Online Communities
Marketing Research Firms in Washington (DC--VA--MD)
Providers 1 to 1 out of 1
(in randomized alpha order, starting with "B", after featured listings)
1.
Beacon Research
Phone: (410) 263-3934, Annapolis, MD
An innovative qualitative research consultancy that specializes in NewQual methods and hybrid designs in the U.S. and abroad....
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Listening to Customers Online
by Goodmind
This paper dives into the top 5 social media networks and how to navigate them as a marketer. Recent surveys have found that a large number of companies do not have programs or systems in place to track online word-of-mouth. This starter kit is a must-have for any company venturing into social media. Read White Paper »
Unlocking Candor in Online Qualitative Research: The Power of the Online One-on-One
by Adam Rossow, VP Sales & Marketing, iModerate Research Technologies
This white paper takes a look at the effect of anonymity on candor in qualitative research, and takes a look at the major qualitative approaches through this lens. Read White Paper »
Navigating the Online Qualitative Landscape
by Sonya Turner, Senior Qualitative Analyst, iModerate Research Technologies
The rapid growth and acceptance of online research has led to an increase in the online qualitative methods available in the marketplace. In the Web 2.0 world, where harvesting consumer insight is critical, what are the online qualitative tools and techniques that can help you accomplish your research objectives? This whitepaper takes an in-depth look at the online qualitative arena, and gives you the information you need to help you navigate it effectively. Read White Paper »
Social Media, the Future of Market Research?
by Michael Stanat, Research Executive, SIS International Research
This article posted in January 2009 examines the market research capabilities of social networking sites including Facebook, Myspace and Linkedin. SIS International Research details the pros and cons of using these sites to survey specific targeted audiences. Read Article »
Research on Research: A Case Study Examination of the Quality, Cost, & Speed of Online Qualitative Research
by Accelerant Research
Accelerant Research conducted a "BlogNography" to test the viability of an online platform to facilitate a truly in-depth study in qualitative research. Read White Paper »
Marketing Research in the New America: How Will Our Industry Survive?
by Michael Francesco Alioto, Ph.D., Gongos Research
It’s not an exaggeration to say that the U.S. society is undergoing a radical upheaval. Our culture is being overtaken by a more homogeneous society driven by an enhanced rate of technology-based connectivity. Ideas and innovations are rapidly diffusing across groups, cultures and geography. Read Article »
Social Media versus Focus Groups for Qualitative Research
by Gina Woodall, Senior VP, Rockbridge Associates
Social media research tools have similar functionality to social media sites. This article explores the differences between social media research tools and traditional focus groups. Read Article »
Why (and How) the Growth of Social Media has Created Opportunities for Market Research
by Paul Rubenstein, Accelerant Research
Social media usage has developed and become widespread very quickly. Social media marketing has reacted to this trend showing its own growth on a similar trajectory. What are the opportunities for online methodology in qualitative research? Read White Paper »
What’s Involved In Managing My Online Research Community
by Stephen Cribbett, Dub
Your market research online community (MROC) needs a Community Manager, but you'll need to know the differences between managing a regular online community and managing a research online community. Read Article »
What Facebook Teaches Us About the Potential of Mobile Research Communities
by Greg Heist, VP Research Innovation & Technology, Gongos Research
Within 12 months, more people will be buying smartphones than feature phones in the U.S. The Gen Y tendency to overshare will have ramifications for the research industry for years to come. Read Article »
The Mobile Future of Market Research
by cluetec GmbH
Mobile market research is not a single-track path. The mobile world is where the "digital natives" who have grown up with the Internet and mobile phones, feel at home. This is reason enough for a complete industry to focus on the opportunities for mobile market research. Read Article »
MROCs: Qualitatively Speaking to Your Target 24/7/365
by Holly M. O’Neill, QRCA
Market Research Online Communities (MROCs) combine key aspects of social media with the rigor of marketing research, all in one online portal. Read Article »
Online Research Communities: Putting the Customer at the Heart of Your Marketing Strategy
by Mark Simon, Managing Director, Toluna UK
Companies are turning to online research communities for decision-making advantage; harnessing the power of communities but applying them to the research process. The true ‘end-to-end’ community allows meaningful dialogue between organisation and participant via an engaging member website with multiple dialogue channels. Here are guidelines for designing and managing online communities. Read Article »
Why Using Panellists Doesn’t Always Make for Great Online Qual Research
by Stephen Cribbett, Dub
For the most part, online qualitative methods fall into two camps: Q&A and Activities. With an understanding of the two most typical styles of interaction, you can start to see which recruitment method is best for your online qual study. Read Article »
Why B2B Can Effectively Utilize UGC
by Matt Kreutz, Assistant Media Planner, AMP Agency
User generated content should be utilized by business to business brands. Studies show that more and more B2B professionals are relying on fellow experts within the same industry. Read Article »
Why Design Matters When Choosing a Social Computing Platform
by Kay Corry Aubrey, Usability Resources Inc.
