New Product Research
Providers 1 to 20 out of 106
(in randomized alpha order, starting with "B", after featured listings)
1.
B2B International
Phone: (914) 761-1909, White Plains, NY
B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies....
Read more about B2B International »
2.
Deep See Research
Phone: (914) 948-8833, White Plains, NY
Deep See specializes in international consumer research, delivering insight that drives real action. With an established global network of offices......
Read more about Deep See Research »
3.
TRC
Phone: (215) 641-2220, Fort Washington, PA
Research & analytics firm with expertise in new product research, pricing research, conjoint, segmentation, brand equity, sat & loyalty....
Read more about TRC »
4.
Beacon Research
Phone: (410) 263-3934, Annapolis, MD
An innovative qualitative research consultancy that specializes in NewQual methods and hybrid designs in the U.S. and abroad....
Read more about Beacon Research »
5.
Beta Research Corp.
Phone: (516) 935-3800, Syosset, NY
Full-service marketing research company for a wide variety of business sectors, which utilizes both quantitative and qualitative techniques....
Read more about Beta Research Corp. »
6.
Blumenthal Qualitative Research
Phone: (704) 947-5490, Huntersville (Charlotte), NC
Specialist in consumer and B2B qualitative research that helps guide marketing decisions....
Read more about Blumenthal Qualitative Research »
7.
C+R Research Services, Inc.
Phone: (312) 828-9200, Chicago, IL
C+R Research, a consumer insights firm, conducts qualitative and quantitative research blending traditional and non-traditional methodologies....
Read more about C+R Research Services, Inc. »
8.
CRG GLOBAL, INC.
Phone: (386) 677-5644, Ormond Beach, FL
Part of Cunningham Research Companies
Advanced data collection and field interviewing with state-of-the-art facilities in 28+ of America's most popular, geographically dispersed malls...
Read more about CRG GLOBAL, INC. »
9.
Caney Group LLC (The)
Phone: (203) 445-1880, Trumbull, CT
Areas of expertise include product development, ethnographic, video observational behavior and use studies conducted at POS and point of use....
Read more about Caney Group LLC (The) »
10.
Capstone Research, Inc.
Phone: (973) 575-6161, Fairfield, NJ
Capstone provides a full range of services across all aspects of market research, with particular expertise in on-premise retail research....
Read more about Capstone Research, Inc. »
11.
Clear Seas Research
Phone: (248) 786-1683, Troy, MI
Clear Seas Research facilitates superior decision making in today’s business world by making the complex clear....
Read more about Clear Seas Research »
12.
Clearworks
Phone: (888) 769-3807, San Francisco, CA
We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling....
Read more about Clearworks »
13.
Connecticut InFocus
Phone: (860) 652-0307, Glastonbury, CT
Focus groups, taste tests, pre-recruited studies, product/concept testing, one-on-one interviews, ideation, mock juries, and more....
Read more about Connecticut InFocus »
14.
Consumer Analysis Ltd
Phone: +4420-7258-9686, London, United Kingdom
Leading provider of reliable, low-cost consumer research in the UK, Europe and international. Online, telephone, street, face-to-face, and hall tests....
Read more about Consumer Analysis Ltd »
15.
Contract Testing Inc.
Phone: (905) 456-0783, Ext. 233, Brampton, Canada
Proven protocols. Superior products. More than half of the top 10 food and beverage manufacturers and QSRs rely on CTI for sensory insights....
Read more about Contract Testing Inc. »
16.
Copernicus Marketing Consulting and Research
Phone: (617) 449-4200, Boston, MA
Copernicus is a research-driven marketing consulting firm in the business of transforming companies....
Read more about Copernicus Marketing Consulting and Research »
17.
Cross Cultural Insights
Phone: +278-3655-9141, Wellington, South Africa
Qualitative cross cultural research in emerging African markets based in
South Africa....
Read more about Cross Cultural Insights »
18.
Michael Cohen Group
Phone: (212) 431-2252, New York, NY
MCG, where expertise in research, evaluation, learning, child development, media, marketing and strategic communications all converge....
Read more about Michael Cohen Group »
19.
The Cicero Group
Phone: (801) 456-6700, Salt Lake City, UT
With 200 employees, Cicero is one of the largest & leading research firms in the U.S. We offer brand-new facilities and comprehensive research skills....
Read more about The Cicero Group »
20.
Databank Marketing Research
Phone: (817) 677-2331, Weatherford, TX
We offer complete local and national qualitative and quantitative research services.
Call Databank Today. 10% discount. Just mention the GreenBook!...
Read more about Databank Marketing Research »
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Related Articles
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Product Configuration: Evidence for Effectiveness
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Predicting Choice with Conjoint Analysis and Discrete Choice
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Conjoint Analysis and Discrete Choice are popular techniques because they let marketers predict choice behavior. Follow this detailed example from Sawtooth Technologies. Read White Paper »
Conjoint Analysis versus Self-Explicated Method: A Comparison
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Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. Read White Paper »
Qualitative Package Design Research
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Adaptive Choice-Based Conjoint is a new conjoint technique that is an approach to discrete choice that would “adapt” to respondent answers as the task progresses. This article provides analysis of the process of this new method. Read Article »
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by Copernicus Marketing Consulting and Research
This article presents reasons why only 10-20% of new products and services succeed. Read Article »
Asking Discrete Choice Questions When the Answer is, “It Depends”
by Sawtooth Technologies Consulting Group
Discrete choice questions are typically straightforward – “Which product do you prefer?” However, in some situations, the respondent may be thinking, “It depends.” This article describes these situations and some possible solutions. Read Article »
New Product Development: Stages and Methods
by Rajan Sambandam, TRC
TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. Read White Paper »
New Product Research: A Dynamic Approach to Feature Prioritization
by Pankaj Kumar, Westley Ritz and Rajan Sambandam of TRC
Feature prioritization is a very common new product research problem. Over the last few years, the most popular technique has been Max-Diff. However, as the number of features increases it becomes difficult to use. Bracket is a tournament-based approach that produces Max-Diff like results and can easily prioritize fifty or more features. Read Article »
Perception Mapping in F2F and Online Qualitative Research
by Paul Rubenstein, Ph.D., Accelerant Research
A look back at the challenges of face to face research in comparison to new forms of online qualitative research. Read Article »
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Rich Raquet is introducing TRC, a research & analytics firm, specializing in new product research, conjoint, segmentation, brand equity, sat & loyalty. Read Media »
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