New Product Research > Development & Testing
Marketing Research Firms in Indianapolis (IN)
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Answers & Insights Market Research, Inc.
Phone: (317) 815-9901, Indianapolis, IN
TruXchange™ allows you to listen in on real physician-patient exams. Call 888-815-9901 ext. 112 to find out more. ...
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Related Articles
Using TURF Analysis to Define a Short List of Features
by Gina Woodall, Senior VP, Rockbridge Associates
Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. Read Article »
Understanding Conjoint in 15 Minutes
by Joseph Curry, President, Sawtooth Technologies Consulting Group
This white paper arms you with the basics of conjoint analysis using a simple example. Read White Paper »
Using Market Research For Product Development
by Julia Cupman, B2B International
Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. Read White Paper »
Aligning Your Line: Using Conjoint to Manage Product Lines
by Sawtooth Technologies Consulting Group
It is common to think about using conjoint / discrete choice to configure products and test pricing, but it also extremely useful for finding opportunities to shrink product lines, testing whether additional products cannibalize or add to preference, and uncovering segments and aligning products with their preferences. Read Article »
Predicting Revenue from Conjoint Results
by Sawtooth Technologies Consulting Group
Conjoint analysis is a powerful tool for predicting market reaction to changes in existing products or services or completely new products. But how well do conjoint model results translate into real world results? And can you predict revenue from conjoint results? Read Article »
Conjoint Analysis versus Self-Explicated Method: A Comparison
by Rajan Sambandam, TRC
Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. Read White Paper »
Asymmetry in Product Features: Use of the Kano Method
by Rajan Sambandam, TRC
The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. Read White Paper »
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
Rolling Out a New Product? Take 3 Steps to Nail Execution
by Copernicus Marketing Consulting and Research
While finding the right new product or service is a pretty high hurdle in and of itself, there’s also the marketing plan and the often overlooked execution plan to consider. Here are three steps you can take to keep all the parts of the marketing plan heading in the same direction as you roll it out into market. Read Article »
Top 10 Reasons for New Product Failure
by Copernicus Marketing Consulting and Research
This article presents reasons why only 10-20% of new products and services succeed. Read Article »
Identifying Feature Importance: A Comparison of Methods
by TRC
Understanding what customers want is fundamental to the new product development process as well as to the process of keeping existing products fresh and relevant. To be successful in this area we need to be able to correctly identify what features are important to consumers. Feature importance can be measured using a variety of methods of differing effectiveness. In this paper we will deal with the following methods: Importance Scales, Pick data, Pairwise Comparisons, and Max-Diff.
Read White Paper »
Adding Usability Research to your Qual Practice
by Kay Corry Aubrey, Usability Resources Inc.
Usability testing can be a very effective tool for finding and fixing problems with an interactive design. This article provides an introduction to usability testing for qualitative studies.
Read Article »
Product Configuration with Michael Sosnowski
by TRC
Consider a person who wants to buy a personal computer. The customer can select exactly the combination desired, subject to a price constraint. Would it be possible to use such a process for research? Read Media »
Effective Research For Structural Packaging Innovation
by Gail Ritacco, Product Ventures
Packaging designers and engineers partner with insights professionals to identify and deliver against unmet consumer needs. Once you clear the myths of consumer research, you are more likely to ensure collaboration between the creative and research disciplines and to enrich the effectiveness of the innovation toolbox. Read Article »
What market researchers need to know about usability testing
by Kay Corry Aubrey, Usability Resources Inc.
An overview of usability testing, covering all steps of planning and executing your test, to analyzing and presenting results. Read Media »
New Product Research: A Dynamic Approach to Feature Prioritization
by Pankaj Kumar, Westley Ritz and Rajan Sambandam of TRC
Feature prioritization is a very common new product research problem. Over the last few years, the most popular technique has been Max-Diff. However, as the number of features increases it becomes difficult to use. Bracket is a tournament-based approach that produces Max-Diff like results and can easily prioritize fifty or more features. Read Article »
New Product Development: Stages and Methods
by Rajan Sambandam, TRC
TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. Read White Paper »
Rich Raquet Market Research Consulting
by TRC
Rich Raquet is introducing TRC, a research & analytics firm, specializing in new product research, conjoint, segmentation, brand equity, sat & loyalty. Read Media »
Modern "Social" Online Qualitative Research
by Ramius Corporation
Marketing research online communities (MROCs) are among the new breed of tools that can complement the traditional focus group. This session explores how researchers can extend their scope of practice by integrating established techniques with new methods that rely on online community environments. Read Media »
SKIM To Present “Bring Your Innovation to Market” at InnoCos USA 2012
by SKIM
At the InnoCos USA Conference in July, Paul Janssen, SKIM’s director of communication research, and Sourabh Sharma, project manager on SKIM’s consumer research team, will present “Bring Your Innovation to Market: Leveraging consumer insights from new product development to marketing.” Read Press Release »
