New Product Research > Development & Testing
Marketing Research Firms in Boston (MA--NH)
Providers 1 to 4 out of 4
(in randomized alpha order, starting with "U", after featured listings)
1.
Usability Resources Inc
Phone: (781) 275-3020, Bedford, MA
We help our clients create products and services that are easy to learn and use through expert user experience research and usability testing....
Read more about Usability Resources Inc »
2.
Affinnova
Phone: (781) 464-4700, Waltham, MA
Affinnova is a high-growth software and services firm that enables innovative companies to drive better ideas to market faster....
Read more about Affinnova »
3.
AnswerQuest
Phone: (781) 897-1822, Woburn, MA
AnswerQuest specializes in applying cutting edge technologies to traditional research methods. The result is extraordinary insights....
Read more about AnswerQuest »
4.
Copernicus Marketing Consulting and Research
Phone: (617) 449-4200, Boston, MA
Copernicus is a research-driven marketing consulting firm in the business of transforming companies....
Read more about Copernicus Marketing Consulting and Research »
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Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. Read Article »
Using Market Research For Product Development
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Aligning Your Line: Using Conjoint to Manage Product Lines
by Sawtooth Technologies Consulting Group
It is common to think about using conjoint / discrete choice to configure products and test pricing, but it also extremely useful for finding opportunities to shrink product lines, testing whether additional products cannibalize or add to preference, and uncovering segments and aligning products with their preferences. Read Article »
Understanding Conjoint in 15 Minutes
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This white paper arms you with the basics of conjoint analysis using a simple example. Read White Paper »
Predicting Revenue from Conjoint Results
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Conjoint Analysis versus Self-Explicated Method: A Comparison
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Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. Read White Paper »
Concept Testing (And The “Uniqueness” Paradox)
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Asymmetry in Product Features: Use of the Kano Method
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The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. Read White Paper »
Rolling Out a New Product? Take 3 Steps to Nail Execution
by Copernicus Marketing Consulting and Research
While finding the right new product or service is a pretty high hurdle in and of itself, there’s also the marketing plan and the often overlooked execution plan to consider. Here are three steps you can take to keep all the parts of the marketing plan heading in the same direction as you roll it out into market. Read Article »
Top 10 Reasons for New Product Failure
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Identifying Feature Importance: A Comparison of Methods
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Understanding what customers want is fundamental to the new product development process as well as to the process of keeping existing products fresh and relevant. To be successful in this area we need to be able to correctly identify what features are important to consumers. Feature importance can be measured using a variety of methods of differing effectiveness. In this paper we will deal with the following methods: Importance Scales, Pick data, Pairwise Comparisons, and Max-Diff. Read White Paper »
New Product Development: Stages and Methods
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New Product Research: A Dynamic Approach to Feature Prioritization
by Pankaj Kumar, Westley Ritz and Rajan Sambandam of TRC
Feature prioritization is a very common new product research problem. Over the last few years, the most popular technique has been Max-Diff. However, as the number of features increases it becomes difficult to use. Bracket is a tournament-based approach that produces Max-Diff like results and can easily prioritize fifty or more features. Read Article »
What market researchers need to know about usability testing
by Kay Corry Aubrey, Usability Resources Inc.
An overview of usability testing, covering all steps of planning and executing your test, to analyzing and presenting results. Read Media »