Results from a usability study of Moxie Employee Spaces with 10 Community Managers. Read White Paper »
Engaging Consumers via Social Media Makes Them More Likely To Buy, Recommend
by Chadwick Martin Bailey, Inc.
New research shows consumers engaged through social media such as Facebook and Twitter are over 50% more likely to buy and recommend than before they were engaged. This study shares both quantitative and qualitative data from a study of 1500 consumers. Read Case Study »
Diary of an Online Focus Group
by Jennifer Dale, InsideHeads
Making online focus groups happen does not require magical talents. Skilled QRCs already have the tricks they need to conduct successful qualitative research studies online. Take a look inside the diary of one online focus group project and learn how you can apply what you already know. Read Article »
Best Branding Practices in China: Luxury Industry
by Labbrand
The Best Branding Practices in China reports focus on how brands become strong in the Chinese market. For the luxury issue, Labbrand and Linkflunce jointly conducted research on the ranking of luxury brands online. Read Article »
Five Tips for Getting the Most out of Your Social Channels
by Jim Whaley, Questback
With so many new ways for customers to share their experiences, the Voice of the Customer is gaining momentum and will soon be more powerful than any single brand’s voice. As a result, organizations spend more time engaging with customers and less time amplifying. Here are five tips to help brands get the most out of social channels. Read Article »
A Market Research Skill For the Next Decade
by Sherry Neuwirth, SVP, M/A/R/C® Research
New communication modes in the online and wireless world challenge traditional data collection approaches. To remain viable, market researchers must learn new methods of approaching and measuring qualitative and quantitative research. Read Article »
The Millennial Generation: Pro-Social and Empowered to Change the World
by AMP Agency; Cone Inc.
A collaboration between Cone Inc and AMP brought together two unique and valuable perspectives to create the compelling and significant Millennial Cause Study. The goal of the study was to better understand how Millennials view cause and companies that support causes. We found that when a cause message is linked to a brand in an authentic and today's most relevant way, it can gain the attention and respect of young people today. Read White Paper »
Non-Verbal Latino Communication & Social Networking
by Ricardo López, Hispanic Research, Inc.
Latinos prefer to interact at an emotional or spiritual level. How does this communication style work in the digital world of social networking? This article examines this topic and proposes ideas for effective online market research in the Latino population. Read Article »
The Strengths and Weaknesses of Facebook in Recruitment
by Jeff Henn, QRCA
Using Facebook for recruiting qualitative studies is a great method for staying engaged with younger segments. It enhances our ability to provide a higher caliber qualitative research product, especially when targeting those in the Generation X & Y segments Read Article »
Interview With An Expert: Rolf Olsen on Social Media Listening
by Copernicus Marketing Consulting and Research
Social conversation may offer marketers a constant stream of real-time data on trends, unmet customer needs, and campaign and new product performance, but there’s a whole host of questions that marketers still have to answer when it comes to using and applying information gathered via social listening to marketing decisions. Read Article »
Online Qual – A Researcher’s View
by Dub
Dub presents an interview that covers online qualitative research. Dr Alison Lyons from Counterpoint Research talks about how people express themselves online versus in person, covers tactics and tools to manage the data produced in online research communities, and what the best online platform / software providers offer. Read Article »
Tips for Effective Online Research Design
by Stephen Cribbett, Dub
How to optimise research design for the online research community or ad-hoc online qual project. These rules make for an effective online research design and, in turn, result in better response and happier participants. Read Article »
Online Qualitative Research: A Powerful Tool With Amazing Benefits
by Mara Friedman, MARAFriedman Brand Strategist
This newsletter article discusses a couple of the more popular types of online qualitative research techniques. The importance of understanding when these methods would be useful brand strategy tools is key to developing a stronger link between brand and customer. Read Article »
Jumping to Conclusions about Twitter
by Dana Stanley, President, The Operandi Group
A research report on Twitter found that the platform would fail as a marketing medium, according to a survey of social media users. This article critiques the questions presented to survey takers and the validity of the report's resolution. Read Article »
How to get the Most out of your Online Qualitative Research
by Paul Rubenstein, Ph. D., President and CEO, Accelerant Research
Would you like to know how to get the most out of your online qualitative research? Here is some advice based on the experiences of the creators of BlogNog. Read Article »
Using Primary Market Research to Evaluate B2B Social Media Strategies
by Chris Neal, Chadwick Martin Bailey, Inc.
