New Product Research
Marketing Research Firms in New York 

Providers 1 to 20 out of 24
(in randomized alpha order, starting with "M", after featured listings)

Previous1 2 Next
 

1.

B2B International

Phone: (914) 761-1909, White Plains, NY

B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies....
Read more about B2B International »

  Click for Map
 
 
 

2.

Deep See Research

Phone: (914) 948-8833, White Plains, NY

Deep See specializes in international consumer research, delivering insight that drives real action. With an established global network of offices......
Read more about Deep See Research »

  Click for Map
 
 
 

3.

MSW Research

Phone: (516) 394-6000, Lake Success, NY

MSW provides research based, brand strategy consultancy to support an integrated brand experience...
Read more about MSW Research »

  Click for Map
 
 
 

4.

Market Probe International

Phone: (212) 725-7676, New York, NY

Worldwide research for marketing decision makers. All phases of qualitative and quantitative research: design through analysis, focus groups, in-depth...
Read more about Market Probe International »

  Click for Map
 
 
 

5.

Northstar Research Partners, LLC.

Phone: (212) 986-4077, New York, NY

Full-service, global marketing research firm, U.S., Canada, Europe, partners in Asia. Quantitative/qualitative, consumer/business-to-business studies...
Read more about Northstar Research Partners, LLC. »

  Click for Map
   
 
 

6.

PlayScience

Phone: (646) 461-7028, New York, NY

We are a full-service strategy, research & design firm focused on product innovation, media & technology, kids & families, and education....
Read more about PlayScience »

  Click for Map
   
 
 

7.

Radius Global Market Research

Phone: (212) 633-1100, New York, NY

Full-service. Offering a wide range of quantitative and qualitative methods....
Read more about Radius Global Market Research »

  Click for Map
 
 
 

8.

The Research Department

Phone: (212) 717-6087, New York, NY

Experienced specialists in full-service qualitative research-focus groups, individual depth interviews, ethnographies....
Read more about The Research Department »

  Click for Map
 
 
 

9.

Adelman Research Group - A SurveyService Company

Phone: (716) 876-6450, Buffalo, NY

ARG specializes in Customer Satisfaction, Market Insights, Product Development & Brand Image for health care, industrial, and consumer goods research....
Read more about Adelman Research Group - A SurveyService Company »


  Click for Map
 
 
 

10.

SIS International Research

Phone: (212) 505-6805, New York, NY

SIS International Research, founded in 1984, is a leading full-service global & US Market Research and Market Intelligence Firm....
Read more about SIS International Research »


  Click for Map
 
 
 

11.

Sources For Research, Inc.

Phone: (212) 787-8810, New York, NY

One-stop shop for superlative qualitative services from design and implementation (recruitment, moderating, interviewing) to analysis...
Read more about Sources For Research, Inc. »

  Click for Map
   
 
 

12.

Strategic Insights, Inc.

Phone: (516) 767-3206, Port Washington, NY

Dedicated to providing actionable and creative solutions to the most challenging marketing questions. Offering full service U.S. and international....
Read more about Strategic Insights, Inc. »

  Click for Map
   
 
 

13.

Target Research Group, Inc.

Phone: (845) 426-1200, Nanuet, NY

Quality full-service company offering design, execution, processing and analytical services since 1986....
Read more about Target Research Group, Inc. »

  Click for Map
 
 
 

14.

Viewpoints Consulting, Inc.

Phone: (914) 271-2766, Croton-on-Hudson, NY

Specialists in advertising/concept evaluation, image/mindset research, new-product/strategic development for numerous product categories....
Read more about Viewpoints Consulting, Inc. »

  Click for Map
   
 
 

15.

Zebra Strategies

Phone: (212) 244-3960, New York, NY

Focus Group Recruiting Exit Interviews Intercept Interviews Field Management Multicultural Research Services/Moderating Executive Interviewing...
Read more about Zebra Strategies »

  Click for Map
   
 
 

16.

Beta Research Corp.

Phone: (516) 935-3800, Syosset, NY

Full-service marketing research company for a wide variety of business sectors, which utilizes both quantitative and qualitative techniques....
Read more about Beta Research Corp. »


  Click for Map
   
 
 

17.

