Mobile Research > Mobile Qualitative Research
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Data analysis/mining; telephone, internet, and mail data collection; focus groups; online panels; and executive one-on-one interviews....
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by Michael Francesco Alioto, Ph.D., Gongos Research
It’s not an exaggeration to say that the U.S. society is undergoing a radical upheaval. Our culture is being overtaken by a more homogeneous society driven by an enhanced rate of technology-based connectivity. Ideas and innovations are rapidly diffusing across groups, cultures and geography. Read Article »
by cluetec GmbH
Mobile market research is not a single-track path. The mobile world is where the "digital natives" who have grown up with the Internet and mobile phones, feel at home. This is reason enough for a complete industry to focus on the opportunities for mobile market research. Read Article »
by Curtis Kaisner & Karen Lindley
Consumers are rapidly embracing technology in every facet of their lives. As a researcher, whether you consider yourself a traditionalist or technologist – no one is immune to admitting that the waters around us have grown. It is time to work in tandem to provide a new lens for which to see consumers. Read Article »
by 20|20 Technology
Attendees for the annual CMA Music Festival used their mobile phones to provide real-time feedback about their experience. This case study describes the process and the results gleaned from this mobile qualitative research project. Read Case Study »
by Susan Thornhill
“New Qual” is sweeping the qualitative research industry. Online, video, audio and mobile formats have made the qualitative world incredibly more robust. Read Article »
by Caryn Goldsmith
The 2012 QRCA Annual Conference, held in Montreal in October, offered qualitative researchers from around the world a myriad of ways to learn the latest in methods and techniques and to identify the trends that which will impact our practices in the coming year and beyond. Read Article »
With the rise in smartphones, tablets, and mobile devices, the future of research is increasingly pointing towards mobile. At the Market Research in the Mobile World conference, Anne-Marie O'Sullivan explored the true value of mobile research. Read Media »
by Dr. Tim Snaith, Chief Research Officer, OnePoint Global
This whitepaper explores the emergence of mobile phone research as the 5th research methodology and the scale of the opportunity for those adopting it in the global market research world; identifies the challenges, outlines what it can deliver and where it is presently being applied to great effect. Read White Paper »
by Simon Wainwright & Fiona Blades, MESH
T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011. Read Case Study »
by Survey Analytics
The purpose of this research-on-research study is to document how, and to what extent, respondents completing research on Smartphones differ on their attitudinal ratings and behavioral data reported from those found among the general online population. Read White Paper »
by Chadwick Martin Bailey, Inc.
We set out to ask consumers what they think about the 2D bar codes known as Quick Response or QR codes. Here's what stood out, from a marketing perspective. Read Article »
by Ideas First
Do online methods for generating innovative ideas really work? What tactics can a company employ to ensure that employees become fully engaged in an online innovation process? Read Article »
by Doyle Research Associates, Inc.
Companies are beginning to leverage mobile technology to gain meaningful research insights and find out what consumers think "in the moment." Read Article »
by Leonard Murphy
An interview with one of the presenters at the IIR Technology Driven Market Research event in 2011. Read Article »
by Forbes Consulting Group
Capturing the Moment with MindSight® - A mobile platform tool for assessing consumer emotional states in target lifestyle moments. Read Media »
How the power of mobile insights in marketing initiatives can better engage customers, nurture brand advocates, pursue customer-inspired product innovation, and improve overall customer relationships. Read Media »
Chrysler reached out to Qualvu to collect consumers’ in-vehicle experiences. The result? Candid, in-the-moment insights that were essential to helping the automobile manufacturer make better business decisions. Read Media »
by ActiveGroup Ventures, Inc.
As the future changes, our definition of a "mobile device" begins to change and mobile becomes more pervasive. the ability of the respondent to become the researcher will blur the lines of not only traditional roles but also of methodology. Read Media »
by Gongos Research
Smartphones are inherently dynamic - the true social network. As researchers we can’t be stuck in our old qual or quant paradigm on the road to authenticity. It will take leveraging multiple approaches to open a new window to consumers’ worlds. Read Media »
by InSites Consulting
This presentation will discuss the use of a mobile community application that allows the community participant to be connected to the research community 24/7, and what impact it has on engagement, results and insights stemming from the community. Best practices towards boosting community engagement, and what the role of mobile therein is, will be shown. Read Media »
In this presentation, we will present a case study demonstrating how digital qualitative research was used to understand the customer experience of a disparate group of mom’s transitioning their infants and toddlers into the next size diapers. Read Media »
Presentation by Philip McNaughton, COO of Face. Co-creation is a big idea in research, much bigger than simply bringing consumers into a room with clients to generate ideas together. Read Media »
by Added Value
How we got over the incredibly inspiring awesomeness of mobile qual and learned to develop some killer new insights approaches. Read Media »
by Civicom, Inc.
Key insights: mobile ethnography creates privacy options that free consumers, consumers open up when given control, and sentiment becomes clearer with mobile qualitative tools. Read Media »
Proctor & Gamble and Communispace Corporation have conducted a range of mobile-enabled research projects in conjunction with activities conducted within P&G’s private online communities of women representing different target markets. In this session, Jen Furia and Julie Wittes Schlack will share examples of mobile projects that have yielded powerful insights. Read Media »
In conjunction with its 10th anniversary, the American Business Awards has selected Qualvu as a finalist in its “Fastest Growing Tech Company of the Year” category, which recognizes companies for outstanding revenue growth. Read Press Release »
by Civicom, Inc.
What if a marketing researcher could pinpoint for a client the exact reasons why a customer makes a certain purchase? Civicom Marketing Research Services provides exactly that opportunity through its Civicom InSitu® Mobile Qualitative capability, which enables researchers to listen remotely to the in-the-moment comments made by real consumers as they go about the decision making process of being buyers. Read Press Release »
by Civicom, Inc.
Marketing Research Services Global Leader Civicom will speak at Market Research in the Mobile World in Cincinnati July 18th – 19th to show support to the marketing research industry in embracing the emergence of more sophisticated and advanced mobile marketing research technology. Read Press Release »
by Civicom, Inc.
Civicom has launched a mobile App to support its unique dial-in technology for mobile marketing research studies. Consumers participating in research activities use the App to simply dial in and record their thoughts while going about their shopping experience. Read Press Release »
Revelation, a leading provider of Online Qualitative Research (OQR) web and mobile apps, is pleased to announce Jim Hornor as the company's Lead Methodologist. Read Press Release »
by Civicom, Inc.
Civicom presented their new and innovative Qualitative Text Analytics service in a webinar entitled “Getting to the Insights You Need with Text Analytics.” Participants in the online event got to know the capabilities of Civicom Text Analytics and learned how market researchers can benefit from using these services to reduce research analysis time and uncover key insights. Read Press Release »
by Kinesis Survey Technologies LLC
Kinesis today announced the release of a new version of Kinesis Community™ that enables easy one-click deployment and full support for the latest generation touchscreen mobile devices. Read Press Release »
by Gongos Research
This new smartphone-based qualitative method allows market researchers to interact live with consumers in 4G-enabled environments. Read Press Release »
Revelation, a leading provider of online qualitative research software and tool sets, has hired Julie Gagliardi to be the company’s director of sales for its Atlantic Northeast region. Read Press Release »