Recent research on social media has found that engaged consumers are more likely to buy and recommend a brand. Chadwick Martin Bailey, Inc. describes this research and their recent work with a leading processor company in re-evaluating their social media effectiveness. Read Case Study »
Use of video in online research
by Ramius Corporation
We’ve just completed a round of interviews with customers using our Recollective platform to talk about what they anticipate to be important online research capabilities for 2013. Many spoke about the increasing importance of video in their presentation of findings and recommendations.
A number of different approaches and perspectives were used that are summarized in this article. Read Article »
Social Media versus Online Panel Sampling: Not All Respondents are Created Equal
by Robert DeVall, Research Manager, Rockbridge Associates
Rockbridge conducted an online survey using respondents from a leading online panel, as well as those recruited from a popular consumer social media site. A comparison of results reveals striking differences in representativeness and quality. Read Article »
Inside the Buy
by AMP Agency
Join AMP Agency as we travel the Path to Purchase. Get into shoppers' heads to learn what happens before they buy. Discover what information they're looking for, what affects their decision to purchase and how to attain their loyalty. Read White Paper »
Qualitative market research and Web2.0
by Markus Scherer, Labbrand
Web2.0 has enabled people to interact, publish, and connect on unprecedented levels. This paper gives an overview of Chinese social networking sites and reveals insights from a study of young bloggers. Read White Paper »
In with the old and in with the new
by Susan Thornhill
“New Qual” is sweeping the qualitative research industry. Online, video, audio and mobile formats have made the qualitative world incredibly more robust. Read Article »
Tapping the Potential of Facebook Fan Pages
by QuestBack
Social media marketing is no longer an experimental field. With fans 5 times more likely to make a purchase than non-fans, many “best in class” companies now view their social media activity from a strategic perspective. Read White Paper »
Market Research in the Social Media Age
by Dana Stanley, President, The Operandi Group
This video is of Dana Stanley presenting to the Maine Marketing Association. Targeted at a marketing audience, this presentation covers the evolution of social media and its relation to market research, including revolutionary technology tools and forward thinking. Read Media »
Immerse Yourself in Qualitative Research Trends
by Caryn Goldsmith
The 2012 QRCA Annual Conference, held in Montreal in October, offered qualitative researchers from around the world a myriad of ways to learn the latest in methods and techniques and to identify the trends that which will impact our practices in the coming year and beyond. Read Article »
Change the Conversation: How to use Social Media to Co-Create Brand Success
by Dave Walker, Senior Vice President, Ipsos ASI
Did marketers ever really have full control of their message? Possibly not. Consumer influence and co-creation are not new. Brand marketers should have a strategy to engage consumers and participate in a two-way conversation. Read Article »
Why Facebook Timeline is Good for Brands & the Top 5 Things You Need to Know
by AMP Agency
Facebook Timeline enables brands to tell their story, share their history, share the milestones that matter, and engage with consumers in an authentic conversation and relationship. Read Article »
10 Need-to-Knows to Find Good Customer Targets in the Digital Age
by Copernicus Marketing Consulting and Research
In addition to revenue measures, there are other characteristics that make one customer more valuable than another because they’re easier to get and keep, as well as engage as co-marketers. Here are 10 need-to-knows about current and prospective customers that will clearly and definitively guide marketers to good customer targets in the digital age. Read Article »
How Geo-Targeting is Affecting Customer Loyalty Programs
by Josh Mendelsohn, Chadwick Martin Bailey, Inc.
