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Description of Online Communities

Find companies who build market research online communities. A market research online community is a targeted group of people who are recruited into a private online venue to participate in research-related activities over an extended period of time.

Related Resources

Listening to Customers Online | White Paper

Goodmind

This paper dives into the top 5 social media networks and how to navigate them as a marketer. Recent surveys have found that a large number of companies do not have programs or systems in place to track online word-of-mouth. This starter kit is a must-have for any company venturing into social media. | Read White Paper »

Navigating the Online Qualitative Landscape | White Paper

Sonya Turner, Senior Qualitative Analyst, iModerate Research Technologies

The rapid growth and acceptance of online research has led to an increase in the online qualitative methods available in the marketplace. In the Web 2.0 world, where harvesting consumer insight is critical, what are the online qualitative tools and techniques that can help you accomplish your research objectives? This whitepaper takes an in-depth look at the online qualitative arena, and gives you the information you need to help you navigate it effectively. | Read White Paper »

Social Media, the Future of Market Research? | Article

Michael Stanat, Research Executive, SIS International Research

This article posted in January 2009 examines the market research capabilities of social networking sites including Facebook, Myspace and Linkedin. SIS International Research details the pros and cons of using these sites to survey specific targeted audiences. | Read Article »

Online Research Communities: Putting the Customer at the Heart of Your Marketing Strategy | Article

Mark Simon, Managing Director, Toluna UK

Companies are turning to online research communities for decision-making advantage; harnessing the power of communities but applying them to the research process. The true ‘end-to-end’ community allows meaningful dialogue between organisation and participant via an engaging member website with multiple dialogue channels. Here are guidelines for designing and managing online communities. | Read Article »

Engaging Consumers via Social Media Makes Them More Likely To Buy, Recommend | Case Study

Chadwick Martin Bailey, Inc.

New research shows consumers engaged through social media such as Facebook and Twitter are over 50% more likely to buy and recommend than before they were engaged. This study shares both quantitative and qualitative data from a study of 1500 consumers. | Read Case Study »

Non-Verbal Latino Communication & Social Networking | Article

Ricardo López, Hispanic Research, Inc.

Latinos prefer to interact at an emotional or spiritual level. How does this communication style work in the digital world of social networking? This article examines this topic and proposes ideas for effective online market research in the Latino population. | Read Article »

Online Qualitative Research: A Powerful Tool With Amazing Benefits | Article

Mara Friedman, MARAFriedman Brand Strategist

This newsletter article discusses a couple of the more popular types of online qualitative research techniques. The importance of understanding when these methods would be useful brand strategy tools is key to developing a stronger link between brand and customer. Read this article to gain insights into these powerful tools. | Read Article »

Jumping to Conclusions about Twitter | Article

Dana Stanley, President, The Operandi Group

A research report on Twitter found that the platform would fail as a marketing medium, according to a survey of social media users. This article critiques the questions presented to survey takers and the validity of the report's resolution. | Read Article »

Qualitative market research and Web2.0 | White Paper

Markus Scherer, Labbrand

Web2.0 has enabled people to interact, publish, and connect on unprecedented levels. This paper gives an overview of Chinese social networking sites and reveals insights from a study of young bloggers. | Read White Paper »

Market Research in the Social Media Age | Media

Dana Stanley, President, The Operandi Group

This video is of Dana Stanley presenting to the Maine Marketing Association. Targeted at a marketing audience, this presentation covers the evolution of social media and its relation to market research, including revolutionary technology tools and forward thinking. | Read Media »

Using Primary Market Research to Evaluate B2B Social Media Strategies | Case Study

Chris Neal, Chadwick Martin Bailey, Inc.

Recent research on social media has found that engaged consumers are more likely to buy and recommend a brand. Chadwick Martin Bailey, Inc. describes this research and their recent work with a leading processor company in re-evaluating their social media effectiveness. | Read Case Study »

How Geo-Targeting is Affecting Customer Loyalty Programs | Article

Josh Mendelsohn, Chadwick Martin Bailey, Inc.

