New Product Research
Marketing Research Firms in New York
Providers 1 to 20 out of 21
(in randomized alpha order, starting with "M", after featured listings)
1.
B2B International
Phone: (914) 761-1909, White Plains, NY
B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies....
Read more about B2B International »
2.
Deep See Research
Phone: (914) 948-8833, White Plains, NY
Deep See specializes in international consumer research, delivering insight that drives real action. With an established global network of offices......
Read more about Deep See Research »
3.
MSW Research
Phone: (516) 394-6000, Lake Success, NY
MSW provides research based, brand strategy consultancy to support an integrated brand experience...
Read more about MSW Research »
4.
Market Probe International
Phone: (212) 725-7676, New York, NY
Worldwide research for marketing decision makers. All phases of qualitative and quantitative research: design through analysis, focus groups, in-depth...
Read more about Market Probe International »
5.
Northstar Research Partners, LLC.
Phone: (212) 986-4077, New York, NY
Full-service, global marketing research firm, U.S., Canada, Europe, partners in Asia. Quantitative/qualitative, consumer/business-to-business studies...
Read more about Northstar Research Partners, LLC. »
6.
Radius Global Market Research
Phone: (212) 633-1100, New York, NY
Full-service. Offering a wide range of quantitative and qualitative methods....
Read more about Radius Global Market Research »
7.
The Research Department
Phone: (212) 717-6087, New York, NY
Experienced specialists in full-service qualitative research-focus groups, individual depth interviews, ethnographies....
Read more about The Research Department »
8.
SIS International Research
Phone: (212) 505-6805, New York, NY
SIS International Research, founded in 1984, is a leading full-service global & US Market Research and Market Intelligence Firm....
Read more about SIS International Research »
9.
Sources For Research, Inc.
Phone: (212) 787-8810, New York, NY
One-stop shop for superlative qualitative services from design and implementation (recruitment, moderating, interviewing) to analysis...
Read more about Sources For Research, Inc. »
10.
Strategic Insights, Inc.
Phone: (516) 767-3206, Port Washington, NY
Dedicated to providing actionable and creative solutions to the most challenging marketing questions. Offering full service U.S. and international....
Read more about Strategic Insights, Inc. »
11.
CBA
Phone: (914) 478-9355, Scarsdale, NY
CBA’s custom qualitative inspires product innovation, slam dunk messaging and deepened brand relationships....
Read more about CBA »
12.
Michael Cohen Group
Phone: (212) 431-2252, New York, NY
MCG, where expertise in research, evaluation, learning, child development, media, marketing and strategic communications all converge....
Read more about Michael Cohen Group »
13.
Face
Phone: (347) 891-4273, New York, NY
Next generation online and offline qualitative, social media research, online communities, mobile, ethnography and co-creation....
Read more about Face »
14.
GfK Custom Research North America
Phone: (212) 240-5300, New York, NY
A full-service fact-based consultancy, GfK Custom Research North America is part of the GfK Group, the world's fifth largest market research company....
Read more about GfK Custom Research North America »
15.
Harris Interactive Inc.
Phone: (877) 919-4765, New York, NY
Harris Interactive’s custom, omnibus, and syndicated solutions offer clients information choices and timing that support strategic business decisions....
Read more about Harris Interactive Inc. »
16.
Housecalls, Inc.
Phone: (212) 517-9039, New York, NY
Specialty: ethnography/observational research. Consumers are recorded on video and depth-interviewed in their everyday environments....
Read more about Housecalls, Inc. »
17.
Insight Strategy Group
Phone: (212) 584-2323, New York, NY
Insight Research Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers....
Read more about Insight Strategy Group »
18.
Ipsos
Phone: (212) 265-3200, New York, NY
Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management....
Read more about Ipsos »
19.
KS&R
Phone: (888) 8KSR-INC, Syracuse, NY
Full-service qualitative/quantitative custom market research and consulting firm with expertise in technology, health care, financial services, media...
Read more about KS&R »
20.
Knowledge Networks Inc.
Phone: (646) 742-5300, New York, NY
We specialize in innovative online research that gives leaders in business, government, and academia the confidence to make important decisions....
Read more about Knowledge Networks Inc. »
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The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. Read White Paper »
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by Copernicus Marketing Consulting and Research
This article presents reasons why only 10-20% of new products and services succeed. Read Article »
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Discrete choice questions are typically straightforward – “Which product do you prefer?” However, in some situations, the respondent may be thinking, “It depends.” This article describes these situations and some possible solutions. Read Article »
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TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. Read White Paper »
New Product Research: A Dynamic Approach to Feature Prioritization
by Pankaj Kumar, Westley Ritz and Rajan Sambandam of TRC
Feature prioritization is a very common new product research problem. Over the last few years, the most popular technique has been Max-Diff. However, as the number of features increases it becomes difficult to use. Bracket is a tournament-based approach that produces Max-Diff like results and can easily prioritize fifty or more features. Read Article »
Perception Mapping in F2F and Online Qualitative Research
by Paul Rubenstein, Ph.D., Accelerant Research
A look back at the challenges of face to face research in comparison to new forms of online qualitative research. Read Article »
