Moderators
Marketing Research Firms in Louisville (KY--IN)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "C", after featured listings)
1.
Carter Market Research Services
Phone: (502) 339-8735, Louisville, KY
A research professional of high integrity; experienced on both the client and supplier side of the business; reliable, top quality research services....
Read more about Carter Market Research Services »
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Related Articles
Rethinking Focus Group As Concept Development Tool
by Labbrand
This article shares insights on using focus groups for testing new products or ideas, detailing the characteristics of a well-organized focus group. Highlights include cultural context for moderating focus groups with participants from Asian countries. Read White Paper »
QRCA Field Research Provides Top Recruiting Tips
by Judy Langer, QRCA
Below are the top “Dozen Dos,” emerging from the QRCA Field Committee study for recruiting desired respondents. Read Article »
Don’t blame the focus group for leaders’ shortcomings
by Susan Abbott and Chris Shields Kann
One of the key tools for good listening – the focus group – regularly comes under criticism. This article deconstructs the thinking behind this misplaced criticism and argues for raising the bar on research. Read Article »
The Research Path to Uncovering Consumers’ Deeper Thoughts
by iModerate Research Technologies
Market researchers ultimately want to understand
what drives consumers’ thinking, feelings, actions and decision making. While there are countless techniques and methodologies for accomplishing this, in the field of qualitative research, there is one absolute truth – in order to understand what consumers think, you must understand how consumers think. Read White Paper »
Beyond Polls and Pundits: Hearing the Real Voices From Our Communities
by Rhonda Scott, QRCA
Most people are willing to sit down and have serious discussions about issues that affect their communities if you invite them to the table. In addition to moderating focus groups, you become the field anthropologist/ethnographer able to explore cultural practices, generational differences, family and intra-cultural dynamics with your experts sitting right there with you. Read Article »
Qualitative Analytics
by Jerry W. Thomas, Decision Analyst
Much has been written about how to conduct qualitative research (that is, the techniques of moderating and interviewing), but comparatively little has been published about the far more important task of analysis and reporting. The purpose of this primer is to share some basic ideas on how to achieve the greatest learning and the most profound insights from qualitative research. Read White Paper »
How Simultaneous Interpreting Can Best Communicate Meaning and Nuance in Foreign-Language Focus Groups
by Anibal Marrón
If viewing your foreign focus groups is important to you or your clients, you may have wondered: How can we deliver the messages across the one- way mirror in the way they emerge from the focus groups? This is where simultaneous interpreting (also called simultaneous translating) comes in. Read Article »
Unlocking Creativity Within Insight and Co-creation Communities
by Dub
The most successful insight and co-creation communities are those that are led by skilled Community Managers - a new breed of research moderators. Read Article »