This article shares examples of how companies are engaging customers via mobile, geo-based applications such as Foursquare. | Read Article »

Web 2.0 and the Online Panelist Experience: The Online Panel Community has Arrived | Service

Lee Powney, Head of Marketing, Toluna PLC; Frank Smadja, CEO, Toluna Israel

Online panel organizations have seen the most dramatic growth in the market research sector in the past few years. Through research Toluna has found that higher response rates are dependent on two interrelated concepts: profiling depth and the panelists' online experience. A Web 2.0 approach to online panel management is outlined in this article. | Read Service »

Interview: Recruiting via Social Media with Simon Chadwick | Media

Dana Stanley, President, The Operandi Group

This is a video interview with Simon Chadwick, CEO of Peanut Labs. At a 2009 conference he presented on recruiting for online surveys through social media networks. Learn how one firm recruits and maintains their online communities. | Read Media »

Net Rage: A Study of Blogs and Usability | White Paper

John Franklin, Catalyst Group

Catalyst’s proprietary test of the usability of blogs sheds light on a variety of user-experience related design challenges associated with blogs’ potential to become a mainstream medium for Internet users. Read this white paper to learn more insights gained from this usability study. | Read White Paper »

Best Practices for Social Media Research | Article

Chadwick Martin Bailey, Inc.

How do you make sense of all the buzz around social networking sites? This article proposes three best practices for leveraging and measuring communications with your consumers through this medium. | Read Article »

Interview: Adapting Marketing Research Tools for the Digital Age | Article

Copernicus Marketing Consulting and Research

Marketing Fray sat down with Copernicus' Eric Paquette, a senior vice president at the firm who's leading the digital charge, and posed three questions about how and what marketers can do to make good digital marketing decisions. | Read Article »

AMP’s POV on Facebook Like | Article

Josh Pike, SVP, Search Services, AMP Agency

The Facebook 'Like' button allows websites to increase their organic search visibility. This article discusses implementation and the role content sharing tools play in SEO. | Read Article »

Qualitative Research: How the Art of Listening Has Changed | Article

Josh Mendelsohn, Chadwick Martin Bailey, Inc.

This article takes a look at how qualitative research has changed since the rise of social media and advances in technology. | Read Article »

Why Brand Tracking Should Include Experiences (incl. Social Media) | Article

Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.

Brand tracking research should cover both the impact of the brand and the impact of experience. This article suggests tracking social media channels as touch points for managing your brand image. | Read Article »

Interview: Tom Anderson on Data Mining and Social Media | Media

Dana Stanley, President, The Operandi Group

This interview with Tom Anderson conducted by Dana Stanley covers the basics of data mining, approaches to making connections on social media sites, and where the research industry is headed. | Read Media »

Interview: Communispace CEO Diane Hessan | Media

Dana Stanley, President, The Operandi Group

Dana Stanley interviews the CEO of Communispace - a company that uses online communities to find consumer insights. This interview describes the differences between online communities and custom panels, addresses positive bias, engagement, community size and more. | Read Media »

Interview: Kathryn Korostoff, founder of Research Rockstar | Media

Dana Stanley, President, The Operandi Group

Research Rockstar is an online training company that shares education on marketing research topics. This interview with the founder conducted by Dana Stanley shares insights on the most popular classes, including how to hire the right agency or which research method to use. | Read Media »

Creating Surveys on iPhone Apps | Article

Dana Stanley, President, The Operandi Group

Dana Stanley reviews an iPhone app for creating surveys in this article. Follow the process of creating and posting a survey and learn insights into possibilities for its use in market research. | Read Article »

Possibilities for Market Research: GPS Apps | Article

Dana Stanley, The Operandi Group

Dana Stanley reviews Foursquare, a mobile phone app that uses GPS to note your location and allows you to leave comments and connect with friends. This technology creates new ways for market researchers to connect with consumers in the moment of their purchase. | Read Article »

Services related to Online Communities

 Types of Research

  Consumer Research

  Consumer Trends Research

  Consumer Lifestyles & Values Research

 Research Techniques & Services

  Computer Services

 Online Research Tools and Services

  Online Focus Groups

  Recruiting via Online Social Media

  Online Communities

  In-Depth Online Interviewing

  Online Focus Groups - Web Broadcasting & Streaming Video

  Online Focus Groups & Interviews - Moderators

  Online Focus Groups & Interviews - Recruiting

  Online Focus Groups & Interviews - Software

  Online Research Panels

  Online Research Panels - Proprietary Panels

  Online Surveys

  Online Survey Recruiting

  Online Data Services - Data Collection

  Online Data Services - Data Processing