New Product Research > Development & Testing
Providers 1 to 20 out of 44
(in randomized alpha order, starting with "M", after featured listings)
1.
RTi Research
Phone: (203) 324-2420, Stamford, CT
RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives....
Read more about RTi Research »
2.
B2B International
Phone: (914) 761-1909, White Plains, NY
B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies....
Read more about B2B International »
3.
Clearworks
Phone: (888) 769-3807, San Francisco, CA
We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling....
Read more about Clearworks »
4.
MRSI (Marketing Research Services Inc.)
Phone: (513) 579-1555, Cincinnati, OH
MRSI has served consumer and B2B clients since 1973. We’re full-service, specializing in product development, consumer insights, Hispanic research....
Read more about MRSI (Marketing Research Services Inc.) »
5.
Marketing Analysts, LLC
Phone: (843) 797-8900 x1119, Charleston, SC
In business since 1982, MAi offers insightfull leading edge marketing research design and analysis, helping clients grow their business....
Read more about Marketing Analysts, LLC »
6.
Meczka Marketing/Research/Consulting, Inc.
Phone: (310) 670-4824, Los Angeles, CA
A full-service marketing research organization providing the client with individual attention and personal service on each project. Experienced field...
Read more about Meczka Marketing/Research/Consulting, Inc. »
7.
PVR Research
Phone: (770) 813-4902, Duluth, GA
Atlanta's "Top Rated" facilty with an active, onsite owner to ensure excellent recruiting, attention to detail and memorable, personal service....
Read more about PVR Research »
8.
Peryam & Kroll Research Corporation
Phone: (773) 774-3100, Chicago, IL
Staff of 300, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas...
Read more about Peryam & Kroll Research Corporation »
9.
Product Dynamics, Division of RQA, Inc.
Phone: (708) 364-7060, Orland Park, IL
Full-service. Multipurpose rooms, focus groups rooms w/viewing, commercial & consumer test kitchens. In-house recruiting, supervised on-site....
Read more about Product Dynamics, Division of RQA, Inc. »
10.
Product Ventures
Phone: (203) 319-1119, Fairfield, CT
Shaping Brands - Enhancing Lives...
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11.
Russell Research, Inc.
Phone: (201) 528-0400, East Rutherford, NJ
Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over half a century....
Read more about Russell Research, Inc. »
12.
SIS International Research
Phone: (212) 505-6805, New York, NY
SIS International Research, founded in 1984, is a leading full-service global & US Market Research and Market Intelligence Firm....
Read more about SIS International Research »
13.
Sawtooth Technologies Consulting Group
Phone: (847) 239-7300, Northbrook, IL
We are experts in applying conjoint analysis to product development and pricing issues, leading to better informed, customer driven decisions....
Read more about Sawtooth Technologies Consulting Group »
14.
Sentier Strategic Resources, LLC
Phone: (512) 687-6260, Austin, TX
At Sentier, we give our clients a deep understanding of what drives customer and user behavior....
Read more about Sentier Strategic Resources, LLC »
15.
Spych Market Analytics
Phone: (215) 501-2341, Arlington, TX
Innovative full-service research and strategy consulting firm, specializing in holistic solutions and difficult-to-reach audiences....
Read more about Spych Market Analytics »
16.
Target Research Group, Inc.
Phone: (845) 426-1200, Nanuet, NY
Quality full-service company offering design, execution, processing and analytical services since 1986....
Read more about Target Research Group, Inc. »
17.
The Understanding & Insight Group
Phone: (973) 328-9107, Denville, NJ
Excels in the development of innovative consumer-desired products. Inspired over 300 successful product launches since 1999.
It Works Everytime!™...
Read more about The Understanding & Insight Group »
18.
Usability Resources Inc
Phone: (781) 275-3020, Bedford, MA
We help our clients create products and services that are easy to learn and use through expert user experience research and usability testing....
Read more about Usability Resources Inc »
19.
Userlytics Corporation
Phone: (415) 449-0502, San Francisco, CA
We video-capture highly specific demographic profile respondents, within their homes, anywhere in the world, through a unique Video-in-Video platform....
Read more about Userlytics Corporation »
20.
The Wolf Group
Phone: (513) 891-9100, Cincinnati, OH
The Wolf Group is a full-service consumer research company with expertise in product development and optimization, concept, product, sensory testing...
Read more about The Wolf Group »
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Related Articles
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by Gina Woodall, Senior VP, Rockbridge Associates
Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. Read Article »
Understanding Conjoint in 15 Minutes
by Joseph Curry, President, Sawtooth Technologies Consulting Group
This white paper arms you with the basics of conjoint analysis using a simple example. Read White Paper »
Using Market Research For Product Development
by Julia Cupman, B2B International
Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. Read White Paper »
Aligning Your Line: Using Conjoint to Manage Product Lines
by Sawtooth Technologies Consulting Group
It is common to think about using conjoint / discrete choice to configure products and test pricing, but it also extremely useful for finding opportunities to shrink product lines, testing whether additional products cannibalize or add to preference, and uncovering segments and aligning products with their preferences. Read Article »
Predicting Revenue from Conjoint Results
by Sawtooth Technologies Consulting Group
Conjoint analysis is a powerful tool for predicting market reaction to changes in existing products or services or completely new products. But how well do conjoint model results translate into real world results? And can you predict revenue from conjoint results? Read Article »
Conjoint Analysis versus Self-Explicated Method: A Comparison
by Rajan Sambandam, TRC
Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. Read White Paper »
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
Asymmetry in Product Features: Use of the Kano Method
by Rajan Sambandam, TRC
The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. Read White Paper »
Rolling Out a New Product? Take 3 Steps to Nail Execution
by Copernicus Marketing Consulting and Research
While finding the right new product or service is a pretty high hurdle in and of itself, there’s also the marketing plan and the often overlooked execution plan to consider. Here are three steps you can take to keep all the parts of the marketing plan heading in the same direction as you roll it out into market. Read Article »
Top 10 Reasons for New Product Failure
by Copernicus Marketing Consulting and Research
This article presents reasons why only 10-20% of new products and services succeed. Read Article »
Identifying Feature Importance: A Comparison of Methods
by TRC
Understanding what customers want is fundamental to the new product development process as well as to the process of keeping existing products fresh and relevant. To be successful in this area we need to be able to correctly identify what features are important to consumers. Feature importance can be measured using a variety of methods of differing effectiveness. In this paper we will deal with the following methods: Importance Scales, Pick data, Pairwise Comparisons, and Max-Diff. Read White Paper »
New Product Development: Stages and Methods
by Rajan Sambandam, TRC
TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. Read White Paper »
What market researchers need to know about usability testing
by Kay Corry Aubrey, Usability Resources Inc.
An overview of usability testing, covering all steps of planning and executing your test, to analyzing and presenting results. Read Media »
