Online Focus Groups
Marketing Research Firms in Orlando (FL)
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Mindspot
Phone: (407) 730-4603, Orlando, FL
Here at Mindspot, we are experts in designing, implementing, and conveying research and business solutions that work in today's fast-paced market....
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Related Articles
Unlocking Candor in Online Qualitative Research: The Power of the Online One-on-One
by Adam Rossow, VP Sales & Marketing, iModerate Research Technologies
This white paper takes a look at the effect of anonymity on candor in qualitative research, and takes a look at the major qualitative approaches through this lens. Read White Paper »
Navigating the Online Qualitative Landscape
by Sonya Turner, Senior Qualitative Analyst, iModerate Research Technologies
The rapid growth and acceptance of online research has led to an increase in the online qualitative methods available in the marketplace. In the Web 2.0 world, where harvesting consumer insight is critical, what are the online qualitative tools and techniques that can help you accomplish your research objectives? This whitepaper takes an in-depth look at the online qualitative arena, and gives you the information you need to help you navigate it effectively. Read White Paper »
Research on Research: A Case Study Examination of the Quality, Cost, & Speed of Online Qualitative Research
by Accelerant Research
Accelerant Research conducted a "BlogNography" to test the viability of an online platform to facilitate a truly in-depth study in qualitative research. Read White Paper »
Social Media versus Focus Groups for Qualitative Research
by Gina Woodall, Senior VP, Rockbridge Associates
Social media research tools have similar functionality to social media sites. This article explores the differences between social media research tools and traditional focus groups. Read Article »
Why (and How) the Growth of Social Media has Created Opportunities for Market Research
by Paul Rubenstein, Accelerant Research
Social media usage has developed and become widespread very quickly. Social media marketing has reacted to this trend showing its own growth on a similar trajectory. What are the opportunities for online methodology in qualitative research? Read White Paper »
Cost, Leadtime and Sustainability of Face-to-Face and Internet Focus Groups
by Itracks
The traditional approach to focus groups involves recruiting participants in locations representative of the target market, hiring facilities in each location, and traveling to each location to interview the participants. The alternative Internet approach, on the other hand, uses either instant messaging or a bulletin board to interview the participants. This article will compare and contrast these two methods from a cost, leadtime and environmental sustainability standpoint. Read Article »
Expert Tips for Increasing Engagement in Your Bulletin Board Focus Group
by 20|20 Technology
A bulletin board focus group is a terrific online qualitative research methodology - but engagement can be a tricky thing to gauge. Here are tips for an online moderator who wants to increase engagement among participants. Read Article »
Why You Might (But Shouldn’t) Be Hesitant About Online Qualitative Research
by 20|20 Technology
Both clients and researchers are skeptical about online qualitative research. However there are significant benefits to online research, and once the first online project is completed, conversion is high. Read Article »
Conducting Effective Market Research in a Down Economy
by Sonya Turner, Senior Qualitative Analyst, iModerate Research Technologies
This whitepaper takes a look at how effective online research can help direct sound marketing strategies. Specifically, this paper details how to stay ahead of the curve with consumers through research, the importance of insight and the value of choosing the right partner. Read White Paper »
The Virtues of Virtual Focus Groups
by Tonya Jiles, Gongos Research
Webcam technology allows us to preserve that face-to-face connection with consumers. “Virtual” focus groups enable us to capture the spirit and energy of traditional focus groups without the traditional limitations. Read Article »
Diary of an Online Focus Group
by Jennifer Dale, InsideHeads
Making online focus groups happen does not require magical talents. Skilled QRCs already have the tricks they need to conduct successful qualitative research studies online. Take a look inside the diary of one online focus group project and learn how you can apply what you already know. Read Article »
VideoStreaming: What to Look for in a VideoStreaming Supplier
by FocusVision Worldwide
Video streaming is becoming more common in market research as software developments are designed with the researcher in mind. Here are some top concerns and tips for using videostreaming, and critical questions to help you find the right supplier. Read White Paper »