This article shares examples of how companies are engaging customers via mobile, geo-based applications such as Foursquare. Read Article »
Social Web Marketing in China
by Labbrand
Since the popularity of Facebook, Twitter and Youtube have grown dramatically over the past few years, there have been volumes of discussions about the influence of social web marketing for brands. In China, the buzz now is Sina Weibo. “Weibo” is a semantic translation of “micro-blog” and follows the same basic structure as Twitter but with several differentiating features. Read Article »
Panel Communities: Research of Low-Incidence Groups
by Toluna
Macmillan developed an online panel community to
improve their insights program and help them connect
more effectively with their audience. Read Case Study »
Web 2.0 and the Online Panelist Experience: The Online Panel Community has Arrived
by Lee Powney, Head of Marketing, Toluna PLC; Frank Smadja, CEO, Toluna Israel
Online panel organizations have seen the most dramatic growth in the market research sector in the past few years. Through research Toluna has found that higher response rates are dependent on two interrelated concepts: profiling depth and the panelists' online experience. A Web 2.0 approach to online panel management is outlined in this article. Read Article »
5 Tips for a Successful Mixed-Method Approach
by Kathy Doyle, CEO, Doyle Research Associates
We don’t live in a one-size-fits-all world. Our businesses reflect that. With a dozen different ways to network, countless ways to shop, and information careening at us from every direction, it’s easy to see why a single method approach to research might not always provide us with the full picture. Read Article »
Seven steps to creating vibrant online collaborative communities
by Kay Corry Aubrey
There is a natural pairing between online communities and the role of the business communicator. Business communicators know how to effect change management strategies, create awareness, and develop successful governance, educational and communication policies. You can begin to develop online collaborative communities in your organization by following these seven steps. Read Article »
Online Projective Exercises Breathing New Life into Classic Qualitative Research Techniques
by BlogNog
For decades, projective techniques have only been available for in-person studies. However, the relatively recent emergence of online platforms for conducting qualitative research has created a fantastic new arena for administering projective exercises via online methods. Read Article »
The Disinhibition Effect
by Kerry Hecht, Dub
Online research communities, and ad-hoc online qual studies, allow researchers to sit back and hear consumers talk among themselves about brands, products and their experiences. Read Article »
Using Video to Introduce Tasks & Exercises
by Stephen Cribbett, Dub
Why using video is important for marketing researchers and community managers alike. Read Article »
Online Marketing Research - Chasing Technology
by Jennifer Dale, President & CEO, InsideHeads
Online qualitative research methodologies today mimic the way the population is already comfortable communicating. Choosing which methodology is best will depend on what you’re testing, where the participants are located, timing and budget. Read Article »
Interview: Recruiting via Social Media with Simon Chadwick
by Dana Stanley, President, The Operandi Group
This is a video interview with Simon Chadwick, CEO of Peanut Labs. At a 2009 conference he presented on recruiting for online surveys through social media networks. Learn how one firm recruits and maintains their online communities. Read Media »
Net Rage: A Study of Blogs and Usability
by John Franklin, Catalyst Group
Catalyst’s proprietary test of the usability of blogs sheds light on a variety of user-experience related design challenges associated with blogs’ potential to become a mainstream medium for Internet users. Read this white paper to learn more insights gained from this usability study. Read White Paper »
Panel Communities: Using Fans and Friends for Feedback
by Toluna
The University of Northampton needed to look beyond its current research program to get a better read on student satisfaction. Read Case Study »
Grow Your Business with Virtual Teams
by Kay Corry Aubrey, Usability Resources Inc.
