Mobile Surveys (Smartphones / Feature Phones / Tablets)
Marketing Research Firms in Hartford (CT)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "T", after featured listings)
1.
Touchstone Research, Inc.
Phone: (203) 315-3280, Branford, CT
Years of expertise in the development & management of custom proprietary panels/communities. Proven leading-edge systems & outstanding client service....
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Related Articles
National Customer Service Survey: Mobile Phones 2010
by Peter Leppik, President and CEO, Vocalabs
A National Customer Service Survey was conducted by Vocalabs regarding Mobile Phone carriers. This study compared four major companies: AT&T, Sprint, T-Mobile and Verizon. From 2009-2010, Sprint made impressive improvements in customer service while other companies declined. Read White Paper »
National Customer Service Survey: Mobile Phones 2009
by Peter Leppik, President and CEO, Vocalabs
A National Customer Service Survey was conducted by Vocalabs regarding Mobile Phone carriers. This study compared four major companies: AT&T, Sprint, T-Mobile and Verizon. Over 1100 customers completed the survey, illuminating the impact of customer service on brand loyalty. Read White Paper »
What Facebook Teaches Us About the Potential of Mobile Research Communities
by Greg Heist, VP Research Innovation & Technology, Gongos Research
Within 12 months, more people will be buying smartphones than feature phones in the U.S. The Gen Y tendency to overshare will have ramifications for the research industry for years to come. Read Article »
The Mobile Future of Market Research
by cluetec GmbH
Mobile market research is not a single-track path. The mobile world is where the "digital natives" who have grown up with the Internet and mobile phones, feel at home. This is reason enough for a complete industry to focus on the opportunities for mobile market research. Read Article »
Why You Might (But Shouldn’t) Be Hesitant About Online Qualitative Research
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Both clients and researchers are skeptical about online qualitative research. However there are significant benefits to online research, and once the first online project is completed, conversion is high. Read Article »
Online Market Research and Public Displays of Technology (PDT)
by Vaughn Mordecai, Discovery Research Group
You've heard of the PDA (public display of affection). Now we have the PDT (public display of technology). Read Article »
Mobile Surveys in Market Research
by Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
This article covers the state of mobile market research as it is today along with practical advice for making mobile surveys work. Read Article »
MRMW Europe Wrap Up: Where Do Mobile Insights Go?
by Qualvu
With the rise in smartphones, tablets, and mobile devices, the future of research is increasingly pointing towards mobile. At the Market Research in the Mobile World conference, Anne-Marie O'Sullivan explored the true value of mobile research. Read Media »
Mobile Research - The 5th Methodology
by Dr. Tim Snaith, Chief Research Officer, OnePoint Global
This whitepaper explores the emergence of mobile phone research as the 5th research methodology and the scale of the opportunity for those adopting it in the global market research world; identifies the challenges, outlines what it can deliver and where it is presently being applied to great effect. Read White Paper »
The Tour of Utah and Mobile Survey Technology
by Dan Williams, Paul Johnson, Laura Haber, Opinionology
Implementing mobile survey technology during a major event provides a new response channel utilized by younger generations. It helps separate effects of immediacy from measurable spectator sentiment, and track the effectiveness of sponsorships. Read White Paper »
Unintentional Mobile Respondents: Too Many Questions, So Little Time
by Market Strategies International
More and more, respondents are choosing to do surveys on smartphones, whether we designed them with mobile in mind or not. In an increasingly mobile world, we now have another compelling reason to shorten and simplify our surveys. Read Article »
Mobile Research Poised to Create a Tipping Point for the Industry
by Dr. Tim Snaith, Chief Research Officer, OnePoint Global
In the market research industry, the mobile phone as a communication medium is at a tipping point. This emerging 5th research methodology has the potential to create new opportunities for reaching people “In the moment” (or real-time). However, mobile research is a disruptive technological change and could become the greatest missed opportunity for the market research industry, if not handled appropriately. This paper uses our experiences to assist those seeking to develop this methodology. Read White Paper »
Mobile Research - Stepping Ahead
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T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011. Read Case Study »
Brand Love - Why One May Be the Loneliest Number
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Modern traffic surveyors are equipped with smartphones with cameras and Internet access
by cluetec GmbH
Small mobile devices equipped with a camera, Internet access and a high performance mobile application make performing fieldwork much easier. The following case study based on a traffic survey that counted passengers using the mobile survey software mQuest® traffic shows how modern technology allows for more convenience, controls, time savings and better quality. Read Case Study »
Using Location Analytics and In-Store Mobile Surveys to Understand How America Shopped for Valentine's Day
by Locately
Locately conducted a custom next-generation intercepts study around Valentine’s Day 2013. We invited shoppers to opt in and share their GPS data via the Locately app on their smartphone. Read White Paper »
Using Location Analytics and In-Store Mobile Surveys to Understand How America Shopped for Thanksgiving
by Locately
To understand shopper behaviors and discover the “whys” behind shopper choices, Locately conducted a custom next-generation intercepts study during the 10 days before Thanksgiving. Read White Paper »
The Facts Marketers Need to Know Before Using QR Codes
by Chadwick Martin Bailey, Inc.
