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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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BASES, a service of The Nielsen Company Covington, KY - Phone: (859) 905-4000 Our objective at BASES, a service of The Nielsen Company, is to help our clients grow through successful innovation on their brands.... |
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Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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Ormond Beach, FL - Phone: (866) 209-2553 Utilize our newest technology, VERT – Visual and Emotional Research Technology with eye tracking.... |
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Rochester, NY - Phone: (585) 271-0200 High-quality, custom, quantitative consumer studies. Customer service with the highest level of integrity, quality and personal attention.... |
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Copernicus Marketing Consulting and Research Boston, MA - Phone: (617) 449-4200 Copernicus is a research-driven marketing consulting firm in the business of transforming companies.... |
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Creative Research Services, Inc. Norcross, GA - Phone: (770) 246-0298 Full-service quantitative/qualitative research firm specializing in new product/concept development, brand tracking, segmentation, positioning, prici... |
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Lawrenceville, NJ - Phone: (609) 896-1108 Design Research, LLC specializes in the testing and tracking of consumer preferences in home decor, household, and luxury items. ... |
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Tarrytown, NY - Phone: (914) 631-1019 ECI is your professional, high quality, Custom Market Research Partner.... |
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Marlboro, NJ - Phone: (732) 536-9712 Marketing-research company. Wide range of services throughout New Jersey, New York, Pennsylvania. In-depth executive/professional/medical interviewing... |
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New York, NY - Phone: (212) 660-0110 Goodmind is a full-service market research company specializing in online qualitative research, usability studies, custom quant, and recruiting.... |
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Hamburg, Germany - Phone: +4940-3068-880 MM-Eye – Your Gateway to Europe with offices in UK and Germany.... |
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MRSI (Marketing Research Services Inc.) Cincinnati, OH - Phone: (513) 579-1555 MRSI has served consumer and B2B clients since 1973. We’re full-service, specializing in product development, consumer insights, and Hispanic research... |
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Charleston, SC - Phone: (843) 797-8900x119 In business since 1982, MAi offers insightfull leading edge marketing research design and analysis, helping clients grow their business.... |
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Meczka Marketing/Research/Consulting, Inc. Los Angeles, CA - Phone: (310) 670-4824 A full-service marketing research organization providing the client with individual attention and personal service on each project. Experienced field... |
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NameQuest, Inc. - The Science of Verbal Branding Carefree, AZ - Phone: (480) 488-9660 NameQuest’s Verbal DNA™ methodology is the most advanced validated process of developing and researching verbal brand names... |
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Perceptions... and Realities®, Inc. Rye Brook, NY - Phone: (914) 697-4949 Custom full-service consumer, B2B & public opinion research. Attitude, product, concept, packaging, advertising, positioning, optimization & claims... |
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Peryam & Kroll Research Corporation Chicago, IL - Phone: (773) 774-3100 Staff of 400, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas... |
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Product Dynamics, Division of RQA, Inc. Orland Park, IL - Phone: (708) 364-7060 Full-service. Multipurpose rooms, focus groups rooms w/viewing, commercial & consumer test kitchens. In-house recruiting, supervised on-site.... |
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Fairfield, CT - Phone: (203) 319-1119 Shaping Brands - Enhancing Lives... |
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Description of New Product Research > Development & Testing
Market research companies specializing in development and testing of new products. Locate a firm to conduct evaluations of new products or services through methods such as in-use studies, blind product tests, at-home tests, (un)identified tests, product placement tests, in home usage tests, etc.
Related Resources
Using TURF Analysis to Define a Short List of Features | Article
Gina Woodall, Senior VP, Rockbridge Associates
 | Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. | Read Article » |
Understanding Conjoint in 15 Minutes | White Paper
Joseph Curry, President, Sawtooth Technologies, Inc.
| This white paper arms you with the basics of conjoint analysis using a simple example. | Read White Paper » |
Using Market Research For Product Development | White Paper
Julia Cupman, B2B International
| Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. | Read White Paper » |
Conjoint Analysis versus Self-Explicated Method: A Comparison | White Paper
Rajan Sambandam, TRC
| Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. | Read White Paper » |
Asymmetry in Product Features: Use of the Kano Method | White Paper
Rajan Sambandam, TRC
| The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. | Read White Paper » |
Identifying Feature Importance: A Comparison of Methods | White Paper
TRC
| Understanding what customers want is fundamental to the new product development process as well as to the process of keeping existing products fresh and relevant. To be successful in this area we need to be able to correctly identify what features are important to consumers. Feature importance can be measured using a variety of methods of differing effectiveness. In this paper we will deal with the following methods: Importance Scales, Pick data, Pairwise Comparisons, and Max-Diff. | Read White Paper » |
New Product Development: Stages and Methods | White Paper
Rajan Sambandam, TRC
| TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. | Read White Paper » |
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Positioning Testing / Concept Testing
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Research Techniques & Services
Market Research Consultants > New Product Research
Audiences, Industries & Market Specialties
New Products
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