Virtual teams are a good way for you to take on bigger projects, reach out into new markets and offer outstanding value to your clients. This article covers practical tips and best practices on how to create thriving virtual teams. Read Article »
The Democratization of Market Research
by George Terhanian, Toluna
Spot emerging trends in multiple countries, test ideas on the fly, and deepen your understanding of people and issues. A number of market research buyers are embracing these new tools. Read Article »
[Webinar] Big Data or Big Hype?
by Insight Innovation
![[Webinar] Big Data or Big Hype?](/images/library/webinars-thumb.jpg "[Webinar] Big Data or Big Hype?")
One of the most hyped topics in the worlds of marketing, technology, and consumer insights is Big Data. Join our panel of experts for a discussion that's going to clear the hype away. Gain a real perspective on the subject and a better understanding of what Big Data can deliver today. Read Media »
Social Media: A Wealth of Information
by Kathy Doyle, Doyle Research
What do I do with social media information once I have it? Five tips on how to leverage your qualitative research. Read Article »
Best Practices for Social Media Research
by Chadwick Martin Bailey, Inc.
How do you make sense of all the buzz around social networking sites? This article proposes three best practices for leveraging and measuring communications with your consumers through this medium. Read Article »
AMP’s POV on Facebook Like
by Josh Pike, SVP, Search Services, AMP Agency
The Facebook 'Like' button allows websites to increase their organic search visibility. This article discusses implementation and the role content sharing tools play in SEO. Read Article »
Interview: Adapting Marketing Research Tools for the Digital Age
by Copernicus Marketing Consulting and Research
Marketing Fray sat down with Copernicus' Eric Paquette, a senior vice president at the firm who's leading the digital charge, and posed three questions about how and what marketers can do to make good digital marketing decisions. Read Article »
eCGlobalNet at ComputerWorld and BandNews Radio Station in Brazil
by eCGlobal Solutions
Adriana Rocha shares her perspective on how companies have recognized the potential of the Internet in creating a network of continuous communication with consumers, including the use of social networking on mobile phones. Read Article »
Qualitative Research: How the Art of Listening Has Changed
by Josh Mendelsohn, Chadwick Martin Bailey, Inc.
This article takes a look at how qualitative research has changed since the rise of social media and advances in technology. Read Article »
Why Brand Tracking Should Include Experiences (incl. Social Media)
by Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
Brand tracking research should cover both the impact of the brand and the impact of experience. This article suggests tracking social media channels as touch points for managing your brand image. Read Article »
Interview: Tom Anderson on Data Mining and Social Media
by Dana Stanley, President, The Operandi Group
This interview with Tom Anderson conducted by Dana Stanley covers the basics of data mining, approaches to making connections on social media sites, and where the research industry is headed. Read Media »
Interview: Communispace CEO Diane Hessan
by Dana Stanley, President, The Operandi Group
Dana Stanley interviews the CEO of Communispace - a company that uses online communities to find consumer insights. This interview describes the differences between online communities and custom panels, addresses positive bias, engagement, community size and more. Read Media »
Missiles, Open Mic Faux Pas, and Market Research
by Bob Higginson, Discovery Research Group
How do we get the most authentic thoughts and feelings? What are the potential differences between insights that are gathered using social media methods vs. the more traditional market research methods? Read Article »
Interview: Kathryn Korostoff, founder of Research Rockstar
by Dana Stanley, President, The Operandi Group
Research Rockstar is an online training company that shares education on marketing research topics. This interview with the founder conducted by Dana Stanley shares insights on the most popular classes, including how to hire the right agency or which research method to use. Read Media »
Generating Insights and Ideas Online
by Ideas First
Do online methods for generating innovative ideas really work? What tactics can a company employ to ensure that employees become fully engaged in an online innovation process? Read Article »
Lead up to the IIR TDMR: Interview with Greg Heist of Gongos Research
by Leonard Murphy
An interview with one of the presenters at the IIR Technology Driven Market Research event in 2011. Read Article »
Cell expression inspires college students nationwide
by AMP Agency
This case study covers the creation of a mobile tour that connected with Gen-Y and tapped into their desire for creative personalization of their cellular phones. Read Case Study »
Unlocking Creativity Within Insight and Co-creation Communities
by Dub
