector alignment....
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7.
Insight Strategy Group
Phone: (212) 584-2323, New York, NY
Insight Strategy Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers....
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8.
Insights in Marketing
Phone: (847) 853-0500, Wilmette, IL
Insights in Marketing is a marketing research consultancy that uncovers insights that matter to drive business growth....
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9.
Ipsos
Phone: (212) 265-3200, New York, NY
Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management....
Read more about Ipsos »
10.
Ken Warwick & Associates, Inc.
Phone: (732) 294-9188, Marlboro, NJ
Consultants in strategic research design and analysis. Experts in new-product development, market segmentation, multivariate analysis....
Read more about Ken Warwick & Associates, Inc. »
11.
LHK Partners, Inc.
Phone: (610) 325-3400, Newtown Square, PA
LHK Partners is a full-service marketing research firm offering customized research and consulting services to a variety of industries worldwide....
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12.
Locately
Phone: (617) 501-3544, Boston, MA
The next-generation intercept: GPS location analytics with in-the-moment mobile surveys. Marketing effectiveness, shopper insights, path to purchase....
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13.
MSW Research
Phone: (516) 394-6000, Lake Success, NY
MSW provides research based, brand strategy consultancy to support an integrated brand experience...
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14.
Maritz Research
Phone: (877) 4-MARITZ, Fenton, MO
Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery....
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15.
Market Decisions
Phone: (207) 767-6440, Portland, ME
Moderator run focus group facility. Suite includes: 18’ by 20’ meeting room w/ mirror, whiteboard, border railing, 1/2" fixed video and DVD recording...
Read more about Market Decisions »
16.
Market Probe
Phone: (414) 778-6000, Milwaukee, WI
Market Probe is a global company, specializing in stakeholder market research. We appear among the Honomichl list of Top 50 US Firms....
Read more about Market Probe »
17.
MarketTools
Phone: (866) 499-3750, Florham Park, NJ
MarketTools, a part of MetrixLab provides online research in over 50 countries globally....
Read more about MarketTools »
18.
Marketing Solutions Corporation
Phone: (973) 540-9133, Cedar Knolls, NJ
A full-service independent market research firm providing quantitative and qualitative research and long-term analytical support to valued clients....
Read more about Marketing Solutions Corporation »
19.
Moosbrugger Marketing Research
Phone: (864) 944-8965, Salem, SC
A nationwide full-service marketing research firm with a strategic consulting perspective. Clear concise communications...
Read more about Moosbrugger Marketing Research »
20.
National Analysts Worldwide
Phone: (215) 496-6800, Philadelphia, PA
Research/strategic consulting - specialization: segmentation, opportunity assessment, forecasting/pricing, positioning, brand strategy & customer exp...
Read more about National Analysts Worldwide »
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Related Articles
A Practical Guide To Market Segmentation
by Paul Hague, Director, B2B International
There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. Read White Paper »
Addressing Concerns Over Market Segmentation in Uncertain Times
by Josh Mendelsohn, Chadwick Martin Bailey, Inc.
This article addresses major concerns about conducting segmentation studies in the current economic situation and how to overcome these challenges. Read Article »
Cluster Analysis Gets Complicated
by Rajan Sambandam, TRC
Segmentation studies using cluster analysis have become commonplace. However, the data may be affected by collinearity, which can have a strong impact and affect the results of the analysis unless addressed. This article investigates what level presents a problem, why it's a problem, and how to get around it. Simulated data allows a clear demonstration of the issue without clouding it with extraneous factors. Read White Paper »
Segmenting for Success
by Sawtooth Technologies Consulting Group
Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies highlights the benefits, approach, and uses of segmenting a market in such a way. Read Article »
The Needs of a Segment Should Drive Design
by Gail Ritacco, Vice President, Product Ventures
Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. Read Article »
Lessons Learned In Market Segmentation
by SDR Consulting
This paper covers some of the challenges in market segmentation - finding the right approach, uncovering new segments, and getting actionable results. SDR Consulting identifies certain practices that are often associated with successful segmentation programs. Read White Paper »
Being Smart about Mobile
by Labbrand
There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy. Read Article »
Implementation Tactics For Segmentation
by SDR Consulting
For many firms, market segmentation has failed, not so much because there was a failure to find appropriate segments, but more often because there was an inability to translate the segment definitions to customer and prospect databases. This paper describes the use of custom segmentation in comparison with a traditional approach. Read White Paper »
Advocacy and the Revenue Narrative: A Case Study
by Don Ryan, Vice President, Technology Practice, Market Probe, Inc.
Don Ryan demonstrates the direct linkage between advocacy and measuring business performance. Ryan uses a 2011 survey of IT decision makers to illustrate Market Probe’s approach to using advocacy to measure customer experience and link it to specific financial and business outcomes, a methodology relevant across B2B and B2C sectors. Read Case Study »
Market Segmentation Studies: 5 Ways to Get the Most Out of Your Efforts
by Gina Woodall, Senior VP, Rockbridge Associates
What can researchers do to help clients gain a more intimate understanding of the different segments of their market? Read Article »
Don’t Give Up On That Segmentation Study – Do It Smarter
by Chadwick Martin Bailey, Inc.
