New Products
Marketing Research Firms in New York
Providers 1 to 3 out of 3
(in randomized alpha order, starting with "L", after featured listings)
1.
Leichliter Associates LLC
Phone: (212) 753-2099, New York, NY
Custom qualitative and interactive research for new products, services, environments, and experiences. US, global, all methods. Open Minds Open Minds®...
Read more about Leichliter Associates LLC »
2.
Millward Brown, Inc.
Phone: (212) 548-7200, New York, NY
Millward Brown is one of the world's leading research agencies, expert in effective advertising, marketing communications, media and brand research....
Read more about Millward Brown, Inc. »
3.
tapestry group, llc
Phone: (718) 788-5920, Brooklyn, NY
Qualitative research firm delivers distinctive solutions on strategic initiatives. Expertise: emotional benefit, brand differentiation and innovation....
Read more about tapestry group, llc »
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Related Articles
Optimizing your Product: How Market Research can Guide you on the Most Profitable Design
by Charles L. Colby, Chief Methodologist, Rockbridge Associates
Designing a new product or service is marked by challenging trade-offs in the early part of development. The benefits of richer functionality and superior quality increases the development and production costs as well as the required price to break even. Market research methodologies can create simulations of purchase situations that present trade-offs to consumers. Rockbridge Associates explains how "choice analysis" can facilitate product design from the beginning. Read White Paper »