The most successful insight and co-creation communities are those that are led by skilled Community Managers - a new breed of research moderators. Read Article »
Gaining Real-Time Insights through a Multidimensional Digital Research Platform
by eCGlobal Solutions
A Multidimensional Market Research platform lets consumers co-create and share their experiences in unique ways, going beyond traditional surveys. Read Media »
Modern "Social" Online Qualitative Research
by Ad Hoc Research
Marketing research online communities (MROCs) are among the new breed of tools that can complement the traditional focus group. This session explores how researchers can extend their scope of practice by integrating established techniques with new methods that rely on online community environments. Read Media »
The Mobile Impact on Market Research Panels
by Kinesis Survey Technologies LLC
How increasing mobile survey participation is now impacting market research panels and communities. Plus practical steps that can be taken to expand online panels and offer full mobile support for panelists. Read Media »
The Research Community That Is Always On
by InSites Consulting
This presentation will discuss the use of a mobile community application that allows the community participant to be connected to the research community 24/7, and what impact it has on engagement, results and insights stemming from the community. Best practices towards boosting community engagement, and what the role of mobile therein is, will be shown. Read Media »
Modern "Social" Online Qualitative Research
by Ramius Corporation
Marketing research online communities (MROCs) are among the new breed of tools that can complement the traditional focus group. This session explores how researchers can extend their scope of practice by integrating established techniques with new methods that rely on online community environments. Read Media »
Civicom Conducts an Encore Presentation of Their Pinterest for Marketing Research Webinar
by Civicom, Inc.
Marketing Research Services Global Leader Civicom hosted a webinar on “Making the Most of Pinterest in Marketing Research”. This very well attended event sparked demand for a repeat now scheduled for Tuesday June 5th, at 1pm EDT. Read Press Release »
Civicom Chatterbox® Introduces Active Archive™ for Online Bulletin Boards and Private Online Communities
by Civicom, Inc.
Civicom Chatterbox® announces Active Archive™ - its newly expanded range of services for project storage. Whether a project was completed yesterday, or even last year, a researcher now has multiple options for accessing respondent data, moderator postings, and uploaded multimedia. Read Press Release »
Online Sample Company SoapBoxSample™ Launches
by Interviewing Service of America, Inc.
New online sample company addresses the need for an expansive, diverse respondent pool. Read Press Release »
Creating Surveys on iPhone Apps
by Dana Stanley, President, The Operandi Group
Dana Stanley reviews an iPhone app for creating surveys in this article. Follow the process of creating and posting a survey and learn insights into possibilities for its use in market research. Read Article »
Research Now and Vision Critical Partner to Offer Insight Community Technologies Worldwide
by Vision Critical
Vision Critical, the leading provider of insight community technologies, and Research Now, the global leader in digital data collection, today announced a strategic partnership to provide Research Now clients and prospects with Vision Critical Insight Communities. Read Press Release »
Dialogue Selects Toluna’s PanelPortal™ Online Communities to Power Community Panel
by Toluna
Toluna, one of the world’s leading online research panel and survey technology providers, announces partnership with Dialogue, a full-service quantitative and qualitative research/brand consultancy that focuses on providing clients with research for the digital age. Read Press Release »
Ipsos Loyalty and Survey Analytics Partner to Create Ipsos Loyalty Engagement Panel Mobile Network
by Survey Analytics
Ipsos Loyalty has partnered with survey software firm Survey Analytics to offer clients mobile research panel capabilities through the Ipsos Loyalty Engagement Panel Mobile Network offering. Read Press Release »
Possibilities for Market Research: GPS Apps
by Dana Stanley, The Operandi Group
Dana Stanley reviews Foursquare, a mobile phone app that uses GPS to note your location and allows you to leave comments and connect with friends. This technology creates new ways for market researchers to connect with consumers in the moment of their purchase. Read Article »
Kinesis Survey Technologies Introduces Multimode Quick Polls for Its Market Research Online Community Solution
by Kinesis Survey Technologies
Kinesis Survey Technologies LLC (Kinesis) today announced that Kinesis Community™ now enables community quick polls to be implemented in multimode to support use from both computer and mobile devices. Read Press Release »
A Trio of Technologies: Combining Mobile Audio Diaries, Discussion Boards, and Virtual Focus Groups
by Civicom, Inc.
