Media Research - Television
Marketing Research Firms in San Antonio (TX)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "H", after featured listings)
1.
Hispanic Focus Unlimited
Phone: (956) 501-4211, Pharr , TX
Hispanic Focus Unlimited offers: bilingual recruiting trained bilingual Hispanic staff; professional Bilingual Hispanic moderator;25 years experience...
Read more about Hispanic Focus Unlimited »
Focus Group Facilities
Photos
Print Ad
Related Articles
Measuring What Matters in Super Bowl Ads: The Results
by Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.
What matters is the results - did Super Bowl ads effectively reach their target demographics? This market research looks at age and income in correlation with ad preferences to try and deduce each company's target audience. Read Article »
Bridging the Gap Between Data and Creativity Through Market Research
by Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.
The gap between by-the-numbers strategic consultants and creative ad agencies can be bridged by effective market research. In this article Jeff McKenna explains how market segmentation finds consumer preferences, needs and brand attitudes that can help influence the "emotional" and creative side of advertising. Read Article »