Online Qual – A Researcher’s View
by Dub
Dub presents an interview that covers online qualitative research. Dr Alison Lyons from Counterpoint Research talks about how people express themselves online versus in person, covers tactics and tools to manage the data produced in online research communities, and what the best online platform / software providers offer. Read Article »
Research Basics - Working With Focus Groups
by FocusVision Worldwide
Here's a short list of tips and reminders for your research project - the basics of setting up your focus group room, how to organize your research after the session, and technology tips and ideas. Read White Paper »
Interview: Online Qualitative With Jim Longo of iTracks
by Dana Stanley, President, The Operandi Group
This video interview covers the transition to online qualitative research including initial concerns and discovered advantages. Jim Longo of iTracks details specific ways research companies approach the online space. Read Media »
Qualitative Analytics
by Jerry W. Thomas, Decision Analyst
Much has been written about how to conduct qualitative research (that is, the techniques of moderating and interviewing), but comparatively little has been published about the far more important task of analysis and reporting. The purpose of this primer is to share some basic ideas on how to achieve the greatest learning and the most profound insights from qualitative research. Read White Paper »
Instant Message for Research: The Platform Behind Online One-On-Ones
by Adam Rossow, VP, iModerate Research Technologies
Taking a closer look at IM, it is easy to see how its innate benefits translate into an environment where researchers can hold discussions of great value with respondents, making it an ideal qualitative platform. Read Article »
Online Marketing Research - Chasing Technology
by Jennifer Dale, President & CEO, InsideHeads
Online qualitative research methodologies today mimic the way the population is already comfortable communicating. Choosing which methodology is best will depend on what you’re testing, where the participants are located, timing and budget. Read Article »
The Disinhibition Effect
by Kerry Hecht, Dub
Online research communities, and ad-hoc online qual studies, allow researchers to sit back and hear consumers talk among themselves about brands, products and their experiences. Read Article »
Using Video to Introduce Tasks & Exercises
by Stephen Cribbett, Dub
Why using video is important for marketing researchers and community managers alike. Read Article »
Three Reasons to Leverage Online Focus Groups for Research
by Doyle Research Associates
Traditional focus groups are time intensive, can be cost prohibitive, and don’t always give you a representative sampling. Online focus groups have gained quite a bit of traction over the past several years, providing opportunities that their traditional counterparts just can’t match. Read Article »
FocusVision Releases InterVu™ 2.0 for Webcam Enabled Online Qualitative Research
by FocusVision Worldwide
Enhancements include a new project management portal designed to streamline the process of respondent testing and webcam fulfillment while providing transparency into critical project milestones. A marking feature has also been added to allow users to time-stamp key moments of their research. Read Press Release »
Interview: Online Qualitative Research
by Dana Stanley, President, The Operandi Group
An interview with Jen Mason Drolet, Vice President of Client and Moderating Services at iModerate Research Technologies, about online qualitative research. Read Media »
A Trio of Technologies: Combining Mobile Audio Diaries, Discussion Boards, and Virtual Focus Groups
by Civicom, Inc.
A drug marketer wanted to evaluate how well an existing and popular medication would be received by potential users. Civicom created a multi-layered solution combining Civicom’s InSitu™ Mobile Telephone Audio Diaries, Chatterbox™ Board, and Web-Enabled Focus Group Tools. Read Case Study »
Civicom® Website Updates Reveal the Latest in Combining Mobile Qualitative and Online Bulletin Boards
by Civicom, Inc.
Civicom® has updated its website pages on Civicom InSitu® mobile qualitative research and Civicom Chatterbox® online bulletin boards. Now researchers can create an online individual depth interview (IDI) or focus group at the touch of a button. Read Press Release »
Tear Down the Tower of Babel: Build a Bridge Across the Ocean With Civicom Chatterbox®
by
Marketing researchers face language barriers worldwide when they take on a study involving another tongue other than their own. Now Civicom Marketing Research Services has made it possible to conduct online bulletin board focus groups and forums in 48 different languages in addition to English. Read Press Release »