A drug marketer wanted to evaluate how well an existing and popular medication would be received by potential users. Civicom created a multi-layered solution combining Civicom’s InSitu™ Mobile Telephone Audio Diaries, Chatterbox™ Board, and Web-Enabled Focus Group Tools. Read Case Study »
KL Communications Acquires Grupthink; Creates New CrowdWeaving™ Platform
by KL Communications, Inc.
KL Communications, Inc., a Red Bank, NJ based collaborative research agency, has acquired Grupthink, a company that specializes in collaborative online discussions that allow participants to provide feedback on moderated challenges and problems. Read Press Release »
QuestBack Included in Analyst Firm’s Evaluation of Peer-to-Peer Customer Community Software
by QuestBack
QuestBack, a global leader in enterprise feedback management, today announced that Gartner, Inc. has included the company in a research report evaluating six global vendors in the peer-to-peer customer community marketplace. QuestBack was also included as a Niche Player in Gartner’s 2011 Magic Quadrant for Social CRM. Read Press Release »
Civicom to speak at Market Research in the Mobile World conference
by Civicom, Inc.
Marketing Research Services Global Leader Civicom will speak at Market Research in the Mobile World in Cincinnati July 18th – 19th to show support to the marketing research industry in embracing the emergence of more sophisticated and advanced mobile marketing research technology. Read Press Release »
Management Changes and New Hires for Toluna North America
by Toluna
Toluna, one of the world’s leading online research panel and survey technology providers, today announces a series of management changes and new hires to take effect on April 1st, 2013. Read Press Release »
Kinesis Expands Survey Incentive Redemption Options with iCardMall Partnership
by Kinesis Survey Technologies LLC
Kinesis now provides automated electronic gift card redemption for market research participants. Read Press Release »
Civicom® Website Updates Reveal the Latest in Combining Mobile Qualitative and Online Bulletin Boards
by Civicom, Inc.
Civicom® has updated its website pages on Civicom InSitu® mobile qualitative research and Civicom Chatterbox® online bulletin boards. Now researchers can create an online individual depth interview (IDI) or focus group at the touch of a button. Read Press Release »
QuestBack Turns Social Conversations into Structured Dialogue with Listen & Act Solution
by QuestBack
First of its kind solution integrates with existing CRM systems enabling a holistic customer engagement and feedback management program. Read Press Release »
CMI Partners with Toluna for Online Communities
by CMI
CMI has partnered with Toluna, a leading independent online panel and survey technology provider, to provide online community and panel solutions to CMI’s clients worldwide. Read Press Release »
Revelation Adds New Languages to Revelation Project - Polish, Dutch, Swedish languages now available
by Revelation
Revelation, a leading provider of online and mobile qualitative research applications, today announced the addition of three new languages to its flagship product, Revelation Project. Read Press Release »
Kinesis Introduces the Next Generation of MROC Portals, Support for the Latest Touchscreen Devices
by Kinesis Survey Technologies LLC
Kinesis today announced the release of a new version of Kinesis Community™ that enables easy one-click deployment and full support for the latest generation touchscreen mobile devices. Read Press Release »
Leading Industry Analyst Firm Names QuestBack as Niche Player in 2012 Social CRM Magic Quadrant
by QuestBack
QuestBack, a global leader in enterprise feedback management (EFM) and social customer relationship management (CRM), today announced it has been positioned by Gartner, Inc. as a Niche player in the 2012 Magic Quadrant for Social CRM, 2012. Read Press Release »
Kinesis Showcases Industry’s Most Powerful Panel Query Capabilities, Panelist Engagement Options, and More
by Kinesis Survey Technologies LLC
Kinesis Panel 4.0 Delivers More Flexibility and Productivity for Research Panel Management Read Press Release »
Civicom will Speak at the Corporate Research Conference 2012 in Dallas
by Civicom, Inc.
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Marketing Research Services Global Leader Civicom is speaking at the Corporate Researchers Conference in Dallas Sept 19-21, to share their expertise on how to use Pinterest for marketing research. Read Press Release »
