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New York, NY - Phone: (212) 717-6087 Experienced specialists in full-service qualitative research-focus groups, individual depth interviews, ethnographies.... |
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New York, NY - Phone: (212) 787-8810 One-stop shop for superlative qualitative services from design and implementation (recruitment, moderating, interviewing) to analysis... |
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New York, NY - Phone: (212) 679-4100 Full service qualitative and quantitative research firm covering the General Market and over 25 Ethnic markets. Vast international experience.... |
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Falk Research Associates, Inc. Maitland, FL - Phone: (407) 647-3333 Falk Research Associates, Inc. offers full-service qualitative and quantitative research in a wide variety of industries.... |
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Buffalo, NY - Phone: (716) 689-1949 WBE. Qualitative and quantitative marketing research. Professionally trained moderator - facilitated over 1000 focus groups. 25 years experience.... |
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Sherman Oaks, CA - Phone: (818) 789-6894 Exciting moderator! Gary Frieden has Ph.D. in Psychology - produces underlying motivations and reactions, and gets people talking.... |
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Galloway Research Service / Group Net San Antonio San Antonio, TX - Phone: (210) 734-4346 Full service professional marketing research and data collection services. 3 state-of-the-art focus group suites, a permanent mall facility... |
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London SE1 9UL, United Kingdom - Phone: +4420-7890-9933 GfK Global CR is one of the world’s largest, fast growing fact-based consulting firms with deep roots in research and marketing science. Ranked amongs... |
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1015 Zl Amsterdam, Netherlands - Phone: +312-0589-8383 Global NR is a global network of market research agencies offering qualitative and quantitative research expertise worldwide... |
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Granite State Marketing Research, Inc. Londonderry, NH - Phone: (603) 434-9141 Full capability research company and focus group facility with 30+ years of professional experience servicing NH, VT, MA, ME, CT, RI, and upstate NY... |
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Westport, CT - Phone: (203) 221-0411 Greenfield Consulting Group is a qualitative consultancy serving the consumer and B2B marketing needs of a diverse range of clients, globally.... |
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| 12. |
Pasadena, CA - Phone: (626) 577-1991 Focus-group moderation and analysis is our most popular nationwide service. We take pride in adapting the most productive qualitative techniques... |
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Encino, CA - Phone: (800) 288-8226 Part of GroupNet network GroupNet is the finest network of owner-operated qualitative research organizations anywhere.... |
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| 14. |
Saratoga Springs, NY - Phone: (212) 944-2113 Strategic research firm offering qualitative (focus groups, in-depth interviews and ethnographies) and quantitative research (advertising, concept/pro... |
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Hilker Research & Consulting, Inc. Chandler, AZ - Phone: (480) 773-7900 Qualitative research moderation, design, project management and analysis.... |
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The Woodlands, TX - Phone: (281) 363-3840 HRC is the newest focus group center in Houston. Closest to George Bush Intercontinental Airport, the tasteful facility is located in The Woodlands To... |
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Larchmont, NY - Phone: (914) 834-5999 Full service quantitative and qualitative trade and consumer research for cable, telecommunications, Internet and broadband service providers, program... |
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Indianapolis, IN - Phone: (317) 644-5300 Part of Focus Coast to Coast network Full service qualitative focus group facility (3 suites) with remote viewing capabilities. Ask about our 100% respondent show guarantee... |
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Informa Market Research Co. Ltd Toronto, Canada - Phone: (416) 363-2287 Leader in social marketing for government and non-profit organizations on emerging social, economic, health, nutrition and environmental issues... |
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| 20. |
Herriman, UT - Phone: (877) 768-9669 Moderating, Qualitative Research, Spanish and Native American Research, Advertising/Brand Research, Picture Sorts, Focus Groups, Individual Interviews... |
Description of Moderating Services
Market research companies administering moderating services. Review companies that employ trained marketing research facilitators, moderators, who oversee research discussion groups to insure the discussion stays on track and elicit comments related to the objectives of the research study.
Qualitative Research Consultants Association
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Why use a professional moderator? by Qualitative Research Consultants Association |
A professional knows how to:
- Establish rapport with respondents
- Probe beyond rationalizations to uncover genuine motivations
- Interpret and build on what they hear
- Maintain flexibility in guiding the discussion without losing sight of the objectives
- “Turn on a dime” – adapt their approach when they and the clients encounter unexpected issues or insights
- Manage the energy level and personality dynamics of the discussion
- Avoid creating bias among respondents
- Get around respondents’ defensive behavior
- Effectively handle talkers and non-talkers
- Keep unexpected issues from sabotaging the discussion
- Notice contradictions that don’t "ring true"
- Handle sensitive topics with diplomacy
- Recognize problem respondents and act appropriately
- Mastery of multiple techniques
- Experience in diverse disciplines
- Knowledge about relevant trends in other categories and industries
- Help sharpen the focus and clarify the objectives of the research
- Ensure objectivity from the design stage through final analysis
- Stay focused on clients' business issues, to ensure the research findings are relevant and actionable
- Build a positive working relationship with clients
- Help keep the research team objective about the topic
- Stand up to pressure when necessary based on the research learning
- Protecting client confidentiality
- Protecting respondent confidentiality and anonymity
- Staying committed to non-discriminatory recruiting
- Being considerate and respectful of respondents and their differences
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QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more. Its goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge. |
Services related to Moderating Services
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Focus Group Moderators - Gay & Lesbian Audiences
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