Michael Cohen Group

Phone: (212) 431-2252, New York, NY

MCG, where expertise in research, evaluation, learning, child development, media, marketing and strategic communications all converge....
Read more about Michael Cohen Group »


  Click for Map
 
 
 

18.

EFG Inc.

Phone: (866) 334-6927, New York, NY

Full-service one-stop shop for International quantitative and qualitative fieldwork. Top 25 Global Research Firm with large in-house capabilities....
Read more about EFG Inc. »

  Click for Map
 
 
 

19.

Face

Phone: (347) 891-4273, New York, NY

Next generation online and offline qualitative, social media research, online communities, mobile, ethnography and co-creation....
Read more about Face »

  Click for Map
 
 
 

20.

GfK

Phone: (212) 240-5300, New York, NY

GfK is one of the world’s leading market research companies, with more than 12,000 experts working in over 100 countries....
Read more about GfK »

  Click for Map
 
 
 

 Submit RFP Refine results »

Previous1 2 Next
 

Focus Group Facilities Photos Print Ad

Google Map
 
 
 

Related Articles

Article
Using TURF Analysis to Define a Short List of Features

by Gina Woodall, Senior VP, Rockbridge Associates

Using TURF Analysis to Define a Short List of FeaturesDesign decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. Read Article »

 
White Paper
Product Configuration: A Research Approach for the Times

by Rajan Sambandam & Pankaj Kumar, TRC

The marketplace has shifted in the last decade with the ability of consumers to configure the product they want. This white paper explains the basics of configuration, an approach that mimics the real world of customer driven product design to obtain insight into consumer decision-making. Read White Paper »

 
White Paper
Product Configuration: Evidence for Effectiveness

by Rajan Sambandam & Pankaj Kumar, TRC

Product Configuration: Evidence for EffectivenessThis white paper looks at the examples from one product configuration study, the kinds of information that can be derived and the possibilities provided by statistical analysis. Read White Paper »

 
White Paper
Using Market Research For Product Development

by Julia Cupman, B2B International

Using Market Research For Product DevelopmentBusinesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. Read White Paper »

 
Article
The Needs of a Segment Should Drive Design

by Gail Ritacco, Vice President, Product Ventures

Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. Read Article »

 
White Paper
Understanding Conjoint in 15 Minutes

by Joseph Curry, President, Sawtooth Technologies Consulting Group

Understanding Conjoint in 15 Minutes This white paper arms you with the basics of conjoint analysis using a simple example. Read White Paper »

 
Article
The Right Focus for Winning Innovation

by Ideas First

The Right Focus for Winning InnovationMany factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. The attached article provides direction in defining winning Innovation Objectives and Innovation Pillars. Read Article »

 
White Paper
Predicting Choice with Conjoint Analysis and Discrete Choice

by Sawtooth Technologies Consulting Group

Predicting Choice with Conjoint Analysis and Discrete ChoiceConjoint Analysis and Discrete Choice are popular techniques because they let marketers predict choice behavior. Follow this detailed example from Sawtooth Technologies. Read White Paper »

 
White Paper
Conjoint Analysis versus Self-Explicated Method: A Comparison

by Rajan Sambandam, TRC

Conjoint Analysis versus Self-Explicated Method: A ComparisonDetermining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. Read White Paper »

 
Article
Qualitative Package Design Research

by Jerry W. Thomas, Decision Analyst, Inc.

Qualitative Package Design ResearchWhile many quantitative methods are utilized in package design research, sometimes we overlook the importance of the softer side of research—the qualitative techniques. So, the purpose of this article is to share some basic ideas and best practices for the use of qualitative research as a component in the package-design research plan. Read Article »

 
White Paper
Concept Testing (And The “Uniqueness” Paradox)

by Jerry W. Thomas, Decision Analyst, Inc.

Concept Testing (And The “Uniqueness” Paradox)This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »

 
Article
Top Ten Tips for Winning Ideas

by Ideas First

Top Ten Tips for Winning IdeasTop tips for creating winning ideas, including sources for inspiration and strategic thinking suggestions. Read Article »

 
White Paper
Asymmetry in Product Features: Use of the Kano Method

by Rajan Sambandam, TRC

Asymmetry in Product Features: Use of the Kano MethodThe presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. Read White Paper »

 

 

Article
New Adaptive Choice-Based Conjoint Technique Shows Promise

by Jon Godin, Director of Analytical Services, Chadwick Martin Bailey, Inc.