We set out to ask consumers what they think about the 2D bar codes known as Quick Response or QR codes. Here's what stood out, from a marketing perspective. Read Article »
Comparison of Mobile Online, Landline, Cell Phone, & Online Access Panel
by David Johnson, Director of Project Analytics, Discovery Research Group
The landline, cell phone, and online access panel are well known and frequently used channel modes for data collection. In this research report, online access panel users were found to be more like landline respondents than cell phone or mobile online respondents. Learn more in this white paper from Discovery Research Group. Read White Paper »
Case Study: Point of Sale - Survey
by cluetec GmbH
A leading company in Point of Sale market research in Germany used cluetec's mobile market research application mQuest. The advantages of using the mobile application are detailed in this case study. Read Case Study »
Mobile Research: Smarter Devices = Greater Opportunities
by Doyle Research Associates, Inc.
Companies are beginning to leverage mobile technology to gain meaningful research insights and find out what consumers think "in the moment." Read Article »
Lead up to the IIR TDMR: Interview with Greg Heist of Gongos Research
by Leonard Murphy
An interview with one of the presenters at the IIR Technology Driven Market Research event in 2011. Read Article »
FocusVision Mobile Streaming Available on Android and Blackberry Devices
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The decision to push streaming to Android and Blackberry devices is a result of the strong interest in mobile streaming among iPhone and iPad users since releasing the service in April. Read Press Release »
Creative Mobile Strategies From Innovative Brands
by QuestBack
How the power of mobile insights in marketing initiatives can better engage customers, nurture brand advocates, pursue customer-inspired product innovation, and improve overall customer relationships. Read Media »
Moving Beyond the Voice of the Customer
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Grab the technological bull by the horns and harness these technologies to instill change. Data can only take you so far.Read Media »
QualMonkey: When technology blurs the lines
by ActiveGroup Ventures, Inc.
As the future changes, our definition of a "mobile device" begins to change and mobile becomes more pervasive. the ability of the respondent to become the researcher will blur the lines of not only traditional roles but also of methodology. Read Media »
Data Convergence: How Big Data Is Shaping The Future of Research
by comScore ARS
Presentation by Beth Uyenco Shatto, Senior Vice President International Research at comScore. Read Media »
Breaking Old Paradigms: The New Trilogy of Mobile Research
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Smartphones are inherently dynamic - the true social network. As researchers we can’t be stuck in our old qual or quant paradigm on the road to authenticity. It will take leveraging multiple approaches to open a new window to consumers’ worlds. Read Media »
Competing for respondent attention in the mobile world
by Infosurv, Inc.
What are the challenges for respondent attention span in the mobile world? Read Media »
Catching the moving targets
by Research Now
With multitude of channels available, proliferation of media screaming with brand exposures, it has become a complex world of moving targets when it comes to gaining consumer insights. In this presentation, we see some exciting applications of mobile research that are NOT just conceptual, but are being applied in the industry by some early movers. Read Media »
The Mobile Impact on Market Research Panels
by Kinesis Survey Technologies LLC
How increasing mobile survey participation is now impacting market research panels and communities. Plus practical steps that can be taken to expand online panels and offer full mobile support for panelists. Read Media »
Capturing Customer Experience in the Mobile World...Instantly
by uSamp™
The advanced capabilities of mobile devices today empower companies to engage customers in real-time to gather rich media responses that are truly in-the-moment. Going beyond what customers have to say, we can now identify where they are, what they see, and what they hear in order to paint a more comprehensive picture of the customer's overall experience. Read Media »
How Real-Time Changes the Research Game
by GutCheck
Join Matt Warta as he explains how major consumer products companies are changing the way they view insights and shifting their practices to keep up with the increased pace of decision making. Read Media »
Understanding the TRUE Shopper Journey
by Locately
How locations analytics and GPS-triggered mobile surveys were used for next-generation shopper insights. Read Media »
Creating with Customers: A Sony Electronics Case Study in Customer Collaboration
by KL Communications, Inc.
