Media Research - Television
Marketing Research Firms in Hartford (CT)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "T", after featured listings)
1.
Touchstone Research, Inc.
Phone: (203) 315-3280, Branford, CT
Years of expertise in the development & management of custom proprietary panels/communities. Proven leading-edge systems & outstanding client service....
Read more about Touchstone Research, Inc. »
Focus Group Facilities
Photos 
Print Ad
Related Articles
Measuring What Matters in Super Bowl Ads: The Results
by Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.
What matters is the results - did Super Bowl ads effectively reach their target demographics? This market research looks at age and income in correlation with ad preferences to try and deduce each company's target audience. Read Article »
Bridging the Gap Between Data and Creativity Through Market Research
by Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.
The gap between by-the-numbers strategic consultants and creative ad agencies can be bridged by effective market research. In this article Jeff McKenna explains how market segmentation finds consumer preferences, needs and brand attitudes that can help influence the "emotional" and creative side of advertising. Read Article »
