New Product Research > Idea Generation
Providers 1 to 20 out of 28
(in randomized alpha order, starting with "Z", after featured listings)
Phone: (888) 769-3807, San Francisco, CA
We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling....
Read more about Clearworks »
Phone: (786) 269-0377, Miami Beach, FL
eCGlobal Solutions is a innovative solutions provider that facilitates the gathering and understanding of consumer insights, expressions and knowledge...
Read more about eCGlobal Solutions »
Phone: (717) 652-2455, Harrisburg, PA
Experienced researchers and innovation professionals for qualitative and quantitative, research and new product innovation....
Read more about Leap Research & Innovation »
Phone: (212) 244-3960, New York, NY
Focus Group Recruiting
Multicultural Research Services/Moderating
Read more about Zebra Strategies »
Phone: (323) 436-6600, Los Angeles, CA
A Global Brand Development and Marketing Insight Consultancy...
Read more about Added Value »
Phone: (816) 442-1010, Kansas City , MO
Data analysis/mining; telephone, internet, and mail data collection; focus groups; online panels; and executive one-on-one interviews....
Read more about Applied Marketing Research, Inc. »
Phone: (781) 250-6300, Waltham, MA
Voice of the Customer consulting for new product development, onsite and public VOC training, IDEALYST online brainstorming. Over 20 years experience....
Read more about Applied Marketing Science »
Phone: (410) 263-3934, Annapolis, MD
An innovative qualitative research consultancy that specializes in NewQual methods and hybrid designs in the U.S. and abroad....
Read more about Beacon Research »
Phone: (617) 350-8922, Boston, MA
Chadwick Martin Bailey is a custom market research firm who helps clients acquire, maintain, and grow their customer base....
Read more about Chadwick Martin Bailey, Inc. »
Phone: (347) 891-4273, New York, NY
Next generation online and offline qualitative, social media research, online communities, mobile, ethnography and co-creation....
Read more about Face »
Phone: (203) 221-0411, Westport, CT
Firefly Millward Brown (formerly Greenfield Consulting Group) is North America’s leading qualitative research consultancy....
Read more about Firefly Millward Brown »
Phone: (416) 235-0909, Toronto, Canada
Fresh Squeezed Ideas is a social science-driven insight discovery and marketing advisory boutique....
Read more about Fresh Squeezed Ideas »
Phone: (212) 240-5300, New York, NY
GfK is one of the world’s leading market research companies, with more than 12,000 experts working in over 100 countries....
Read more about GfK »
Phone: +312-0589-8383, 1015 Zl Amsterdam, Netherlands
Global NR is a global network of market research agencies offering qualitative and quantitative research expertise worldwide...
Read more about Global NR »
Phone: (887) 990-8111, Denver, CO
GutCheck is transforming research through instant access to target consumers so you can answers critical business questions in hours, not weeks....
Read more about GutCheck »
Phone: (404) 551-5007, Windermere, FL
Insight Evolution is a full Consumer and Sensory Market Research Company, highly experienced in early product & service innovation through launch....
Read more about Insight Evolution LLC »
Phone: (847) 853-0500, Wilmette, IL
Insights in Marketing is a marketing research consultancy that uncovers insights that matter to drive business growth....
Read more about Insights in Marketing »
Phone: (212) 265-3200, New York, NY
Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management....
Read more about Ipsos »
Phone: (512) 498-3830, Austin, TX
Surveys, online focus groups, panel management and innovation in a simple, single tool....
Read more about icanmakeitbetter »
Phone: (212) 753-2099, New York, NY
Custom qualitative and interactive research for new products, services, environments, and experiences. US, global, all methods. Open Minds Open Minds®...
Read more about Leichliter Associates LLC »
Focus Group Facilities Photos Print Ad
A look at how interactive medias are changing not only the world of advertising, but also branding practices in general. Read White Paper »
by Ideas First
Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. The attached article provides direction in defining winning Innovation Objectives and Innovation Pillars. Read Article »
by Kevin Lonnie, KL Communications
Crowdsourcing is a beautiful hypothesis - include the customer in the ideation process. But in practice, the goal of strategic ideation became corrupted into tactical input. Read Article »
For decades, projective techniques have only been available for in-person studies. However, the relatively recent emergence of online platforms for conducting qualitative research has created a fantastic new arena for administering projective exercises via online methods. Read Article »
by Ideas First
Top tips for creating winning ideas, including sources for inspiration and strategic thinking suggestions. Read Article »
by Rajan Samandam, TRC
Idea generation from survey respondents is strongly dependent on incentive. Introducing competition strengthens the quantity and quality of creative responses. TRC provides examples of smart incentives in this white paper. Read White Paper »
by Michael Simpson, Managing Partner, Ideas First
This article focuses on the future of insight and idea generation, the starting point of the innovation process, and provides three observations of how “smart companies” will generate and identify winning insights and ideas in the future, in a context of a much tougher economic and environmental climate. Read Article »
by Ideas First
Insights, or consumer insights, are critical to the innovation process. They are statements that capture a clear and deep understanding of a consumer's attitudes and emotions, and they are one of the key building blocks for a company to generate ideas for new products or new services. Read Article »
by Gail Ritacco, Product Ventures
Packaging designers and engineers partner with insights professionals to identify and deliver against unmet consumer needs. Once you clear the myths of consumer research, you are more likely to ensure collaboration between the creative and research disciplines and to enrich the effectiveness of the innovation toolbox. Read Article »
by Ideas First
Innovating in an economic downturn can be tough. With sales under pressure and budgets tight, it can be all too easy for marketing teams to forgo any thoughts of future innovation activity. Minds can become overly focused on simply hitting short term sales targets or looking at ways of cutting budgets so that short term profit targets are met. Listed below are five cost-effective ways of “innovating for growth” in an economic downturn, when research and travel budgets are especially limited. Read Article »
by Rajan Sambandam, TRC
TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. Read White Paper »
How the power of mobile insights in marketing initiatives can better engage customers, nurture brand advocates, pursue customer-inspired product innovation, and improve overall customer relationships. Read Media »
How consumer market knowledge is collected and managed is fundamentally changing, under the impact of four major trends. Read Media »
Presentation by Philip McNaughton, COO of Face. Co-creation is a big idea in research, much bigger than simply bringing consumers into a room with clients to generate ideas together. Read Media »
by KL Communications, Inc.
When Sony needed to begin designing a new product, they turned to their best and brightest resource: their customers. Learn how Sony used CrowdWeaving to allow customers to generate new ideas and weave them together to help design a new Smart Home. Read Media »
Rich Raquet is introducing TRC, a research & analytics firm, specializing in new product research, conjoint, segmentation, brand equity, sat & loyalty. Read Media »
Join Matt Warta as he explains how major consumer products companies are changing the way they view insights and shifting their practices to keep up with the increased pace of decision making. Read Media »