New Product Research
Marketing Research Firms in California
Providers 1 to 3 out of 3
(in randomized alpha order, starting with "T", after featured listings)
1.
ThinkNow Research
Phone: (877) 200-2710, Burbank, CA
We specialize in researching the U.S. Hispanic demographic and other hard-to-reach consumers in order to deliver high quality research to our clients....
Read more about ThinkNow Research »
2.
Clearworks
Phone: (888) 769-3807, San Francisco, CA
We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling....
Read more about Clearworks »
3.
Grieco Research Group, Inc.
Phone: (626) 577-1991, Pasadena, CA
Focus-group moderation and analysis is our most popular nationwide service. We take pride in adapting the most productive qualitative techniques...
Read more about Grieco Research Group, Inc. »
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Related Articles
Using TURF Analysis to Define a Short List of Features
by Gina Woodall, Senior VP, Rockbridge Associates
Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. Read Article »
Product Configuration: A Research Approach for the Times
by Rajan Sambandam & Pankaj Kumar, TRC
The marketplace has shifted in the last decade with the ability of consumers to configure the product they want. This white paper explains the basics of configuration, an approach that mimics the real world of customer driven product design to obtain insight into consumer decision-making. Read White Paper »
Product Configuration: Evidence for Effectiveness
by Rajan Sambandam & Pankaj Kumar, TRC
This white paper looks at the examples from one product configuration study, the kinds of information that can be derived and the possibilities provided by statistical analysis. Read White Paper »
Using Market Research For Product Development
by Julia Cupman, B2B International
Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. Read White Paper »
The Needs of a Segment Should Drive Design
by Gail Ritacco, Vice President, Product Ventures
Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. Read Article »
Understanding Conjoint in 15 Minutes
by Joseph Curry, President, Sawtooth Technologies Consulting Group
This white paper arms you with the basics of conjoint analysis using a simple example. Read White Paper »
The Right Focus for Winning Innovation
by Ideas First
Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. The attached article provides direction in defining winning Innovation Objectives and Innovation Pillars. Read Article »
Predicting Choice with Conjoint Analysis and Discrete Choice
by Sawtooth Technologies Consulting Group
Conjoint Analysis and Discrete Choice are popular techniques because they let marketers predict choice behavior. Follow this detailed example from Sawtooth Technologies. Read White Paper »
Conjoint Analysis versus Self-Explicated Method: A Comparison
by Rajan Sambandam, TRC
Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. Read White Paper »
Qualitative Package Design Research
by Jerry W. Thomas, Decision Analyst, Inc.
While many quantitative methods are utilized in package design research, sometimes we overlook the importance of the softer side of research—the qualitative techniques. So, the purpose of this article is to share some basic ideas and best practices for the use of qualitative research as a component in the package-design research plan. Read Article »
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
Top Ten Tips for Winning Ideas
by Ideas First
Top tips for creating winning ideas, including sources for inspiration and strategic thinking suggestions. Read Article »
Asymmetry in Product Features: Use of the Kano Method
by Rajan Sambandam, TRC
The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. Read White Paper »
New Adaptive Choice-Based Conjoint Technique Shows Promise
by Jon Godin, Director of Analytical Services, Chadwick Martin Bailey, Inc.
Adaptive Choice-Based Conjoint is a new conjoint technique that is an approach to discrete choice that would “adapt” to respondent answers as the task progresses. This article provides analysis of the process of this new method. Read Article »
Innovation Needn't Be Such a Scary Proposition For Marketers
by Copernicus Marketing Consulting and Research
Marketers view innovation as key to combating hard economic times, yet less than half have expressed satisfaction with innovation efforts. Creating a new product includes finding the perfect price: market research helps pin down this element and in turn helps produce a market winner. Read Article »
Top 10 Reasons for New Product Failure
by Copernicus Marketing Consulting and Research
This article presents reasons why only 10-20% of new products and services succeed. Read Article »
Asking Discrete Choice Questions When the Answer is, “It Depends”
by Sawtooth Technologies Consulting Group
Discrete choice questions are typically straightforward – “Which product do you prefer?” However, in some situations, the respondent may be thinking, “It depends.” This article describes these situations and some possible solutions. Read Article »
New Product Development: Stages and Methods
by Rajan Sambandam, TRC
TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. Read White Paper »
New Product Research: A Dynamic Approach to Feature Prioritization
by Pankaj Kumar, Westley Ritz and Rajan Sambandam of TRC
Feature prioritization is a very common new product research problem. Over the last few years, the most popular technique has been Max-Diff. However, as the number of features increases it becomes difficult to use. Bracket is a tournament-based approach that produces Max-Diff like results and can easily prioritize fifty or more features. Read Article »
Perception Mapping in F2F and Online Qualitative Research
by Paul Rubenstein, Ph.D., Accelerant Research
A look back at the challenges of face to face research in comparison to new forms of online qualitative research. Read Article »
Rich Raquet Market Research Consulting
by TRC
Rich Raquet is introducing TRC, a research & analytics firm, specializing in new product research, conjoint, segmentation, brand equity, sat & loyalty. Read Media »
Co-Creation: Inverting the Research and Innovation Process
by Face
Presentation by Philip McNaughton, COO of Face. Co-creation is a big idea in research, much bigger than simply bringing consumers into a room with clients to generate ideas together. Read Media »
Creating with Customers: A Sony Electronics Case Study in Customer Collaboration
by KL Communications, Inc.
When Sony needed to begin designing a new product, they turned to their best and brightest resource: their customers. Learn how Sony used CrowdWeaving to allow customers to generate new ideas and weave them together to help design a new Smart Home. Read Media »
How Real-Time Changes the Research Game
by GutCheck
Join Matt Warta as he explains how major consumer products companies are changing the way they view insights and shifting their practices to keep up with the increased pace of decision making. Read Media »
Using Digital Qual to Understand Key Moments in Product Transitions
by Revelation
In this presentation, we will present a case study demonstrating how digital qualitative research was used to understand the customer experience of a disparate group of mom’s transitioning their infants and toddlers into the next size diapers. Read Media »
Prevalence of Private Label Products - Part of the “New Normal”
by Perception Research Services International
Latest trend data shows shoppers buying more Private Label products and feeling good about it. Read Press Release »