Adaptive Choice-Based Conjoint is a new conjoint technique that is an approach to discrete choice that would “adapt” to respondent answers as the task progresses. This article provides analysis of the process of this new method. Read Article »

 
Article
Innovation Needn't Be Such a Scary Proposition For Marketers

by Copernicus Marketing Consulting and Research

Innovation Needn't Be Such a Scary Proposition For MarketersMarketers view innovation as key to combating hard economic times, yet less than half have expressed satisfaction with innovation efforts. Creating a new product includes finding the perfect price: market research helps pin down this element and in turn helps produce a market winner. Read Article »

 
Article
Top 10 Reasons for New Product Failure

by Copernicus Marketing Consulting and Research

Top 10 Reasons for New Product FailureThis article presents reasons why only 10-20% of new products and services succeed. Read Article »

 
Article
Asking Discrete Choice Questions When the Answer is, “It Depends”

by Sawtooth Technologies Consulting Group

Asking Discrete Choice Questions When the Answer is, “It Depends”Discrete choice questions are typically straightforward – “Which product do you prefer?” However, in some situations, the respondent may be thinking, “It depends.” This article describes these situations and some possible solutions. Read Article »

 
White Paper
New Product Development: Stages and Methods

by Rajan Sambandam, TRC

New Product Development: Stages and MethodsTRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. Read White Paper »

 
Article
New Product Research: A Dynamic Approach to Feature Prioritization

by Pankaj Kumar, Westley Ritz and Rajan Sambandam of TRC

New Product Research: A Dynamic Approach to Feature PrioritizationFeature prioritization is a very common new product research problem. Over the last few years, the most popular technique has been Max-Diff. However, as the number of features increases it becomes difficult to use. Bracket is a tournament-based approach that produces Max-Diff like results and can easily prioritize fifty or more features. Read Article »

 
Article
Perception Mapping in F2F and Online Qualitative Research

by Paul Rubenstein, Ph.D., Accelerant Research

A look back at the challenges of face to face research in comparison to new forms of online qualitative research. Read Article »

 
Media
Rich Raquet Market Research Consulting

by TRC

Rich Raquet Market Research ConsultingRich Raquet is introducing TRC, a research & analytics firm, specializing in new product research, conjoint, segmentation, brand equity, sat & loyalty. Read Media »

 
Media
Co-Creation: Inverting the Research and Innovation Process

by Face

Co-Creation: Inverting the Research and Innovation ProcessPresentation by Philip McNaughton, COO of Face. Co-creation is a big idea in research, much bigger than simply bringing consumers into a room with clients to generate ideas together. Read Media »

 
Media
Creating with Customers: A Sony Electronics Case Study in Customer Collaboration

by KL Communications, Inc.

Creating with Customers: A Sony Electronics Case Study in Customer CollaborationWhen Sony needed to begin designing a new product, they turned to their best and brightest resource: their customers. Learn how Sony used CrowdWeaving to allow customers to generate new ideas and weave them together to help design a new Smart Home. Read Media »

 
Media
How Real-Time Changes the Research Game

by GutCheck

How Real-Time Changes the Research GameJoin Matt Warta as he explains how major consumer products companies are changing the way they view insights and shifting their practices to keep up with the increased pace of decision making. Read Media »

 
Media
Using Digital Qual to Understand Key Moments in Product Transitions

by Revelation

Using Digital Qual to Understand Key Moments in Product TransitionsIn this presentation, we will present a case study demonstrating how digital qualitative research was used to understand the customer experience of a disparate group of mom’s transitioning their infants and toddlers into the next size diapers. Read Media »

 
Press Release
Prevalence of Private Label Products - Part of the “New Normal”

by Perception Research Services International

Prevalence of Private Label Products -  Part of the “New Normal” Latest trend data shows shoppers buying more Private Label products and feeling good about it. Read Press Release »