New Product Research
Providers 1 to 20 out of 110
(in randomized alpha order, starting with "P", after featured listings)
1.
B2B International
Phone: (914) 761-1909, White Plains, NY
B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies....
Read more about B2B International »
2.
Insights Marketing Group, Inc.
Phone: (305) 854-2121, Miami, FL
We strive to inspire your team by connecting you to your customers, sharing in their experience and developing fresh insights – together....
Read more about Insights Marketing Group, Inc. »
3.
SonicRim Ltd.
Phone: (614) 298-6844, Columbus, OH
SonicRim is a global design research company which drives innovation by helping our clients understand people, cultures, and trends....
Read more about SonicRim Ltd. »
4.
Partners In Brainstorms, Inc.
Phone: (602) 953-5228, Phoenix, AZ
PIB, a full-service, female-owned research firm, has developed a unique expertise in the education, new technology, family and youth markets....
Read more about Partners In Brainstorms, Inc. »
5.
Perception Research Services International
Phone: (201) 346-1600, Fort Lee, NJ
Since 1972, PRS has specialized in research to help develop, assess and improve: Packaging / Point-of-Sale Marketing, Print and Outdoor Advertising...
Read more about Perception Research Services International »
6.
Peryam & Kroll Research Corporation
Phone: (773) 774-3100, Chicago, IL
Staff of 300, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas...
Read more about Peryam & Kroll Research Corporation »
7.
Peters McClard Research, Inc.
Phone: (973) 539-5750, Parsippany, NJ
40 years experience providing a complete range of qualitative research and Focus Group Management....
Read more about Peters McClard Research, Inc. »
8.
PlayScience
Phone: (646) 808-5333, Marion, NC
We are a full-service research & design firm focused on products for kids and families....
Read more about PlayScience »
9.
Precision Opinion
Phone: (702) 483-4000, Las Vegas, NV
Over the past 20 years, Precision Opinion has become the most trusted name in market research for both qualitative and quantitative projects....
Read more about Precision Opinion »
10.
Product Insights, Inc.
Phone: (407) 774-6165, Longwood, FL
Comfortable market research facility with highly qualified personnel able to provide as much support as needed to make your research successful. ...
Read more about Product Insights, Inc. »
11.
Product Ventures
Phone: (203) 319-1119, Fairfield, CT
Shaping Brands - Enhancing Lives...
Read more about Product Ventures »
12.
The Pert Group
Phone: (860) 242-2005, Farmington, CT
Research-based consulting firm for business leaders who require straightforward, meaningful results that lead to clear, significant decision making....
Read more about The Pert Group »
13.
RIVA Market Research & Training Institute
Phone: (301) 770-6456, Rockville, MD
Founded in 1981, RIVA is a Qualitative Market Research Firm and Training Institute which has served the qualitative community for 29 years....
Read more about RIVA Market Research & Training Institute »
14.
RONIN Corporation
Phone: (609) 452-0060, Princeton, NJ
RONIN specializes in quantitative and qualitative research for high-tech and pharmaceutical companies, both directly and through other research firms....
Read more about RONIN Corporation »
15.
RTi Research
Phone: (203) 324-2420, Stamford, CT
RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives....
Read more about RTi Research »
16.
Radius Global Market Research
Phone: (212) 633-1100, New York, NY
Full-service. Offering a wide range of quantitative and qualitative methods....
Read more about Radius Global Market Research »
17.
Russell Research, Inc.
Phone: (201) 528-0400, East Rutherford, NJ
Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over half a century....
Read more about Russell Research, Inc. »
18.
The Research Department
Phone: (212) 717-6087, New York, NY
Experienced specialists in full-service qualitative research-focus groups, individual depth interviews, ethnographies....
Read more about The Research Department »
19.
rose research, llc. (r 2)
Phone: (561) 241-1515, Boca Raton, FL
Full-service research firm offering a complete range of services from field and tab - analysis. Services include - custom research, simulations/sales...
Read more about rose research, llc. (r 2) »
20.
SIS International Research
Phone: (212) 505-6805, New York, NY
SIS International Research, founded in 1984, is a leading full-service global & US Market Research and Market Intelligence Firm....
Read more about SIS International Research »
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Related Articles
Using TURF Analysis to Define a Short List of Features
by Gina Woodall, Senior VP, Rockbridge Associates
Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. Read Article »
Product Configuration: A Research Approach for the Times
by Rajan Sambandam & Pankaj Kumar, TRC
The marketplace has shifted in the last decade with the ability of consumers to configure the product they want. This white paper explains the basics of configuration, an approach that mimics the real world of customer driven product design to obtain insight into consumer decision-making. Read White Paper »
Product Configuration: Evidence for Effectiveness
by Rajan Sambandam & Pankaj Kumar, TRC
This white paper looks at the examples from one product configuration study, the kinds of information that can be derived and the possibilities provided by statistical analysis. Read White Paper »
Using Market Research For Product Development
by Julia Cupman, B2B International
Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. Read White Paper »
Understanding Conjoint in 15 Minutes
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This white paper arms you with the basics of conjoint analysis using a simple example. Read White Paper »
The Needs of a Segment Should Drive Design
by Gail Ritacco, Vice President, Product Ventures
Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. Read Article »
Predicting Choice with Conjoint Analysis and Discrete Choice
by Sawtooth Technologies Consulting Group
Conjoint Analysis and Discrete Choice are popular techniques because they let marketers predict choice behavior. Follow this detailed example from Sawtooth Technologies. Read White Paper »
Conjoint Analysis versus Self-Explicated Method: A Comparison
by Rajan Sambandam, TRC
Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. Read White Paper »
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
Asymmetry in Product Features: Use of the Kano Method
by Rajan Sambandam, TRC
The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. Read White Paper »
New Adaptive Choice-Based Conjoint Technique Shows Promise
by Jon Godin, Director of Analytical Services, Chadwick Martin Bailey, Inc.
Adaptive Choice-Based Conjoint is a new conjoint technique that is an approach to discrete choice that would “adapt” to respondent answers as the task progresses. This article provides analysis of the process of this new method. Read Article »
Innovation Needn't Be Such a Scary Proposition For Marketers
by Copernicus Marketing Consulting and Research
Marketers view innovation as key to combating hard economic times, yet less than half have expressed satisfaction with innovation efforts. Creating a new product includes finding the perfect price: market research helps pin down this element and in turn helps produce a market winner. Read Article »
Top 10 Reasons for New Product Failure
by Copernicus Marketing Consulting and Research
This article presents reasons why only 10-20% of new products and services succeed. Read Article »
Asking Discrete Choice Questions When the Answer is, “It Depends”
by Sawtooth Technologies Consulting Group
Discrete choice questions are typically straightforward – “Which product do you prefer?” However, in some situations, the respondent may be thinking, “It depends.” This article describes these situations and some possible solutions. Read Article »
New Product Development: Stages and Methods
by Rajan Sambandam, TRC
TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. Read White Paper »
Perception Mapping in F2F and Online Qualitative Research
by Paul Rubenstein, Ph.D., Accelerant Research
A look back at the challenges of face to face research in comparison to new forms of online qualitative research. Read Article »
