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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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Harrisburg, PA - Phone: (717) 652-2455 Leap Research offers experienced researchers & marketers, and features Harrisburg’s largest focus group room with space for large product testing.... |
 
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Lighthouse Research & Development Salt Lake, UT - Phone: (801) 446-4000 Quantitative/qualitative research, competitive pricing, 50+ CATI station on-site phone center and two focus group suites with FocusVision streaming.... |
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MRSI (Marketing Research Services Inc.) Cincinnati, OH - Phone: (513) 579-1555 MRSI has served consumer and B2B clients since 1973. We’re full-service, specializing in product development, consumer insights, and Hispanic research... |
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| 5. |
Lake Success, NY - Phone: (516) 394-6000 MSW provides research based, brand strategy consultancy to support an integrated brand experience... |
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Boston, MA - Phone: (617) 338-2233 Magnet inc is a research and brand strategy consulting firm with over 13 years experience on over 150 multinational, national and regional brands.... |
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| 7. |
Milwaukee, WI - Phone: (414) 778-6000 Leading global market research firm specializing in stakeholder research, helping clients achieve business goals and protect long-term assets... |
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| 8. |
Scottsdale , AZ - Phone: (480) 393-1200 Market Solutions Group, a full service marketing research company, designs and implements research solutions and applies advanced research technique... |
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| 9. |
Moosbrugger Marketing Research Salem, SC - Phone: (864) 944-8965 A nationwide full-service marketing research firm with a strategic consulting perspective. Clear concise communications... |
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| 10. |
Norcross, GA - Phone: (770) 449-6767 Custom-designed research on consumer packaged goods, fast food, financial services, travel and tourism. High-level design and analytical skills... |
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| 11. |
N-Dynamic Market Research & Consultancy Ltd Shanghai, China (Peoples Republic of China) - Phone: +8621-3220-0189 N-Dynamic Market Research is a full service research agency comprising of directors with over 25 years of marketing/international research experience.... |
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| 12. |
Mexico City, Mexico - Phone: +5255-5254-4242, ext.207 Part of The Qualitative Alliance Managing international research projects in all Latin American countries for over 12 years.
Local offices and facilties in Mexico, Peru and Colombia.... |
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| 13. |
NRN: A National Research Network Chicago, IL - Phone: (312) 960-5158 NRN a National Research Network is a full service consumer research company focusing on the design, execution & analysis of consumer research studies.... |
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| 14. |
Ann Arbor, MI - Phone: (734) 332.9200 NewProductWorks (now a part of GfK) offers full service marketing research, complete consumer research services & cutting-edge ideation facilitation.... |
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| 15. |
Northstar Research Partners, Inc. New York, NY - Phone: (212) 986-4077 Full-service, global marketing research firm, U.S., Canada, Europe, partners in Asia. Quantitative/qualitative, consumer/business-to-business studies ... |
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| 16. |
Nufer Marketing Research, Inc. Thousand Oaks, CA - Phone: (805) 497-9090 Full svc firm delivers actionable insights to drive growth. Array of quant, qual techniques to address most mkt issues. WBENC cert woman owned.... |
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| 17. |
ORC, an Infogroup company (formerly Opinion Research Corporation) Princeton, NJ - Phone: (800) 444-4672 ORC offers the unique ability to integrate primary and secondary research, competitive intelligence and expert insight... |
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| 18. |
Phoenix, AZ - Phone: (602) 953-5228 PIB, a full-service, female-owned research firm, has developed a unique expertise in the education, new technology, family and youth markets.... |
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| 19. |
Perception Research Services, Inc. Fort Lee, NJ - Phone: (201) 346-1600 Since 1972, PRS has specialized in research to help develop, assess and improve: Packaging/Point-of-Sale Marketing, Print and Outdoor Advertising... |
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| 20. |
Peryam & Kroll Research Corporation Chicago, IL - Phone: (773) 774-3100 Staff of 400, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas... |
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Description of New Product Research
Market research companies evaluating or identifying opportunities to introduce new products or services that are not yet available. Locate a firm to survey the market for new ventures, product or service ideas, concepts, etc.
Related Resources
Using TURF Analysis to Define a Short List of Features | Article
Gina Woodall, Senior VP, Rockbridge Associates
| Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. | Read Article » |
Understanding Conjoint in 15 Minutes | White Paper
Joseph Curry, President, Sawtooth Technologies, Inc.
| This white paper arms you with the basics of conjoint analysis using a simple example. | Read White Paper » |
Using Market Research For Product Development | White Paper
Julia Cupman, B2B International
| Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. | Read White Paper » |
The Needs of a Segment Should Drive Design | Article
Gail Ritacco, Vice President, Product Ventures
| Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. | Read Article » |
Predicting Choice with Conjoint Analysis and Discrete Choice | White Paper
Sawtooth Technologies, Inc.
| Conjoint Analysis and Discrete Choice are popular techniques because they let marketers predict choice behavior. Follow this detailed example from Sawtooth Technologies, Inc. | Read White Paper » |
Conjoint Analysis versus Self-Explicated Method: A Comparison | White Paper
Rajan Sambandam, TRC
| Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. | Read White Paper » |
New Adaptive Choice-Based Conjoint Technique Shows Promise | Article
Jon Godin, Director of Analytical Services, Chadwick Martin Bailey, Inc.
| Adaptive Choice-Based Conjoint is a new conjoint technique that is an approach to discrete choice that would “adapt” to respondent answers as the task progresses. This article provides analysis of the process of this new method. | Read Article » |
Asymmetry in Product Features: Use of the Kano Method | White Paper
Rajan Sambandam, TRC
| The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. | Read White Paper » |
New Product Development: Stages and Methods | White Paper
Rajan Sambandam, TRC
| TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. | Read White Paper » |
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Services related to New Product Research
Types of Research
Positioning Development / Concept Development
Consumer Research
Idea Generation
New Product Research > Concept Development & Testing
New Product Research > Idea Generation
New Venture Analysis & Research
New Product Research > Post-Launch Tracking
New Product Research > Development & Testing
New Product Research > Test Marketing
Research Techniques & Services
Brainstorming & Facilitation
Market Research Consultants > New Product Research
Audiences, Industries & Market Specialties
New Products
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