In uncertain economic times, segmentation of your market can be difficult. This article covers top concerns addressing strategists and provides actionable insight. Read Article »
Multicultural Marketing in Contemporary U.S. Markets
by Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group
Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. Read White Paper »
Database Scoring with Object Based Segmentation
by Rajan Sambandam, TRC
Segmentation created from company databases are often lacking the rich segmentation schemes formed by attitudinal surveys. A new approach is Object based segmentation that uses database variables at the basis for forming attitudinal segments, leaving both markets classifiable with clear demographic segments. TRC compares traditional segmentation analysis with Object based. Read White Paper »
Why Should My Company Care About Being “Green”?
by Joe Bates, Vice President, Rockbridge Associates
The race to be “green” is heating up as never before. It is impossible to watch television or read the news headlines without seeing something related to green products and marketing. In their annual National Technology Readiness Survey, Rockbridge conducted a “green” segmentation uncovering segments that are demographically unique and targetable. Read Article »
MaxDiff: A New Way to Prioritize Benefit Statements
by Sawtooth Technologies Consulting Group
MaxDiff is a great methodology for prioritizing benefit statements. You’ll learn which statements resonate most with your market in this article. Read Article »
Predictive Segmentation Enables Optimal Targeting of Your Customer Database
by Customer Lifecycle, LLC
Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior. Read Article »
How to Identify the Most Profitable Targets
by Copernicus Marketing Consulting and Research
A top ten list of criteria used to identify financially-optimal targets. Read Article »
Segmentation Success
by Michael Sosnowski, TRC
This paper explains the basic building blocks of the segmentation process and its implementation. Read White Paper »
Market Segmentation: One Method, Four Examples
by Rajan Sambandam, TRC
Effective market segmentation requires an understanding of the market and the skilled art of finding the appropriate segments. TRC gives four examples of this method's application with results. Read Case Study »
Creating Actionable Segmentation: How You Can Harness the Power for Your Organization
by Lisa Gudding, GfK
This 2009 case study of oil giant BP describes the design and implementation of a global segmentation project. Read Article »
Afro Punk - The Newest Emerging African American Identity
by Glenn Weissman, VP Business Development & Marketing, Ebony Systems
As American marketers, we love to segment populations, and assign definitions and labels to reflect those segments. Segmentation enables us to drill down identities to a minute and finite level in order to tailor marketing initiatives to micro levels in the hope of increasing response, enabling conversions and motivating people to take a particular action. Read Article »
Stay Visible & Relevant Or Lose Loyal Customers During The Downturn
by Mara Friedman, MARAFriedman Brand Strategist
This newsletter article discusses the importance of creating demand during an economic downturn to retain brand loyalty and come out strong at the back end. To do so puts a burden on knowing one’s target audience intimately, and having the right brand strategy tools to obtain this understanding. Read Article »
Segmentation Overview
by Customer Lifecycle, LLC
The decision of which buyers to pursue is among the most important that a company will make. A segmentation study is critical in making this decision. The core of the analysis in a segmentation study consists of the following steps. Read White Paper »
How to Improve Your Market Segmentation
by TRC
Bob Hull from TRC talks about a market research technique for market segmentation and ways of improving them. Read Media »
Why Doesn't My Market Segmentation Work?
by Copernicus Marketing Consulting and Research
This article shares scenarios where you might run into problems with market segmentation. Read Article »
Research with Boomers and Seniors: 3 things you need to know
by Doyle Research Associates, Inc.
With ever-increasing longevity, Baby Boomer and Senior populations continue to grow at an incredible pace. Their careers are lasting longer, they are more active than ever before, and enjoy more disposable income than their predecessors. As you think through your strategy for including Boomers and Seniors in qualitative research, there are a few considerations to ensure you get the most out of your engagement with these groups. Read Article »
Good Versus Bad Market Segmentation
by Copernicus Marketing Consulting and Research
The qualities of good market segmentation include the results - does the research yield distinct, proprietary, highly profitable market segments? Copernicus Marketing Consulting and Research shares their 5 steps toward good market segmentation. Read Article »
Research with Minority Populations
by Labbrand
Ethnic minorities across the globe are becoming a growing economic force with immense buying power. How do brands tap into this increased demand? Read Article »
Project Scope: Market Segmentation
by Kathryn Korostoff, Research Rockstar LLC
While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about a common project type: market segmentation. Read Market Research Book »
Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 1: Acquisition
by Customer Lifecycle, LLC
Each stage in the customer lifecycle — acquisition, service, growth, retention — has its own unique customer needs, attitudes and behaviors. The goal for customer acquisition should be deciding which prospects most closely match a company’s "ideal prospect" profile. Read White Paper »
Segmentation Woes: Avoiding Vivid Descriptors and Fuzzy Segments
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
Learn how qualitative research can be more targeted and effective. Using segmentation analysis to create focus groups requires you to both understand the technical definitions of the segments and to develop statisical-based screening questions that select "pure types" for each segment. Read Article »
Using Research To Drive Business Impact
by Market Probe
Presentation by Tim McCutcheon, Senior Vice President of MarketProbe. Read Media »