When Sony needed to begin designing a new product, they turned to their best and brightest resource: their customers. Learn how Sony used CrowdWeaving to allow customers to generate new ideas and weave them together to help design a new Smart Home. Read Media »
Using mobile technologies to understand consumer needs
by Communispace
Proctor & Gamble and Communispace Corporation have conducted a range of mobile-enabled research projects in conjunction with activities conducted within P&G’s private online communities of women representing different target markets. In this session, Jen Furia and Julie Wittes Schlack will share examples of mobile projects that have yielded powerful insights. Read Media »
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by Market Probe
Presentation by Tim McCutcheon, Senior Vice President of MarketProbe. Read Media »
Smart MR Using Non Smart Phones
by Millward Brown, Inc.
Presentation that highlights studies where respondents used both smart phone and non smart feature phones. Read Media »
Mobile Apps - A Prescription for Physician Research
by GfK
The healthcare industry can leverage mobile research for actionable and timely insights. Using insights from a case study with oncologists and their patient interaction, we draw must-know conclusions for market researchers about emerging mobile market research and its ability to deepen our understanding of physician and patient interactions.
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Doing More with Less: Getting Greater Value from Mobile Quant
by TRC
What “more with less” means with respect to mobile MR, and examples from traditional online studies to challenge existing assumptions about what will and will not work on a mobile device. Read Media »
A Tale of Two Emotions: Mobile Research and the Emotional Experience at Two Coffee/Donut Franchises
by Forbes Consulting Group
Capturing the Moment with MindSight® - A mobile platform tool for assessing consumer emotional states in target lifestyle moments. Read Media »
Cell expression inspires college students nationwide
by AMP Agency
This case study covers the creation of a mobile tour that connected with Gen-Y and tapped into their desire for creative personalization of their cellular phones. Read Case Study »
A Trio of Technologies: Combining Mobile Audio Diaries, Discussion Boards, and Virtual Focus Groups
by Civicom, Inc.
A drug marketer wanted to evaluate how well an existing and popular medication would be received by potential users. Civicom created a multi-layered solution combining Civicom’s InSitu™ Mobile Telephone Audio Diaries, Chatterbox™ Board, and Web-Enabled Focus Group Tools. Read Case Study »
cluetec Launches QR-code Controlled Customer Survey Tool mQuest Direct Response
by cluetec GmbH
cluetec, the specialist for software solutions in the area of mobile market research based in Germany, is introducing a new product for direct customer surveys: mQuest direct response. The QR-code controlled tool makes it possible to carry out spontaneous and immediate market research directly at the point of interest or point of sale. Read Press Release »
uSamp Expands Consumer Insights Division Through Mobile Platforms
by uSamp™
uSamp announced its commitment to the rapid growth of the consumer insights industry through mobile and self-serve technologies. Robert Clancy has joined the team as the Senior Director of Insights and Strategy to aid in driving consumer insights through a variety of strategies and platforms. Read Press Release »
Ipsos Loyalty and Survey Analytics Partner to Create Ipsos Loyalty Engagement Panel Mobile Network
by Survey Analytics
Ipsos Loyalty has partnered with survey software firm Survey Analytics to offer clients mobile research panel capabilities through the Ipsos Loyalty Engagement Panel Mobile Network offering. Read Press Release »
Borderless Access Panels launches mobile app for market researchers
by Borderless Access Panels Pvt Ltd
The Emerging Market expert now launches the first ever mobile app for market researchers. Read Press Release »
FocusVision Launches VideoStreaming™ to Mobile Devices
by FocusVision
Company develops technology to support streaming to Apple’s iPad and iPhone. Read Press Release »
Climate researchers in New Zealand and Fiji use mobile survey technology from cluetec GmbH
by cluetec GmbH
cluetec GmbH, specialist in mobile software solutions based in Germany, won the New Zealand company Landcare Research as a new client. The companies are collaborating with the University of the South Pacific on a research project looking into the effects of climate change on poverty and community resilience in Fiji. Read Press Release »
Research Now and Protobrand Create New Smartphone Research Tool
by Research Now
Protobrand, a research and branding firm headquartered in Boston, MA, formally released a smartphone version of Meta4 Insight™, the world’s only online metaphor elicitation tool for brand research. Read Press Release »
Kinesis Survey Technologies Publishes Detailed Mobile Survey Traffic Statistics
by Kinesis Survey Technologies LLC
New whitepaper provides data about the increasing usage of mobile devices among market research participants. Read Press Release »
Toluna Launches Mobile Omnibus
by Toluna
Toluna’s Mobile Omnibus gives clients fast access to “on the go” survey respondents via their mobile devices. Read Press Release »
